There’s more to blogging than just coming up with a bunch of content. You have to figure out and follow a strategy that best suits you. Often times, it’s a hit and miss kind of trial. Experience can definitely teach you a lot and it would be a smart move to learn from the experience of others, especially when it comes to blogging.
A lot of blogs about about blogging can be found on the Internet. Meet the Bloggers is our way of giving you a different, more personal, angle when it comes to learning from experts in various fields. In today’s episode, we introduce to you Shane Barker. He’s a digital marketing consultant who picked up blogging a few years back. Know more about Shane’s journey as you read along. He also shared his tips that you can definitely apply on your blog.
1.) Please tell us about yourself and how you got into blogging?
I’m a digital marketing consultant for over 18+ years and specialize in sales funnels, targeted traffic, and website conversions. I started doing blogging about 6 years ago when a number of my marketing friends were saying that blogging was a great way to generate inbound leads and that Google loves the original content. Ever since that day I’ve been blogging and do guest blog posts for 100+ websites.
2.) What is the focus of your blog and why did you choose that niche?
My blog mainly focuses on the digital marketing landscape, and covers everything from ecommerce marketing to influencer marketing. I chose the niche because I see a lot of brands and businesses failing to market themselves more effectively on the internet, and I want to help them.
3.) How are you currently monetizing your blog traffic?
I am currently monetizing my blog from inbound leads. Over the last two years, I’ve written for over 100+ authoritative websites. Not only is guest posting great for SEO and backlinks, it’s also a great way to drive traffic and leads to my website.
4.) What do you know now that you wish you knew when you first started blogging?
One thing I learned that is important is to divide and conquer. Blogging, if done the right way, can take your business to the next level. But don’t be shy to delegate tasks to your team. There are a lot of moving pieces, and if you want to blog at a higher level, then you need to divide up the tasks. That may mean delegating keyword and trend research, outreach, and/or editing.
5.) What are three blogs that you visit almost daily?
There are tons of blogs that I find particularly helpful. My first pick would be the Forbes blog, particularly the Business, Entrepreneurs, and Small Business sections. I also love the Moz blog as it covers every aspect of SEO and inbound marketing on an advanced level. The Mediakix and Influencer Marketing Hub blogs are two more that I love to check out regularly. They keep . me updated on news and updates regarding influencer marketing.
6.) Can you give us three recommended tools/services that you use with your blogging?
BuzzSumo would be my first pick for content research. The tool helps me develop content ideas that would appeal to my target readers based on trending topics and top-performing content on similar topics.
For keyword research, the Google Keyword Planner has always been a trusty tool.
I also use the Yoast SEO plugin to ensure that the content I publish will be clearly visible in search engines.
I then use Buffer to schedule my posts and share them on social media.
7.) What advice would you have for someone who is just starting with their first blog?
Don’t just focus on quantity.
You don’t have to publish a new post every day, especially if the content quality isn’t up to par. Instead, produce quality content that’s relevant to your audience and that will be beneficial to them in some way or the other. Try to meet a one-post-per-week target.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
It’s much better to produce one high-quality and actionable article in a week than to share 3-4 generic articles in a week just to meet your target. Although publishing regularly is important, you shouldn’t do so at the risk of compromising the content quality. Make sure that whatever post you publish has some value to your audience.
9.) If you only had $100 to start a new blog, how would you use it?
I would spend the money on registering my domain name and choosing a web hosting service provider. Since there is such a limited amount of funds, I would need to choose affordable options for both of these. I will also look for free blog software and plugins to save whatever amount I have left on building my brand such as on logo design.
10.) How can readers of the blog get in touch with you?
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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