Majority of the bloggers still rely upon AdSense, affiliate programs, banner ads etc to make money from their website traffic. The problem with these traditional monetization methods is that you need to bring a lot of traffic from search engines.
And even if you get massive search traffic, your income mainly depends on the CPC (if you run AdSense) or your blog’s niche (if you promote affiliate products). At the most, you would make $1 to $2 for every 1000 visitors you drive to your blogs. That’s really one of the worst ways to make money from blogging.
You are not only giving a bad experience to your blog audience by pasting ads all over your sites but you are also killing your website reputation. What if there’s another way to make money?
In this detailed guide, let’s talk about how you can make money the smart way by setting up a proper blog monetization model.
Setting up the right blog monetization model is not a rocket science.
Of course, making money from a blog is hard until you treat it as a business. The #1 reason majority of the bloggers don’t make money from their blogs is they don’t consider it as a serious business. They fail to invest both money and time.
If you want to make money from blogging, you need to remember one important fact: blogs NEVER make money, businesses do!
Now, let’s talk about how you can set up the right monetization model for your websites in 5 easy steps. Are you ready? Let’s get into the details without further ado.
How to create the right blog monetization funnel
Step 1: Invest money on your blog design
Here’s why your blog design is in step 1: “first impression is the last impression when it comes to online”.
If your blog design is not unique and compelling, your blog visitors don’t find it interesting to read your stuff. Blog design is the king when it comes to capturing the audience attention. Here are two things you should focus on.
Theme: Invest in your blog design. Either hire a professional designer or buy a premium framework such as Thesis, Elegant or Genesis. Don’t use free themes, never! They not only add cheap look to your design but they don’t give you theme updates or additional features like SEO friendly design, mobile responsiveness, easy customization etc. It doesn’t matter if you want to make more affiliate sales or increase your revenue, your design should be impressive.
Logo: The first thing noticed by your blog visitors is your logo design. Don’t use messy logos, if used right, having a compelling logo can easily create a huge impact on your audience. Make sure to get a professional looking logo. If possible, clearly use your elevator pitch or a tag line under the logo to make it easy for your audience to know what your site is all about within seconds.
Go mobile: Google is always rewards the sites with better user experience. After the mobile related update from Google, majority of the sites that are mobile responsive have increased their traffic. This is because Google started showing up “Mobile Friendly” feature under the title of the links on Google search results (so people can easily decide whether or not to click on the links).
Step 2: Define who you want to attract
Nichify your blog topics: You can’t jump into an ocean full of niche and become an expert. It’s really impossible to establish as an authority in a broad topic or niche. To make more sales and gain trust online, you need to become a go-to guy in a small area. Make sure to nichify your blog topics.
For instance, instead of talking everything about marketing, you could focus on covering “affiliate marketing tips for yoga experts”. You can make much more sales and build rapport with the target audience in that way. Are you getting me? Nichify your blog and you will quickly become an expert by creating problem solving content!
Aim for the beginners: Any blog that aims at the beginners won’t fail to make money. It’s much easier to educate beginners and make money by offering them your services or products than targeting the advanced audience. So if you want to make money from your blogs, make sure to focus more on targeting the beginners always.
Step 3: Create the right content framework
Your blog’s monetization model majorly depends upon the content you create.
You can’t attract more audience to read, like, comment, share or linking to your stuff without creating captivating content. You need to learn the art of creating amazing content that goes viral.
Majority of the bloggers spend 80% of their time on creating content and 20% or less on promoting it. If you are one among them, stop doing right away. Reverse engineer the process and start spending 80% of your time on promoting your stuff and remaining on creating it.
So how to create content that creates a lot of buzz? “Create content that’s already proven to go viral”. Wondering how?
Use Skyscraper technique.
This was originally coined by Brian Dean from Backlinko. According to this strategy, this involves in 3 simple steps.
- Finding content that’s already popular: You shouldn’t guess the content that might goes viral. You should spend your time on finding content that is PROVEN to create a lot of buzz in your industry. To do this, you can use tools like Buzzsumo. Enter any keyword relevant to your blog’s topic and it will give you a list of most popular posts. Then, choose one topic among them to create content around it.
- Making it even better: Once you find the most popular blog post idea that’s proven to work, you need to make it more detailed, better and insightful. For instance, if “5 writing tips for professional writers” is your theme, you should write something around “51 writing tips for professional writers to make money”. The idea here is to take a post that’s already worked well in the past and making it even more compelling, detailed and up to date.
- Promoting it to the right people: Once you create your masterpiece, you need to promote it to the right people to increase your blog’s exposure. How can you do that? You can use free tools like Topsy to find out the relevant posts around your blog topic and find out who tweeted it. Go and reach out to all of them telling about your new content. If they find it useful, they will definitely give you a shout out.
If you are a beginner to using this technique, I highly recommend you to check out this beginner’s guide to Skyscraper technique.
Step 4: Collect your visitors emails
All the above 3 steps are the pillars of a profitable site that makes money. But all the money you make from your blog or website really depends on step 4 and 5. So make sure to NOT miss these two things.
An email list is the surefire way to increase trust and sales no matter what your niche is. By having an email list, you can not only educate your subscribers about the content you promote but you can promote the products you really believe in.
This way you will make more money by creating awareness about the products you promote or create. Here are few simple ideas on increasing your email subscribers without irritating your audience.
Create a lead magnet: A lead magnet is nothing but a free incentive such as eBook, video, plugin or a theme given away in exchange of your subscriber’s email. A freebie is the most effective way to double or even triple your email subscription rates. You can either write an exclusive report around the topics your audience are interested in or compile all of your popular posts at one place and turn that into an eBook to make it as a lead magnet.
Create dedicated landing pages: Most bloggers who build their email lists don’t usually use specific squeeze pages or dedicated landing pages. But the people who use landing pages usually notice huge growth on their email lists or sales. It’s because landing pages are golden, they don’t give your audience too much distraction. More importantly, they always focus on just one call to action. So if you want to boost your email subscribers, use landing pages. I highly recommend you to check out LeadPages as they have few of stunning pages that convert like crazy.
Show more email opt-in forms: If you want to double your email subscription rates, double your email opt-in forms. Put your opt-in forms on your about page, footer section, top of the sidebar, above your logo by using Hellobar, end of the every post. These are the most visible places on any blog and if you place your opt-in forms on them, you will see huge subscription rates every single day.
Step 5: Create a blog sales funnel
Now, this is the final step of your monetization model that makes money. Have you ever wondered why few top blogs don’t use ads at all but still make thousands of dollars every single month? Because they all use blog sales funnel that help them make more money by running in the backend. I’ll tell you how.
Create an email autoresponder series: Once you started building an email list, don’t stop it there. You need to create a broadcast or an autoresponder series that sends automatic emails to your subscribers every week (or whenever you want).
The key point here is not to send any sales pitches but to build awareness and educate your subscribers about the type of products you want to promote. For instance, if you want to promote SEO related products, instead of pitching directly to your subscribers from day 1, educate them about how they can increase their traffic and sales using SEO.
Then, once you got their attention after a month or so (after sending 5 to 7 emails), you can start recommending them paid SEO tools that you personally use. You can then send them to your own product review pages so they can decide whether or not to buy your products. This is the most smart selling strategy that helps you increase your sales without sounding like a sales guy. Make sure to increase your affiliate product sales by promoting them on special days like Cyber Monday, Black Friday etc.
Build rapport with your subscribers: Without creating an awareness, trust and rapport with your subscribers, no one likes to even open your emails. You should make them wait to read your emails. It happens only when you create extreme value to them by sending epic newsletters.
Ask them to buy: Once you got their attention and trust, you can ask them to buy your products. If they really find your emails useful, they will start liking you and they genuinely think you are helping them by promoting the products you love. This is where the money rolls in. Don’t pitch too many products. Only recommend the products you personally use and believe.
The money you make from your blog’s sales funnel majorly depends on the products you promote. If you have your own products, you can really make a lot of money when compared to making money from affiliate products (where you will only earn small commission). The key here is to provide as much value as you can before even sending any promotional sales letter.
We spend a lot of time in creating blog posts but we often forget to create the monetization sales funnel which is the most powerful factor in creating a profitable blog online.
If you are one among them, start focusing your time on defining your audience and setting up the right monetization channel to increase your sales.
In online, the money you make is directly proportional to the people you help. If you remember that simple thing, you are ready to roll!
If you like this article, share it with at least one of your friends so they can benefit. Let me know if you have any questions, I’d be glad to respond to you in the comment section below.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
7 Reasons Nobody is Reading Your Blog
Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
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