The world of online advertising has changed significantly since the early days of the Internet. Publishers want to maximize their earnings while advertisers want to maximize their return on investment. Part of the challenge stems from the ongoing battle to get a user’s attention and one of the fastest growing trends to address this conundrum is the push notification. And Megapu.sh is “the first advertising push notifications network.”
The Network of Push
The earliest memory you may have of a push notification may have been when you received an email message on your BlackBerry. Push notifications have evolved tremendously since that time and they’ve been pushed onto desktops as well. This represents a huge opportunity for publishers and advertisers alike.
With Megapu.sh, you gain the opportunity to deliver your visual ad creative to users by push notification directly onto their device. This includes both mobile devices and desktop. Push notifications offer several key advantages over other types of online advertising. Rather than putting out an ad and hoping that the user goes to the right website and then hoping that the user notices the ad, the push notification puts your message front and center.
As an advertiser, you want to attract the attention of the right user at the right time at the right place. Push notifications allow for that, especially if you tap into advanced functionality like geo-activated notifications. You can target based on device, OS, browser, country, ISP and more. And you only pay for the clicks you receive (CPC) to maximize your potential ROI.
Usage Cases and Scenarios
Megapu.sh lists several potential usage cases where a push notification ad campaign can be very successful and profitable for the advertiser. Push notifications are a great way to inform customers about special offers and promotions, for instance, as well as a way to attract new subscribers for your email marketing list.
You can just as easily utilize a push notification to inform users about news and content as you can if you want to tell them about free games, free downloads and more. It really is as versatile as you want it to be. The push notification itself takes on a standard form where you upload an image (2:1 aspect ratio), along with title text and a short description. Whatever you want to promote, you can do it with a push notification.
Among existing advertisers on the Megapu.sh platform, you’ll find a fairly even split between such verticals as sweeps, dating, products, news, binary options, bookmakers and gambling. As long as you follow the rules — Adult content is allowed as long as it follows the rules and guidelines, listed in the platform’s “Rules” section, are followed, for example — you can advertise almost anything you’d like. You do need to pre-fund your account before launching a campaign; the minimum deposit is $100.
The first thing that you’ll need to do when you log into your account for the first time is to review the Megapu.sh rules. There’s no button for “I Accept,” but it is in your best interest to read through these rules carefully to ensure you comply with the network’s guidelines. After that, simply click on the “My account” button in the top-right corner to access your dashboard.
This is all pretty straightforward and easy to understand. If you click on your name in the top-right corner, you can select to edit your profile from the resulting pull-down menu. There’s not too much on this page aside from your name, Skype contact, Telegram, and phone number, as well as the option to change your password. Next to your name is the option to switch between English and Russian as your language of choice.
On the dashboard, you’ll be shown the number of clicks you’ve received across all campaigns today, as well as your total ad spend for the day. Below that is a chart for the same information over a period of time, and below that you’ll see some information about your top campaigns, as well as the geolocations with top campaigns across the network.
The main navigation is along the left sidebar where you’ll also see your support contact information, plus where you can create a new campaign, access existing campaigns, add funds to your account, check the total volume across the network by country, look into your referral program stats (7%), and look into the rules, news, API and FAQ.
Create a Campaign
The process for setting up a new campaign in Megapu.sh consists of just a single page. Just click on “new campaign” in the left sidebar.
On this page, you’ll be asked to provide all the pertinent details for your campaign. This includes a campaign name, which is mainly only for your own reference. Beyond that, you’ll need to provide a target URL for the link, a title (maximum 30 characters) to appear in the push notification ad and a message (maximum 45 characters) to appear in the push notification. For the latter two, there is a “smiley face” button there if you’d like to insert an emoji.
After that, you’ll need to upload the primary image (492 x 328 pixels) and the icon (192 x 192 pixels) for your campaign. There don’t appear to be any specific guidelines for file format here. I used PNG and JPG files and had no problem. You will need to resize them to the right dimensions though. Below that you’ll find all your targeting options, like country and browser, as well as your CPC bid in cents. In other words, a bid of 0.1 is equal to $0.001 or 1/10th of a penny per click.
When you select a country, you will be shown the minimum price and the average price for that geolocation. Understandably, some countries are more expensive than others. The average bid in Canada was about 5 cents, whereas the average price for Albania is just 0.3 cents. Your mileage may vary. Below this is an option to select a start and end time, define an IP range, and choose between five networks: MegaPush, AdMaven, AdSterra, PropellerAds and Advexxx.
Click on the red “preview” button and you’ll be shown what your push notification ad will look like when deployed. Click on the blue “create” button and your campaign will be submitted for moderation. And that’s it. Once your ad is approved, you can check up on its stats, group it with other campaigns, top up your budget, and so on.
The Future Is Push
Generating over 12 million clicks every day from countries all around the world, Megapu.sh is a demonstrated leader in the arena of push notification advertising. Minimum prices are as low as $0.001 per click and you get a full tracker with no need for third-party trackers. Some of the top geos include India, Indonesia, Vietnam, Russia and Thailand, but you can just as easily target just about anyone from anywhere. Sign up today and unleash your potential.