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Newsflash: This Stuff Really Works!



SS ebook cover

This is going to be a little different.  My posts usually are, frankly, but this one is personal.

I’d like to share the story of the last 24 hours of my life.  Which, for me at least, represents a discovery of the inherent potential of online marketing and the importance of listening to the wisdom of our blogging elders.

Which ain’t me, by the way.  Even though I’m here every week, waxing oh-so-confidently knowledgeable.  Fact is, I’ve only been blogging for a little over four months.  I still have to call a friend to explain how to change a widget in WordPress.

I’m here Because I’m a Writer

One who blogs.  Not a blogger who writes.  Sometimes that’s a big difference.

This makes me a bit of a neophyte on one the hand, and it gives me a leg up on the other.  If nothing else than from the fact that I can do for myself that which other bloggers often have to pay for – I can generate killer content.

I’m here at Kevin’s behest to talk about writing.  To tell you that using words such as “ain’t” is perfectly okay.  At least in the proper context.

Writing isn’t about what your grammar teacher once said or even what she might  think if she read your stuff now, it’s about what the reader gets.  And if my use of the word ain’t rubbed you the wrong way, hey, I’m cool with that.  You can’t hip a square, anyhow.

But I digress.  Here’s the backstory behind these past 24 hours.

The Little Site That Could

My blog is for fiction writers.  In four months I’ve gathered about 900 subscribers – I have no idea if this is good or just okay… I’m pretty sure it’s not bad – and have a few hundred other discreet visitors each day.

Brian Clark isn’t losing any sleep about me breathing down his neck.

A while ago I wrote and released a little ebook on writing tips, and it went over pretty well.  Generated about two grand in revenue over three months.  About what Brian Clark spends on lattes.

But I kept posting, and I kept hearing from readers that I was delivering something that they couldn’t find elsewhere.  That my posts were making a difference.  Pingbacks started showing up, and gradually my brand began to emerge.

My readers learned that they could trust what I said.  And that’s the key to everything that follows.

Learning As You Go

Meanwhile I was a student of Blogging 101 (I dunno, is there a site by that name?  I have no idea…), and while posting on, I also devoured everything else it offers.  Gradually I became more comfortable here, and thus more confident in putting myself out there on my own site, delivering value without asking for anything in return.

Because that’s what the conventional wisdom says works.

Late yesterday I released my second ebook, which was a compilation of a series of blogs I’d done on story structure, with significant enhancement that includes new material.  It’s called Story Structure – Demystified, aiming at what has turned out to be my niche is this fairly crowded little corner of the internet.

Yeah, I’m the structure guy.  I get hate mail from pantsers, those who write by the seat of their pants with little regard to structure or dramatic principles or what I call story planning.  But that’s fine, as they often make my point for me when they brag about writing a dozen or so drafts of their stories before they feel close to getting it right.  As if that’s a good thing.

Here’s What Happened

The new ebook is virtually (and I mean that literally) flying out the door.  It’s a pre-release, typos and all, not even available yet on Clickbank.  I’ve offered a discount to my subscribers and visitors, who have surprised me with the enthusiasm of their response.

I’ve sold well over 100 copies already.  I’ve already made well over half of the entire revenue generated from the first ebook, and a full day hasn’t gone by.

It’s the math that’s amazing here.  With about 125 sales so far on 900 subscribers, or about 1200 folks counting other visitors today, that’s a conversion ratio of about 10 percent. I dunno, folks, is a 10 percent conversion pretty good?  I’m thinking it is.

Gets me to thinking about how and why this happened.  Not to mention what might happen going forward as my site grows.

And the Keyword is…

And that can be described in one word: value.  Deliver it, and they will come.  Keep delivering it, and they will stay.  Make your blog about them, not you (like I’m doing here), and they will tell others about it.

We read this sage advice all the time, here and elsewhere, but I thought it was valuable to put a stamp of validity on it.

Maybe I’m in the right game after all.  And maybe, with the teacher remaining the student as I go along, my waning career as a professional fiction writer will be resurrected in the process.  I have a new novel coming out in February, and with somewhere around 1500 subscribers to my site by then, that’s a pretty good head start, sales-wise.

I know my creative and entrepreneurial spirit has already been resurrected, and I have my blog to thank for it.  Because I can’t wait to get up tomorrow and see how many new orders are waiting for me.

Prior to my blog, I just didn’t want to get up at all.

Larry’s new ebook, ‘Story Structure – Demystified,’ is available on his site,, for a few more days, at a pre-launch discount price of only ten bucks.  You can read a review of it here.

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Blogging Is Not What You Are Doing But What You Are Being




Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

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Why Does Blogging Seem Hard?




The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.


Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.


Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Do You Need to Respond to ALL Comments?




One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.


Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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