Many entrepreneurs have dipped their toes into blogging but not many have gone far. A lot of factors may have played in failure. Perhaps the lack of courage, determination, persistence? There are also instances wherein a venture is progressing but suddenly plateaus in growth. This is often the result of complacency. Successful business owners can attest that facing challenges head-on have led them to great accomplishments and the total lack thereof can do more harm than good.
For Ruben Gamez, he didn’t even have to wait for the challenge to come. He got into blogging by getting out of his comfort zone and challenging himself. Today, he continues to excel as an entrepreneur by constantly finding ways on how to improve his tactic. Learn more about Ruben in this week’s episode of Meet the Bloggers.
1.) Please tell us about yourself and how you got into blogging?
I started blogging as a marketing experiment and to prove to myself that I would be able to sell my first product. At the time I was working a full time job and had an idea for a software product, but wasn’t sure if I’d be able to bring in enough traffic to make the idea viable.
By this point I had read enough about marketing to realize that blogging was a great way to bring in qualified traffic. I quickly did some keyword research and found a topic that I could write on, and published a post (one week later).
The goal was to see if I could actually bring in traffic, and how long it would take for that traffic to start coming in. After two weeks I started getting traffic to that post (through Google)! I was hooked on content marketing at that point.
2.) What is the focus of your blog and why did you choose that niche?
Initially we started with a very narrow focus of writing about proposals for designers. That’s because at the time, our product was very niche and that was our target audience.
For example, one of the better performing posts we had at the time, was literally titled “How to Write a Web Design Proposal,” which still performs well for us. As you can imagine, there’s only so much of that type of content you can write for a specific niche.
I quickly realized that it was too narrow and eventually expanded to blogging about helping freelancers, agencies, and consultants land more clients.
We went in this direction after talking to enough customers and seeing what interests they had, and what type of content they liked.
3.) How are you currently monetizing your blog traffic?
We have an online software product called Docsketch. So the main way that we monetize our blog is by converting a portion of readers into customers.
It tends to be a longer process because instead of pushing visitors directly into a trial of our product, we work to get them into a drip campaign. From there we can better educate them and build trust. Eventually, some people give Docsketch a try and become customers.
4.) What do you know now that you wish you knew when you first started blogging?
Great question. I wish I knew enough to focus on the right type of content, and not pick topics by guessing what would appeal to our audience. Nowadays, we’re a lot better about picking our topics.
For example, one approach, is to start by focusing on a larger category and growing that through individual pieces of content. We’re actually doing that right now, with a “contract templates” section on our site: https://www.docsketch.com/contract-templates/
Based on researching what our target customer is looking for, we are expanding that page with individual pieces of content that can also bring in traffic (like a specific type of contract template). This helps in that you can slowly build authority in a very large category, and the individual contract templates will inherit that authority.
Another approach we take is using tools like Hotjar to run microsurveys so we can ask visitors that aren’t on our email list, what we should write about. We even do phone interviews with some of these visitors (and offer them an Amazon gift card for 15 minutes of their time).
5.) What are three blogs that you visit almost daily?
Well, I’ll give two blogs because I’m having a tough time thinking of three.
My current favorites:
- The Sumo.com blog which focuses on growth stories (so good):
- The James Clear blog which focuses on personal improvement through fitness, psychology, and more.
6.) Can you give us three recommended tools/services that you use with your blogging?
- Hotjar for microsurveys, visitor recordings, etc
- Sumo.com for email collection of all types
- Moz for traffic, keywords, and more
7.) What advice would you have for someone who is just starting with their first blog?
Look at the top five blogs that you love to read, and deconstruct them. Work backwards. Why do you like them so much?
Don’t look at the specifics of how they’re doing things (images, content length, etc.), instead look at how their positioning hooks you, or how their topic choice gets you coming back. Look at the high level things that make a big difference.
From there, spend some time brainstorming how you can use some of what you’ve learned on your own blog. Then, spend lots of time researching, writing, and promoting 🙂
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
I think the best advice I’ve heard (and that I still try to internalize) came from Derek Halpern. Spend 20% of your time writing, and 80% promoting. That doesn’t mean write for 30 minutes and promote a weak piece of content. That means, that whatever time it takes to write a very high quality piece of content, spend 4x that long promoting it.
One interesting side effect is that you start looking at whether the topics you’re writing about are worth that type of promotion time.
9.) If you only had $100 to start a new blog, how would you use it?
I’d use part of it on Sumo.com tool to help me collect leads, the rest on hosting. After that, it’s really just my time on research, writing, and promoting.
The most valuable things that need to be done on a blog don’t cost money. They do involve you investing some time doing them though.
10.) How can readers of the blog get in touch with you?
How Most People Think Blogging Is and How it REALLY Is
I love my gig. Right now, I blog from beautiful NYC. Quick 9 day trip to Manhattan. Can you imagine how fun and freeing this life is? Circling the globe, seeing places like Fiji, Bali and Thailand, experiencing these spots for years at a time? Amazing journey indeed. I feel appreciative of this fun, freeing life. I also know how most people think my life goes; write a few words, tap a publish button, make money, soar off to Fiji for 4 months. Most human beings cling to a terribly flawed aspect of their personality; ego. Ego sees free people and assumes, to preserve itself, how freedom must be an easy, comfortable journey for other people to take, because ego KNOWS freedom has not been an easy, comfortable objective, for ego.
Most human beings vibe from a dominant energy of fear so most human beings see illusions, appearances, NOT reality, a magic trick, something not REALLY happening. Most humans see me living in Thailand for months and see the illusion of me spending 2 hours to publish a post, seeing me making money, then, flying to Thailand. What fear-filled folks cannot see is the truth of this: me blogging for 5,000 hours – or more – through ups and downs, highs and lows, love and fear, peace and terror, and an even wider range of emotions….to live a life of blogging in Thailand for months at a time. The truth, the reality, of how blogging really is: blog for thousands of hours, make little or no money, then, after blogging for thousands of hours from a generous, calm, trusting, abundant vibe, feeling deep fears here and there along the way, the money flows in freely and you get to circle the globe whenever you want to circle the globe.
Take a look at this picture of me in Lyttelton, New Zealand:
Most people see an illusion: “Ryan is SO lucky! He gets to spend 2 months in New Zealand! I wish I had his life!”
The few human beings on earth who see the truth see this: “That guy lives an amazing life, being in New Zealand for 2 months, because he blogged for 10,000 hours, often times, when things did not appear to be coming together, outlook, appearing bleak.”
Truth seers are rare birds, folks. Why do you think I spend 3 or more hours daily meditating, doing yoga and exercising? I stabilize my vibe, uncover and purge illusory-producing fears and see the truth, more often than not. You need to see the truth to taste freeing, sweet blogging success. Can you taste my life? Imagine how it’d feel to live in NYC for a week? Imagine how it’d feel to live in Bali for 6 months? Fun, eh? Freeing, right? Of course you’d feel free, circling the globe, changing time zones like people change their minds. But to live this fun, freeing life, you have to live the truth of blogging for hundreds to thousands of generous, trusting hours, before you live the life, and, before you experience this level of fun and freedom. Most humans mean well but totally get caught up in the illusion, not seeing the truth because they fill their minds with fears, creating the insanity of luck and the delusion of envy, and the crazy, mentally ill, concept that you can live an amazingly fun, freeing life with a few hours, a few weeks or a few months of lazy blogging effort.
Do you want to step up to the blogging big time? Step away from most people. See the truth. This blogging gig takes serious effort and serious time. Most people live in delusion, in an illusion of fear. You know better. You know how blogging REALLY is. Sure blogging feels scary in moments but the ride feels largely fun and freeing when you follow your fun, generously help people and trust in yourself, and, trust in the blogging process. I know you’re up it!
I have this funny skill where I write entire eBooks based on silly analogies. Do you crave increased blogging success? I can help you with these colorful fruit bat analogies. Buy my eBook here:
Smash the Twitter and Facebook buttons to share this post, guys. Let’s spread the word to help more bloggers know the truth about blogging.
Face Newbie Blogger Fears Early to Accelerate Your Success
Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.
Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.
What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.
If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?
Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?
How to Promote Yourself without Bragging and Repelling Readers
You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.
Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.
Put Attention on Your Readers
Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:
Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.
Be Subtle in Sharing Your Accomplishments
Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.
Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?
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