Neil Patel… the man, the myth, the marketing legend.
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Search for anything relating to online marketing or branding online, and you will likely come across one of his sites or articles at the top of the search results. This is no coincidence. Neil Patel started out as a blogging and internet marketer while a teenager, and he is now one of the most sought-after online marketing experts in the world.
With all of this in mind, it’s easy to look at Neil Patel today and think it all came quick and easy. However, just like most success stories, that’s simply not the case. Over time, Neil has perfected his art of online marketing, continued to make the right connections, and also speak at different conferences and connect with other leading marketing experts.
Through thousands of hours of hard work, business and networking, you see the end result today — which is the massive name and brand associated with Neil Patel.
Setting aside for now what Neil has gone through to position himself as an online entrepreneur and marketing thought leader over the years, let’s take a look at his current digital footprint – the key presences that he maintains, what it is exactly makes them loom so large, and what we, as aspiring bloggers, can learn from him.
NeilPatel.com – Neil’s Personal Marketing Blog
When it comes to starting a blog, it’s a pretty simple process. Most people can do this without a problem. It’s the traffic, lead generation and revenue which is the hard part.
The content found on NeilPatel.com is referenced, cited, and linked back to hundreds of thousands of times across the internet. Not only does this help with his site rankings and traffic, it also helps to grow the “Neil Patel” brand as well. The more mentions and references his site gets, the larger his businesses continue to grow.
However, Neil doesn’t make money with his blog like most other site owners and brands. You won’t find Google AdSense, product offers or many (if any) affiliate links on the site. Instead, it’s all a content-to-lead generation funnel for his brand and internal business and marketing strategies offered.
Much of what goes into Neil’s blog can be replicated by bloggers like you and me, while much can’t. The majority of his articles loaded with more than 2,000 words of content, resources, graphs and case studies, but they are also loaded with killer backlinks from high authority sites, a massive volume of social activity and likely millions of dollars from Neil himself.
A perfect example of this can be seen in his free SEO backlink checker and keyword research tools. While other solutions like SEMRush and Ahrefs charge upwards of $99 a month to have access to similar tools, Neil invests his own money to create similar (if not better) tools, and them gives them to his audience for free.
You can read more about the software, solutions, and marketing strategies through various Neil Patel review articles online. Whether it’s just readers of his blog, or clients that might be paying thousands of dollars for his expertise, the success here comes down to actively growing your brand and reach online – which Neil has done an amazing job with.
As for monetization and how Neil actually makes money with his business, it’s often through his online courses and high-end consulting via the Neil Patel Digital agency – though you will find nearly all of the content on his site is free for anyone who is willing to take his advice and implement his winning methods for their brands.
Neil Patel’s Massive Following on Social Media
No matter who you are looking to follow on the internet, social media is the best way to accomplish it. Not only is Neil an expert at helping other businesses and brands with their own social media marketing efforts, he is also great with building his own following as well — upwards of a few million across all social platforms.
Looking at the most popular social platforms that most of us are actively using, Neil has the following subscriber and follower counts:
- 326,000 followers on Twitter
- 958,000 fans on Facebook
- 30,000 followers on Instagram
Not only is Neil great to follow on social media for his insights and expertise, but also to discover the latest trends, software and tools for growing your own business. This can also be seen on his blog, which often features new rotations of calls-to-action, popups, lead generation tools and much more.
Things are always changing for Neil and business practices across all of his sites, so be sure to keep an eye on what changes he might be making, as they might be a great fit for your business as well.
Where to Listen and Watch to Neil’s Best Content Online
As great as written content and blogging is, it takes a lot of time to read articles, and many of us simply don’t have the attention span for all that much of it.
That’s why video and audio are growing at such a massive pace right now. YouTube videos and podcasts are a huge attraction for audiences around the world, and it’s also a huge benefit for personal brands and businesses to better engage and gain the loyalty of their followers.
Outside of Neil’s blog content, you can also follow his YouTube Channel, which currently has over 30,000 subscribers. He releases new videos all the time, and you will likely see many of his best videos trending on social media, especially if you are already following him on Facebook or Twitter.
Neil also has a podcast at Marketing School, which is co-hosted with Eric Siu. Amazingly enough, the podcast already has over 1,000 episodes and is high enough in quality for anyone to learn something new, while also being short enough to not lose your interest in the process.
In addition to his YouTube Channel and podcast, you will also likely come across Neil at some of the world’s most popular internet marketing and business conferences. Unlike many of the world’s top entrepreneurs, Neil is very approachable and will take the time to meet with anyone who is willing to share a few words.
How Neil Patel Will Continue to Grow His Brand
In the world of business and internet marketing, there really is no such thing as an “overnight success.” Neil Patel’s story might be new to people his discover his blog and content daily, but it’s all been more than a decade in the making.
No matter where the internet is headed in the coming years, or what the new form of content or social media is, you can make a solid bet that Neil Patel will be there to continue to share his expertise while also growing his brand and business in the process.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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