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Newsflash: This Stuff Really Works!



SS ebook cover

This is going to be a little different.  My posts usually are, frankly, but this one is personal.

I’d like to share the story of the last 24 hours of my life.  Which, for me at least, represents a discovery of the inherent potential of online marketing and the importance of listening to the wisdom of our blogging elders.

Which ain’t me, by the way.  Even though I’m here every week, waxing oh-so-confidently knowledgeable.  Fact is, I’ve only been blogging for a little over four months.  I still have to call a friend to explain how to change a widget in WordPress.

I’m here Because I’m a Writer

One who blogs.  Not a blogger who writes.  Sometimes that’s a big difference.

This makes me a bit of a neophyte on one the hand, and it gives me a leg up on the other.  If nothing else than from the fact that I can do for myself that which other bloggers often have to pay for – I can generate killer content.

I’m here at Kevin’s behest to talk about writing.  To tell you that using words such as “ain’t” is perfectly okay.  At least in the proper context.

Writing isn’t about what your grammar teacher once said or even what she might  think if she read your stuff now, it’s about what the reader gets.  And if my use of the word ain’t rubbed you the wrong way, hey, I’m cool with that.  You can’t hip a square, anyhow.

But I digress.  Here’s the backstory behind these past 24 hours.

The Little Site That Could

My blog is for fiction writers.  In four months I’ve gathered about 900 subscribers – I have no idea if this is good or just okay… I’m pretty sure it’s not bad – and have a few hundred other discreet visitors each day.

Brian Clark isn’t losing any sleep about me breathing down his neck.

A while ago I wrote and released a little ebook on writing tips, and it went over pretty well.  Generated about two grand in revenue over three months.  About what Brian Clark spends on lattes.

But I kept posting, and I kept hearing from readers that I was delivering something that they couldn’t find elsewhere.  That my posts were making a difference.  Pingbacks started showing up, and gradually my brand began to emerge.

My readers learned that they could trust what I said.  And that’s the key to everything that follows.

Learning As You Go

Meanwhile I was a student of Blogging 101 (I dunno, is there a site by that name?  I have no idea…), and while posting on, I also devoured everything else it offers.  Gradually I became more comfortable here, and thus more confident in putting myself out there on my own site, delivering value without asking for anything in return.

Because that’s what the conventional wisdom says works.

Late yesterday I released my second ebook, which was a compilation of a series of blogs I’d done on story structure, with significant enhancement that includes new material.  It’s called Story Structure – Demystified, aiming at what has turned out to be my niche is this fairly crowded little corner of the internet.

Yeah, I’m the structure guy.  I get hate mail from pantsers, those who write by the seat of their pants with little regard to structure or dramatic principles or what I call story planning.  But that’s fine, as they often make my point for me when they brag about writing a dozen or so drafts of their stories before they feel close to getting it right.  As if that’s a good thing.

Here’s What Happened

The new ebook is virtually (and I mean that literally) flying out the door.  It’s a pre-release, typos and all, not even available yet on Clickbank.  I’ve offered a discount to my subscribers and visitors, who have surprised me with the enthusiasm of their response.

I’ve sold well over 100 copies already.  I’ve already made well over half of the entire revenue generated from the first ebook, and a full day hasn’t gone by.

It’s the math that’s amazing here.  With about 125 sales so far on 900 subscribers, or about 1200 folks counting other visitors today, that’s a conversion ratio of about 10 percent. I dunno, folks, is a 10 percent conversion pretty good?  I’m thinking it is.

Gets me to thinking about how and why this happened.  Not to mention what might happen going forward as my site grows.

And the Keyword is…

And that can be described in one word: value.  Deliver it, and they will come.  Keep delivering it, and they will stay.  Make your blog about them, not you (like I’m doing here), and they will tell others about it.

We read this sage advice all the time, here and elsewhere, but I thought it was valuable to put a stamp of validity on it.

Maybe I’m in the right game after all.  And maybe, with the teacher remaining the student as I go along, my waning career as a professional fiction writer will be resurrected in the process.  I have a new novel coming out in February, and with somewhere around 1500 subscribers to my site by then, that’s a pretty good head start, sales-wise.

I know my creative and entrepreneurial spirit has already been resurrected, and I have my blog to thank for it.  Because I can’t wait to get up tomorrow and see how many new orders are waiting for me.

Prior to my blog, I just didn’t want to get up at all.

Larry’s new ebook, ‘Story Structure – Demystified,’ is available on his site,, for a few more days, at a pre-launch discount price of only ten bucks.  You can read a review of it here.

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What Should You Write about for Your Blogging eBook?



I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

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Advertising Revenue: Yes or No?



Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.


Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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The Ultimate Checklist To Grow Your Blog in 2019



Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers


  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.


  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.


When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.




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