Majority of the bloggers still rely upon AdSense, affiliate programs, banner ads etc to make money from their website traffic. The problem with these traditional monetization methods is that you need to bring a lot of traffic from search engines.
And even if you get massive search traffic, your income mainly depends on the CPC (if you run AdSense) or your blog’s niche (if you promote affiliate products). At the most, you would make $1 to $2 for every 1000 visitors you drive to your blogs. That’s really one of the worst ways to make money from blogging.
You are not only giving a bad experience to your blog audience by pasting ads all over your sites but you are also killing your website reputation. What if there’s another way to make money?
In this detailed guide, let’s talk about how you can make money the smart way by setting up a proper blog monetization model.
Setting up the right blog monetization model is not a rocket science.
Of course, making money from a blog is hard until you treat it as a business. The #1 reason majority of the bloggers don’t make money from their blogs is they don’t consider it as a serious business. They fail to invest both money and time.
If you want to make money from blogging, you need to remember one important fact: blogs NEVER make money, businesses do!
Now, let’s talk about how you can set up the right monetization model for your websites in 5 easy steps. Are you ready? Let’s get into the details without further ado.
How to create the right blog monetization funnel
Step 1: Invest money on your blog design
Here’s why your blog design is in step 1: “first impression is the last impression when it comes to online”.
If your blog design is not unique and compelling, your blog visitors don’t find it interesting to read your stuff. Blog design is the king when it comes to capturing the audience attention. Here are two things you should focus on.
Theme: Invest in your blog design. Either hire a professional designer or buy a premium framework such as Thesis, Elegant or Genesis. Don’t use free themes, never! They not only add cheap look to your design but they don’t give you theme updates or additional features like SEO friendly design, mobile responsiveness, easy customization etc. It doesn’t matter if you want to make more affiliate sales or increase your revenue, your design should be impressive.
Logo: The first thing noticed by your blog visitors is your logo design. Don’t use messy logos, if used right, having a compelling logo can easily create a huge impact on your audience. Make sure to get a professional looking logo. If possible, clearly use your elevator pitch or a tag line under the logo to make it easy for your audience to know what your site is all about within seconds.
Go mobile: Google is always rewards the sites with better user experience. After the mobile related update from Google, majority of the sites that are mobile responsive have increased their traffic. This is because Google started showing up “Mobile Friendly” feature under the title of the links on Google search results (so people can easily decide whether or not to click on the links).
Step 2: Define who you want to attract
Nichify your blog topics: You can’t jump into an ocean full of niche and become an expert. It’s really impossible to establish as an authority in a broad topic or niche. To make more sales and gain trust online, you need to become a go-to guy in a small area. Make sure to nichify your blog topics.
For instance, instead of talking everything about marketing, you could focus on covering “affiliate marketing tips for yoga experts”. You can make much more sales and build rapport with the target audience in that way. Are you getting me? Nichify your blog and you will quickly become an expert by creating problem solving content!
Aim for the beginners: Any blog that aims at the beginners won’t fail to make money. It’s much easier to educate beginners and make money by offering them your services or products than targeting the advanced audience. So if you want to make money from your blogs, make sure to focus more on targeting the beginners always.
Step 3: Create the right content framework
Your blog’s monetization model majorly depends upon the content you create.
You can’t attract more audience to read, like, comment, share or linking to your stuff without creating captivating content. You need to learn the art of creating amazing content that goes viral.
Majority of the bloggers spend 80% of their time on creating content and 20% or less on promoting it. If you are one among them, stop doing right away. Reverse engineer the process and start spending 80% of your time on promoting your stuff and remaining on creating it.
So how to create content that creates a lot of buzz? “Create content that’s already proven to go viral”. Wondering how?
Use Skyscraper technique.
This was originally coined by Brian Dean from Backlinko. According to this strategy, this involves in 3 simple steps.
- Finding content that’s already popular: You shouldn’t guess the content that might goes viral. You should spend your time on finding content that is PROVEN to create a lot of buzz in your industry. To do this, you can use tools like Buzzsumo. Enter any keyword relevant to your blog’s topic and it will give you a list of most popular posts. Then, choose one topic among them to create content around it.
- Making it even better: Once you find the most popular blog post idea that’s proven to work, you need to make it more detailed, better and insightful. For instance, if “5 writing tips for professional writers” is your theme, you should write something around “51 writing tips for professional writers to make money”. The idea here is to take a post that’s already worked well in the past and making it even more compelling, detailed and up to date.
- Promoting it to the right people: Once you create your masterpiece, you need to promote it to the right people to increase your blog’s exposure. How can you do that? You can use free tools like Topsy to find out the relevant posts around your blog topic and find out who tweeted it. Go and reach out to all of them telling about your new content. If they find it useful, they will definitely give you a shout out.
If you are a beginner to using this technique, I highly recommend you to check out this beginner’s guide to Skyscraper technique.
Step 4: Collect your visitors emails
All the above 3 steps are the pillars of a profitable site that makes money. But all the money you make from your blog or website really depends on step 4 and 5. So make sure to NOT miss these two things.
An email list is the surefire way to increase trust and sales no matter what your niche is. By having an email list, you can not only educate your subscribers about the content you promote but you can promote the products you really believe in.
This way you will make more money by creating awareness about the products you promote or create. Here are few simple ideas on increasing your email subscribers without irritating your audience.
Create a lead magnet: A lead magnet is nothing but a free incentive such as eBook, video, plugin or a theme given away in exchange of your subscriber’s email. A freebie is the most effective way to double or even triple your email subscription rates. You can either write an exclusive report around the topics your audience are interested in or compile all of your popular posts at one place and turn that into an eBook to make it as a lead magnet.
Create dedicated landing pages: Most bloggers who build their email lists don’t usually use specific squeeze pages or dedicated landing pages. But the people who use landing pages usually notice huge growth on their email lists or sales. It’s because landing pages are golden, they don’t give your audience too much distraction. More importantly, they always focus on just one call to action. So if you want to boost your email subscribers, use landing pages. I highly recommend you to check out LeadPages as they have few of stunning pages that convert like crazy.
Show more email opt-in forms: If you want to double your email subscription rates, double your email opt-in forms. Put your opt-in forms on your about page, footer section, top of the sidebar, above your logo by using Hellobar, end of the every post. These are the most visible places on any blog and if you place your opt-in forms on them, you will see huge subscription rates every single day.
Step 5: Create a blog sales funnel
Now, this is the final step of your monetization model that makes money. Have you ever wondered why few top blogs don’t use ads at all but still make thousands of dollars every single month? Because they all use blog sales funnel that help them make more money by running in the backend. I’ll tell you how.
Create an email autoresponder series: Once you started building an email list, don’t stop it there. You need to create a broadcast or an autoresponder series that sends automatic emails to your subscribers every week (or whenever you want).
The key point here is not to send any sales pitches but to build awareness and educate your subscribers about the type of products you want to promote. For instance, if you want to promote SEO related products, instead of pitching directly to your subscribers from day 1, educate them about how they can increase their traffic and sales using SEO.
Then, once you got their attention after a month or so (after sending 5 to 7 emails), you can start recommending them paid SEO tools that you personally use. You can then send them to your own product review pages so they can decide whether or not to buy your products. This is the most smart selling strategy that helps you increase your sales without sounding like a sales guy. Make sure to increase your affiliate product sales by promoting them on special days like Cyber Monday, Black Friday etc.
Build rapport with your subscribers: Without creating an awareness, trust and rapport with your subscribers, no one likes to even open your emails. You should make them wait to read your emails. It happens only when you create extreme value to them by sending epic newsletters.
Ask them to buy: Once you got their attention and trust, you can ask them to buy your products. If they really find your emails useful, they will start liking you and they genuinely think you are helping them by promoting the products you love. This is where the money rolls in. Don’t pitch too many products. Only recommend the products you personally use and believe.
The money you make from your blog’s sales funnel majorly depends on the products you promote. If you have your own products, you can really make a lot of money when compared to making money from affiliate products (where you will only earn small commission). The key here is to provide as much value as you can before even sending any promotional sales letter.
We spend a lot of time in creating blog posts but we often forget to create the monetization sales funnel which is the most powerful factor in creating a profitable blog online.
If you are one among them, start focusing your time on defining your audience and setting up the right monetization channel to increase your sales.
In online, the money you make is directly proportional to the people you help. If you remember that simple thing, you are ready to roll!
If you like this article, share it with at least one of your friends so they can benefit. Let me know if you have any questions, I’d be glad to respond to you in the comment section below.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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