“Tap11 is the intelligent Twitter client that provides your business with the best analytic and CRM tools.” It’s an excellent tool for businesses and small teams who are looking to broadcast beyond Twitter and create buzz. Tap11 is about more than just interacting with your Twitter friends; it’s about using the power of Twitter to monitor your brand on the Web and focus on conversations that matter.
Setting up the service is pretty simple and straightforward. There is a setup icon in the top right of the screen where you can add your Twitter account(s), connect your social accounts to post updates to (Facebook, YouTube, Flickr, etc) and even add new users (as admins, editors or authors).
Monitoring your brand is just as easy. There are buzz and search icons near the setup icon. The buzz icons is where you can create and manage terms that you want to keep track of. This way you’ll be able to see who has mentioned specific terms on Twitter, take action and view in-depth statistics to measure overall engagement.
Under the search button you can search for terms on Twitter and then save those searches for later use. You’ll also be able to see trends worldwide or in different regions and countries.
The UI is setup with a left hand sidebar, status update box on the top and then 4 columns (feed, mentions, DMs, mytweets). Columns can be hidden and rearranged if desired. When clicking on a specific user in your stream you are able to see their Twitter profile info (links, bio) along with their Klout Influence Score. You can unfollow them, add them to a list, block them or even report them as spam as well.
There are many options in the sidebar. Under the streams section you can view mentions, DMs, retweets, saved searches, lists, scheduled updates and more. Under that stats section is where you can view the stats dashboard. This is where you’ll see various charts that show your influence on Twitter. You’ll definitely want to click around here and see all of the different analysis.
Tap11 is currently offering free 30-day trials by invitation only. You can request a trial by filling out their Web form. If you’re serious about your Twitter influence and want to monitor your brand effectively, it’s worth the investment.
They offer 3 types of paid services:
- Tap11 Professional – $49/month – Essential Twitter account analytics for small to mid-sized businesses.
- Tap11 Enterprise – $99/month – Most advanced Twitter account analytics for large brands & marketers.
- Tap11 Buzz – $49/month – Most advanced Twitter buzz monitoring service. Add to Pro & Enterprise accounts.