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Niche Keyword Research in 2022: What is It and How to Do It?

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Do you struggle to get organic traffic from search engines?

Consider doing niche keyword research to find the best keywords to target.

Then, you can keep from wasting time writing blog post after post with no results.

But you’ll want to do your keyword research right to make the most of your time and money.

Read on to learn more about niche keywords and how to find the best ones for your blog or business.

What Are Niche Keywords?

Niche keywords tend to be long-tail keywords, so they’re more specific.

Identifying niche keywords can help you find keywords with less competition.

That will make it easier for your articles to rank on the first page of search results.

Niche keyword research helps you uncover these more specific keywords and phrases.

You can compare which has the most traffic potential and the least competition.

Then, you’ll know which topics to blog about first.

Niche Keywords Examples

A basic keyword might be “organic dog food,” whereas a niche keyword would be “budget-friendly organic dog food in Mount Holly, NJ.”

The latter example is super specific, rather than the first, which is overly generalized and likely has steep competition.

If your niche is recipes, you might look at generalized keywords such as “30-minute dinner recipes” or “vegetarian lunch ideas.”

Niche keywords get even more specific.

Using the recipe example, you would target a niche keyword like “summertime vegetarian lunch ideas for picky eaters.”

These keywords can be as specific as you want.

The more specific, the less competition you’ll have, so you’ll have a better chance of getting your blog post to rank.

Why Do Niche Keyword Research for Your Business?

Doing niche keyword research can help you know what topics to spend time on.

Then, you can avoid writing dozens of articles that have no chance of ranking in search results.

After you research and apply it to your strategy, you may see some good results.

Soon, you may enjoy the following benefits from your niche keyword research.

1. More Sales

Using niche keywords can help you target people who want to buy what you have to sell.

It doesn’t matter if you sell your own products or services or use affiliate marketing.

You’ll have a higher chance of making a sale when you get traffic from the right people.

If you try and attract anyone to your site, your conversions will be much lower.

You may get the occasional sale from someone in your ideal audience.

However, you may get more views from people who’d never buy from you.

2. Qualified Traffic

Part of what can help you get more sales is getting qualified visitors.

These are visitors that already need what you have to offer.

If you target a general keyword, such as “dogs,” you could attract pet owners, pet supply store owners, and veterinarians.

However, a keyword like “organic dog food in Los Angeles” will most likely attract LA pet owners who want the healthiest food for their dogs.

You can apply this to almost any niche.

If you have trouble coming up with topics, put yourself in your audience’s shoes to consider what they’re most likely to search for in Google.

3. Untapped Opportunities

Niche keyword research can also help uncover keywords you never thought to use.

Some keywords get a decent monthly search volume.

However, the top results are forums, so it could be easy for you to outrank them with a blog post.

You can then start to get a good amount of traffic from that keyword.

You can get even more traffic if you can write articles using multiple keywords like this.

Then, you’ll be able to drive more visitors to your paid offers.

4. Avoid High Competition

As you research, you can avoid keywords with too much competition.

When you look at a keyword, look at the metrics for its competitiveness.

You may want to write about something else if the competition is high.

You could write about that topic, but the chances of your article ranking on the first page are slim.

In the beginning, you may also want to avoid keywords with medium competition.

Your site first needs to build authority with Google, so it’s best to stick with low-competition phrases.

How To Do Your Niche Keyword Research

To take advantage of the benefits of niche keyword research, you must learn what steps to take.

Then, you can repeat the process whenever you need new blog post ideas.

Consider the following when learning how to do niche keyword research.

That way, you can follow the same strategy when you want to repeat the process.

1. Define Your Niche

First, you need to determine your niche before researching keywords for it.

Try to be as specific as you can. It may seem like niching down will limit your options, but it can help you find more long tail keywords that your audience is searching for.

Consider what products or services you offer and who you want to sell to.

Think about the age range, location, and other demographics.

In some cases, you’ll be your own target customer.

If not, try to talk to some of your people to understand their pain points and problems.

Then, you can use those as ideas for your niche keyword research.

2. Use a Keyword Research Tool

When you research keywords, use a good tool.

You can find free and premium tools to help you find the best keyword ideas.

Some tools offer more data than others.

At the very least, you should know how many monthly searches a term gets and how competitive it is.

Try to stick to low-competition keywords with a decent search volume.

However, niche keywords are more specific and may not get as many searches, which is okay.

What Are Good Keyword Research Tools To Use?

Some of the best SEO tools for keyword research include Ahrefs, Semrush, and Moz Pro.

You can also use tools like Ubersuggest or Google Keyword Planner for free.

Google Trends is another free option, and you can use Google autocomplete for ideas.

However, you should use another tool to learn the search metrics for the terms you discover.

Be sure to consider your budget and how much data you want.

Then, you can select a tool that’s best for you.

3. Explore Forums

Keep your keyword research tool open and use another tab to browse forums.

Forums make great keyword research tools that are free to use.

You can figure out what questions or problems people have.

General forums, like Reddit and Quora, are good places to start.

Another option is to use Facebook groups for your niche.

Plug popular questions into your keyword research tool to help validate them.

Then, you can add those topics to your blog post list.

4. Check Your Messages

Check your email and social media DMs if you already have an audience.

Consider what questions people are asking you, specifically.

They’re asking you because they trust you.

There’s also a good chance other people have the same question.

This is an excellent opportunity to address it in a blog post.

Go to your keyword research tool to see how many monthly searches it gets.

Then, you can decide if it’s worth writing about on your blog.

5. Consider Local Keywords

Maybe you have a business and want to focus on your local audience.

You can incorporate your city or state into the keywords you use.

Selecting keywords, important for SEO and your overall website, can help you attract that specific audience in your area.

You can make almost any keyword local by adding a city or state.

That’s an easy way to make a somewhat general keyword more niche.

Frequently Asked Questions

Before you jump into niche keyword research, consider a few queries. That way, you’ll have more information to help you.

What does keyword depth mean?

Keyword depth, or keyword difficulty, refers to how competitive it is to rank for a specific keyword.

The competition varies based on the number of monthly searches, page content, and other factors.

How much does a keyword research tool cost?

Some keyword research tools don’t cost anything, and some don’t even require an account.

However, other keyword research tools can cost hundreds of dollars per month.

What are the 4 types of keywords intent?

The four types of keyword intent are commercial, informational, navigational, and transactional.

As the names suggest, you use these keywords for brand research, answering questions, finding a specific site, and buying something.

Find and Rank for Your Niche Keywords Today

Doing niche keyword research can help you uncover new, less competitive keywords.

That way, you can easily get your content to rank in search engines and attract your ideal audience.

Use a good keyword research tool to help validate your ideas.

If you need ideas, try forums and check your messages.

Do you still have questions about keyword research? Comment below!

Try niche keyword research to see how it can help your blog or business grow.

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