Recently I posed an article about the 5 mistakes every blogger will make at some point.
For the most part, they were all fairly minor mistakes, in part because they are so common, but they are all also mistakes that one’s handling of could prove far more damaging than the error itself.
Still, I wouldn’t call any of them fatal or even blog-changing errors, just trials that every blogger has to go through at some point. But that raises the question, what are some of the bigger mistakes one can make?
I can’t speak for everyone, but I know that I’ve made my share and some were quite costly. So, in an effort to help warn others, especially new bloggers, of the pitfalls that loom, here are my top five blogging blunders since I started about six years ago.
5. Not Focusing on Titles
When I first started blogging, I didn’t focus very heavily on the titles of my post and often wrote them as an afterthought. That unfortunately came back to haunt me as I learned quickly that not only are titles the most commonly read part of a post, but the only part many people read.
My very first social media exposure was a very hostile Slashdot based not upon what was in the post, but what was said in the title, which was much more divisive (albeit accidentally).
After a day of having my site shuttered by an angry mob and dozens of letters accusing me of things I did not say or mean, I realized I needed to spend more time with titles and give them considerably more attention.
4. Hosting is Important Too
Speaking of that incident, it also showed me that hosting is incredibly important for a site, not only affecting your site’s speed but also it’s ability to take a hit from a traffic spike.
Though cheap shared hosting accounts might be fine for some sites, if you want it to grow you need to invest in your hosting and get a VPS or a dedicated server as soon as you are ready.
Otherwise, you will likely find yourself as I did, with a ton of social media traffic coming to your site and nothing there to greet them, the biggest waste of marketing effort imaginable.
3. Poor Business Model Choice
Early in my site’s history, I explored a variety of advertising schemes to try and earn at leaset a little bit of money from the site. However, even when the traffic was there, the CTR was low and the keywords were terrible, making it so that I was earning only pennies per (rare) click.
The experiments, as limited as they were, didn’t go over well with my audience either and never generated more than a few dollars per month in revenue. I eventually abandoned them and realized that the most valuable thing I could offer is my expertise. Slowly, I began dipping my toe into consulting, the approach I still take today.
It’s important to be realistic about what’s valuable on your site and how you can best earn money from that, I lost at least a year of good revenue generation with the site because I kept trying plans that were never going to work.
2. Not Listening to Reader Suggestions
In the early days of Plagiarism Today, i had a very specific picture of what I wanted the site to be like and the topics I wanted to cover. As I began to build readers, they requested I talk about different issues or add features to the site, such as a stock letters section. I ignored them initially because of a combination of bad advice and the fact it didn’t mesh with my vision of the site.
However, eventually I realized I was being too limiting and decided to see if I could make it work. After branching out a little bit, following my reader’s suggestions, I found that the site began to grow very rapidly, exceeding my expectations.
Still, I wonder how much larger it would be today if I had started out with the right mindset and listened to at least some of the better ideas my readers had, even if they were against my personal vision.
1. Picking a Bad Domain
I admit it openly, “Plagiarism Today” is a bad domain. Hard to spell, hard to say, too long and too specific (see above). It was a terrible choice for the site and one I regret. However, after over five years, it’s the one I’m stuck with too. That’s the reason I put it at the top (or bottom) of my list.
Changing it now would probably be more work and more drawback than its worth, but it was a lesson learned nonetheless. I jumped on “Copybyte” for my consulting firm and have been much more careful about domains since then.
In the meantime though, I get to spell the domain for everyone I give it to, even those who know how to spell “plagiarism” don’t trust themselves to do so when writing it down.
Obviously, I’ve made a lot more mistakes than this but these are some of the errors I consider to be the most damaging and the ones others would be best served to avoid.
Fortunately, all of the above errors can be easily dodged if one is looking out for them, which is exactly why I post this list.
After all, the goal of this post isn’t just self abuse, but rather, to help others not fall into the same traps I did and maybe not waste some of the time I did in my early years.
The Importance of Digital Marketing Research for Brands in 2020
One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.
A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.
If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!
Digital Marketing Research
Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.
But, how do you go about implementing digital marketing research?
Eyes on the Audience
First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.
After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.
And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).
Social Media Marketing and Other Digital Platforms
Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.
Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.
Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.
An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.
Who Can Help You and Who Can Challenge You
The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.
A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.
Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.
Get The Ball Rolling
Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.
Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.
Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.
Do You Honor the Law of Lag?
The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.
See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.
What happens when business slowly, steadily begins to grow? Now it’s time to learn how to better serve your customers. Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.
I believe in you. See the journey through. Honor the law of blogging lag.
Does Twitter confuse you? How do ya work the site as a blogger? Buy my eBook:
Do You Seize and Use Blogging Opportunities Aggressively?
Look at the featured image for this post, guys. I love guest posting. Zac asked me to guest post here way back in 2015 right after I left the jungles of Costa Rica. I felt humbled but a little scared to seize the opportunity to guest post on Blogging Tips. Did I think I was good enough? Not quite. I also feared being criticized and failing because I would meet and greet a new, large blogging audience. Fast forward 4 years. After publishing posts on and off, I near 1000 guest posts on this blog alone. That, my friends, is seizing and using blogging opportunities aggressively. Zac said I could guest post on this blog whenever I wanted to guest post on the blog. I took his invite seriously. About 1000 guest posts later, I experienced increasing blogging success because I do not delay, hesitate or waffle when it comes to seizing and using blogging opportunities, aggressively, swiftly and with a single-minded focus.
I quickly seize blogging opportunities to promote my 100 plus eBooks daily – like this fun blogging tips eBook – because opportunities seized lead to big time blogging success. Opportunities you seize and use quickly lead to more opportunities which feed more opportunities as you swiftly become a more successful, prospering, fun-loving blogger. But most bloggers rarely seize and use blogging opportunities. Do you fear grabbing opportunities? What could go wrong? Why do you fear using opportunities for growth? True; sometimes you simply have no resonance with opportunities. Someone may try to convince me to freelance write for them but even a large financial promise cannot goad me toward freelance writing again. Bad match. However, I grab and use most opportunities that flow my way because gobbling up opportunities enters you into the spirit of opulence.
What do I mean? The spirit of opulence simply means if you think, feel and act abundantly, you seize most blogging opportunities immediately, using these opportunities to enter into a rich, wealthy, fun, freeing way of life. Example; most people who struggle financially feel so filled with fear that they stammer, delay and hesitate any time a blessed blogging opportunity knocks on their door. If you turn down opportunities for growth, you go broke. Plain and simple. Meanwhile, I publish 10 to 12 posts daily – or more – because I gobble up opportunities left and right and live a pretty neat life by adopting this frame of mind. I appear to be all over my niche because I seize blogging opportunities quickly, aggressively and clearly. I do not play around. I do not fear seizing opportunities for blogging growth because we all have to seize opportunities fast and use these blessings to gain the skills and exposure for becoming a successful blogger.
Every blogger who appears to be everywhere grabbed opportunities quickly. Do you notice some bloggers in 10, 20 or seemingly 50 places, at once? Said bloggers wrote and published 200, 300 or 500 guest posts over 6 months to gain such massive exposure. Doesn’t it feel good to help people? Don’t you feel fulfilled by being of benefit to your fellow blogger? Tap into that feeling, seize and use opportunities for growth and you will slowly but steadily experience greater blogging success. Blogging is not for meek, scared folks. Be clear. Be direct. Gobble up opportunities like a blogging beast to accelerate your growth and success to exponential levels.
Hey; if you don’t seize opportunities, I’ll be there to gobble ’em up 😉
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