The consensus seems to be that if you want to make money from a blog, you need to find a niche, or “nitch,” as some of our American cousins so amusingly call it. 😆
What is a niche? The dictionary definition of a niche is:
“A special area of demand for a product or service.”
Now that’s a fairly broad definition and perhaps the wikipedia definition is more enlightening: “By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment.”
A blog devoted to “Interesting cornflakes shaped like a country in South America,” could be one such niche, but I very much doubt there will be a great deal of interest in a blog about cornflakes, so unless you have a special relationship with Kelloggs, it’s unlikely to prove a very profitable niche.
The problem, of course, is that everyone is trying to address a particular “niche,” which of course means – it is no longer a niche market. This blog is a niche blog, or was when it started. A blog about blogging. There are now any number of blogs about blogging – none of them as good as this one of course. 😉
So, how do you go about defining your niche and then making it profitable. As I have spoken of before, trying to write a niche blog on a subject you have no interest in or knowledge of is likely to end in tears. Or at least, yet another abandoned blog. Here are a couple of “niche,” blogs that I write:
One of them reasonable well established, the other a new one. Luxury Property is much more of a niche than Property Investing.
So, what is your “nitch,”? How did you decide on that particular niche, and why is it successful for you?