Two of the most talked about things on the internet these days are social media and millennials. Consumers expect you to reach them on the platforms they use every day, and this is especially true for the millennial demographic. Many brands want to know how to leverage social media platforms to reach this audience.
But with so much misinformation out there about what millennials want, it can be tough to decide what to try as you take a hard look at your marketing plan. One of the most obvious things we can confirm is that visual content is now more effective than ever before, as mobile usage continues to rise. This is also why we are seeing more millennials leave social platforms like Facebook, while focusing more on Instagram.
We asked members of Young Entrepreneur Council to share their top tips for reaching the millennial demographic on social media. Here’s what they had to say:
1. Keep It Real
Millennials don’t like companies telling them what to do or feeling like they are getting the hard sell. Instead of offering ads and promotions, reach these consumers by portraying genuine, appealing ways of life. Also, they care about what their friends and others in the digital space are saying about a product. When you want to market to them, you need to speak their language. If your business can partner with a digital influencer, you are more likely to build their trust and earn their business.
2. Stop Trying So Hard
The most important lesson I’ve learned about engaging millennials, by hiring them, working alongside them and listening to them, is that they can smell a rat right away. They value your warts more than your shiny new widget because those are authentic. Whatever you want them to see, buy or try is last on their list. They want to know that you’re not fake, you’re consistent and you’re not all about greed.
– Robert J Choi, RJC & Company Transformation Engineers
3. Know Your Audience
It’s not enough to know that millennials like Snapchat and Instagram. “Millennial” is a broad category covering millions of people with different opinions, preferences and behavioral patterns. Rather than making sweeping assumptions, do your homework. Invest in a solid market and persona analysis to discover where your customers spend their online time, and target those channels.
4. Advertise on New Platforms
The matchmaking industry is alive and kicking! As more businesses start using social media, marketers will need to be savvier with their outreach techniques. Finding new platforms that the competition isn’t using is a smart way to get millennial attention.
5. Use Video
The best way to catch a millennial or anyone’s attention on social media is to incorporate video. Be sure that the video is captioned. Viewers are more likely to read content in a captioned video as opposed to plain text without visual content.
6. Share Daily Tips and Affirmations
Send tidbits of helpful information, almost like a daily affirmation that is positive and speaks to the audience’s desires and perspectives. Include an influencer or an example of a social cause in these tidbits.
7. Use Messaging Apps
Nobody wants to call your customer service number. Nobody wants to send an email. Brands that are ready to communicate via direct messages will win. Most simple Q&As can be automated through chatbots. With that said, make sure you do have a call center plugged in to provide a great experience when there’s added complexity.
8. Market to the iGeneration
Leveraging social media to effectively communicate with millennials requires two things: listening and engaging. Marketing platforms will continue to change. Facilitating personalized, two-way communication is key. It’s important to actively listen to what your audience is saying and tailor your responses as needed, especially if your goal is to engage a younger, digitally savvy audience.
9. Talk to Millennials
If you want to understand how to reach millennials on social media, talk to them. I asked my interns last summer about their social media habits and what platforms their friends use most actively, and I was surprised to learn just how popular Instagram was relative to every other channel. However, that could change tomorrow. So whenever you want to know what is in and what is out, ask.
10. Be Yourself Across the Board
Millennials want authenticity, so be yourself on several social media platforms. If you try to be something you are not, they won’t buy it and will dismiss you faster than you can correct your misjudgment.
11. Get Attention With Influencer Marketing
I think influencer marketing is the best source to reach the younger demographic. Influencer marketing gets the attention of most people. Find leaders with a huge following and have them post about your company. It works wonders and gets huge reach.
12. Hire Millennials
Who knows millennials better than millennials? The social media industry is filled with skilled and knowledgeable millennials, so why not hire some to join your team? They understand the demographic better than anyone and they know how to communicate effectively with them.
How to Grow Your Following and Reach on Social Media
Everyone is on social media, yet only a small portion of individuals and brands have the following and influence that we all try to achieve. What is the difference between those who have a massive following, and those who just have social accounts that sit there dormant? The difference is often the content that is being created and how social users are engaging with their audience. Just take a look at any of these top Instagram influencers and see why and how visual content is quickly becoming king. The same working methods for these individuals and celebrities work for brands and businesses as well.
If you want to see what’s working best for your competition, be sure to visit their social profiles and see how they are engaging with their audiences. Once you find a formula that is working, be sure to implement the same practices into your own social media efforts.
YouTube vs Blogging: How to Determine Which One is Best For You
Content marketing of all types is only continuing to grow in popularity, and if you haven’t started jumping on the content bandwagon yet, it’s time. The major issue that most people have is where to start making their content.
When it comes to starting your content marketing efforts, there are two major mediums you should look into using when you are starting off: blogs and videos. These are the two easiest places to start that show the highest engagement, but which one do you choose?
Let’s take a look at the differences with video content and blogging, to figure out which one you should jump into first.
Video Content on YouTube
Making video content is a great place to start your content creation, but there is a catch. Making high-quality video can be expensive and time-consuming. Most of the expense comes upfront in the form of buying a quality camera and editing software. If you already have those, congratulations, the bar of entry just dropped. Video is a great way to connect with your viewers in one of the most personal formats available online. On top of that, video is one of those mediums that keeps growing year after year.
However, if the idea of getting in front of the camera and being the face and sound of your brand, there are plenty of other alternatives as well. For example, explainer videos works extremely well on both YouTube, social media, and as blog content. And what’s even better, is that there are plenty of low cost and reliable drag and drop solutions out there for creating your own short black and white videos in just a few minutes time.
No matter what type of videos you want to create, the growth of video keeps going up because of the rise in smartphone use. These little devices make it easier for people to connect with the internet because the access is in their pocket.
When you start making videos, you want to create a video production timeline. This includes everything from finding the right people to the video storyboard and production to final edits.
Formatting Your Video Content
There is a great format that big agencies and companies use to create their videos, and if you plan to make video content, you should use this format too.
The best video format looks like this:
- The Hook (10 seconds of something later in the video to interest viewers)
- This can also be replaced with an introduction.
- An Intro (A recurring introduction you use for all your videos)
- Pose a Problem (show a general problem that many people have that your product or services fixes)
- Show the Solution (show how your product or service takes care of the problem)
- Ask for Action (tell them how to take the next steps in case they are already sold)
- Destroy Doubt with Testimonials (take the time to fill in holes that people might see in the pitch. This can be done with testimonials, footage of the item being used in different ways, or explaining further detail about the potential you are offering)
- Sign of by Asking for More Action (again tell them where to go or what to do)
If you format your videos in the manner, you are more likely to develop an interest in engagement from your customer. If your goal is to create one of the most viewed YouTube videos this year, you should really look into this format. Think about it, if you have ever seen an infomercial, you have seen this format, and it’s proven to work with the test of time.
Blogging is another great place to start, and it has one major advantage over video, the cost of entry. If you can write, you can blog. All it takes is a place to showcase those blogs, and that is ultimately cheaper than any camera you can buy for video production.
The only major downside to blogging is not having the knowledge or knowhow to make those posts rank organically. The biggest things you can learn to help your blogging succeed are keyword research, blog style, keeping it simple.
There are specific keywords that relate to your post that will give your blog more potential to pull organic traffic. Basically, if the term is highly searched and you use it in your post, you have the opportunity to rank for that term as the search engine bots index your page. This can also be done for your video titles.
Style is important when you are trying to set up a successful blog post. If you just write a block of content and post it online, it might be hard for search engine bots to determine it’s meaning and value. You want to break up your content with headings that describe the sections readers are about to read.
If you are wondering what that looks like, you can look at this post. If you really want to know what it takes to have the best setup possible for a post, you want to look into something like HubSpot’s inbound marketing course. This course will take you through the requirements and styles of great content, and it gives you a great framework to build your blog posts with. The best part of this course is the price: free.
Keeping it Simple
Remember, you are being ranked by robots, and although they can do some amazing things with the information they are given, robots perform better with simple tasks. That means keeping your writing simple will help the bots rank your content easier. If you can explain the topic the best with the easiest to understand terminology, you are likely to rank higher than using complex sentence structures and words. The rule of thumb you should shoot for is writing at a 5th-grade level when possible.
If You Can, Do Both YouTube and Blog Content
If you are wondering which is better than the other, there is no right answer when it comes to creating quality content for your audience.
The only truly right answer is that doing both together will create a better user experience than one or the other. When you put the power of video with the organic rankings of keywords in blog content, you get a more developed piece of content that has a higher potential to net you rankings in the search engine results.
14 Social Media Tips For Attracting Gen Z Audiences in 2019
As the workforce and consumer market’s next up-and-coming demographic, Gen Z is an attractive target audience for many businesses. Depending on your company, you may want to consider this audience in your social media efforts to engage prospective customers and employees. However, it’s important to remember that each generation has their own unique preferences — what worked in attracting millennials, for instance, won’t necessarily work for Gen Z.
To help you target Generation Z on social media, we asked a panel of Young Entrepreneur Council members for some tips they’ve used to successful appeal to this audience. Here is what they advise:
I think that personalization is one of the best ways to appeal to Gen Z on social media. Studies show that more people want to see personalized content and advertisements than ever before, starting with Gen Z. We can use this love of personalized experiences to create content playlists and advertisements that appeal to this crowd.
2. Influencer Marketing
Studies have shown that the Gen Z audience relates more to influencers than celebrities, so influencer marketing on social media is a great way to connect with them. When they see someone that they can relate to using a product, they’re more likely to buy that product too. Influencer marketing is a form of social proof that the Gen Z audience can trust.
One of the best ways to generate leads for your business, especially with the Gen Z crowd, is by having a chatbot available on your social media account to answer any questions. Live chat reps are good for some tasks, but if a customer has a common inquiry, you could implement a chatbot to help resolve these questions or concerns in seconds.
4. Instagram Stories
Instagram Stories are widely popular with the Gen Z audience. Instagram Stories are great because they’re short and engaging, which is perfect for an audience with a shorter attention span. With so much content on the internet, it’s important to get information across quickly and in an entertaining way.
5. Answer Their Questions
Gen Z prefers to engage with businesses on a more personal level, so taking time to answer their hard-pressed questions when other brands ignore them can set you apart from the rest. Try to solve their pain points and figure out what they need help with so they look to you as an expert and appreciate what you can give them.
6. Video Content
Blog content is great and capable of getting millions of views, but Gen Z seems to prefer video content over traditional text. I like to mix it up by creating a blog post, then creating a short video version of the article for people who prefer this format.
7. Leverage FOMO
People, especially in the younger crowd, hate to feel like they’re missing out on anything important going on. That’s why using FOMO, or fear of missing out, is such an effective method to get their attention on social media. Make it sound urgent that they take some sort of action beneficial to your business. – Thomas Griffin, OptinMonster
8. Focus Your Efforts
Facebook is trending towards the millennial and older group, while Tik Tok, Snapchat and even Instagram are much more appealing to Generation Z. Make sure you focus your efforts on the channels in which your audience exist, then produce content that resonates with them. Short videos, in particular, are very powerful for interacting with this audience.
9. Value-Driven Content
When communicating with Gen Z through my social platforms, I focus on providing some form of value in the content that I share. There is no audience as tech-savvy or as fluent and comfortable with different online platforms as Gen Z, and in turn, they will not be impressed by or respond to something that is not of value to them. Providing value allows you to cut through the clutter and resonate.
10. Mobile Experiences
Go mobile, because that’s where the Gen Z audience is. Smartphones are what they live by. This can supersede other strategies that might seem effective because, in the interests of the demographics, you have to go to the device where they’re at the most. On that note, your website should be perfectly optimized to mobile.
11. No Filters
If you’ve been following Gen Z on Instagram and other social media, you might have noticed that they don’t spend nearly as much time as, say, millennials to make their feed look polished. Many of them specifically bypass Snapseed and post straight from their phone. The “realness” of this world is what really attracts young people from this generation, so just be real and capitalize on imperfection.
12. Images and Memes
The younger generation has a short attention span. Get your message across quickly by using images and memes. Avoid any marketing message that takes more than 10 seconds to initially consume.
13. Behind-the-Scenes Content
Gen Z is a more self-aware generation. They use social media for entertainment as well as learning. Using video content to give them behind-the-scenes glimpses into the brand, creating how-to videos and using social media for telling compelling stories is the best method to boost engagement. They don’t want to be sold to, so brands need to forge organic connections through their content.
14. Corporate Social Responsibility
Use a social cause to drive your brand and product mission forward. Create social media campaigns and profiles that are associated with improving life. The majority of Gen Z care deeply about making an impact and they want to be aligned with brands and products that do just that. Do this in an engaging way, like through Instagram story, to build a more personal connection this generation craves.
Social Media is the Path to Generation Z
In addition to the many tips and marketing methods listed above, it’s also important to have an effective content creation and marketing strategy in place.
To learn more about what’s working best for bloggers, brands and content marketers on social media, click here for more tips and actionable methods you can start implementing today.
#1 YouTube Banner Template: How to Create a Custom Banner for Free
The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.
But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.
We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.
What is a YouTube Banner?
When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.
Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.
If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.
What are the Banner Specifications?
When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.
According to Google, your banner should meet the following specifications:
- Recommended: 2560 x 1440 px
- Minimum for upload: 2048 x 1152 px
- Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
- Maximum width: 2560 x 423 px
- File size: 4MB or smaller
What Should I Include in My Banner?
Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.
Here are the Best YouTube Banner Templates
There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.
Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.
Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.
Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.
It’s Easy and Vital To Get A Quality YouTube Banner
We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.
Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!
The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.
I make over six figures every month and so can you. Sign up below to get instant access to my exact blogging strategy!
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