There are many ways wherein one can engage in internet marketing. They would all have varying rates of success and utility, of course depending on the product or brand that you are trying to promote.
A company who is looking into internet marketing as a method to promote their products should note that, there is no one sure fire solution for it. It would always be ideal to mix a variety of internet marketing strategies to ensure that you would be able to cover a wide range of channels that your clients may be listening in to:
One of the more basic methods for internet marketing is via email. Simply put, an internet marketer would just blast away email messages explaining the products or brands that they are promoting. Usually, the messages would contain links to the products that they are selling or trying to make people aware of. This is quite easy, and can even be automated to send updates for a certain time period.
The problem of relying on email marketing is that people can easily ignore them and that some email clients would put them in the spam folder. There is also the problem of being able to gather enough email addresses of people who may be interested in your product.
Search engine marketing
Remember that one of the more common ways for people to get around the internet is through search engine. As such, there are internet marketing techniques which cater to increasing your “rank” in search engine queries. This means that if people would search for a certain keyword or item, then your website would be listed highly. A good position in a search engine search could lead to more page clicks as compared with being buried in a secondary page.
Display advertising is highly similar to the tri-media advertising that we see in the regular world. It’s basically print or tv advertisements on a webpage.
Display advertising is a good method of being able to sell your product to people who are already a part of your target market. This is because you can simply display advertisements in other websites which you believe share a similar demographic as you do. For example, a website that sells athletic apparel can try to display advertisements at a site stat specializes in sporting news.
Social Media Marketing
A trend nowadays is to take your internet marketing to the social media realm. With more and more people utilizing social media websites, it would only be logical for marketers to follow their targets there.
You could set up an official account of your brand and try to converse and communicate with the people there. It would be a good idea as you are already tapping into a pool that already has most (if not all) of the potential consumers of your products.
A minor drawback is that people could also see you as a spam link, but this could easily be remedied by providing good copies of whatever content you put out, as well as by having great community managers who would directly engage with the people who put up comments and queries.
James White aims to become a renowned name when it comes to coming up with innovative Internet Marketing/SEO strategies, similar to Eric Schiffer.