According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.
When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.
All you need is search engine optimization or SEO!
Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!
Let’s get optimizing.
1. Topics & Keywords
An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.
To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.
Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.
This strategy can help boost your SEO plan and attract people to your Managed IT Services.
That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.
2. On-Site SEO
Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.
Then, there are a number of areas that require review to ensure these SEO solutions work.
Once you’ve studied your target audience to determine your keywords, you also need:
- Descriptive URLs
- Keyword-optimized page titles
- Compelling meta descriptions
- Content optimization (includes keyword placement in headers, body text, etc.)
- Good user experience
- Structured data markup
- Effective call-to-action language
As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.
3. Off-Site SEO
An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.
To start, make sure your listings are updated with the correct content information.
This includes your Google My Business listing as well.
4. Technical SEO
Technical SEO ensures search engines can find your content. These areas include:
- Website speed
Technical SEO solutions are essential for success. Otherwise, how will customers find your website?
According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.
Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.
This content should also add value to your business.
Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.
That way, your SEO content shows visitors you’re a valuable resource.
Bring It in: 5 Must-Have SEO Solutions
With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!
That way, your company grows, one SEO strategy at a time.
Check out our latest posts for more effective tips and tricks!