Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
How Did You Pick Your Blogging Niche?
Did you pick your blogging niche mainly to make money? Or do you blog mainly to follow your passion? Be straight with yourself. Being honest makes the difference between happiness and misery, and, the difference between success and failure.
10 years ago I chose my blogging niche mainly to make money. I had little interest enjoying the ride and helping people. I did have a wee bit fun, freeing driver, but that intent shifted fairly quickly. I figured it’d be easy to make money blogging because top pros showed it’d be easy. Pros I followed back then, at least.
But I quickly learned being a pro blogger was no joke.
I picked the wrong niche because profits mainly drove me. Big mistake.
In my eBook: How to Pick the Right Blogging Niche
I explain how to pick the proper niche for you. Most bloggers struggle because they do not pick a niche for themselves and for their enjoyment; these folks chase money, so the niche is for money, not self. Money never arrives fast because money arrives after you practice writing, improve your skills and build your network. Why do you keep blogging if you make no money and money is your prime driver? You don’t keep blogging. Or you fail terribly, until you blog your passion versus mainly blogging for profits.
Choose Passion Over Profits
Choose your blogging passion for your driver; make the work, the reward. Profits feel like extra, which needs to be the case because you will not make money for a while. Remember; you need to practice for a long time to develop the skills, content and connections to command money for your premium offerings. Nobody makes money right away because no new blogger has a complete blogging skill set. Perhaps you have industry knowledge but you have no clue how to create content and build connections. Practice, time and trust factor deeply into the blog monetizing equation.
Pick your niche based on what you love doing. Do you dislike covering your current niche? Trash the blog. Do yourself a favor. Avoid the nightmare of spending years struggling, doing something you do not enjoy doing. You may as well work a job. Quit blogging, get a 9-5 job offline and at least get a steady paycheck and some comfort, if you are going to be miserable.
How Did You Pick Your Niche?
Most bloggers lie to themselves on niche selection because most bloggers claim to follow their passion on some level but in the next breath, these bloggers struggle for years. Guess what? If you struggle for a long time, you are chasing profits, not following your passion. Passionate bloggers put in the time, practice writing, build meaningful connections and publish helpful content. Check all those marks for 6-12 hours daily and you will begin making some solid coin over years.
Do you genuinely love your niche? If not, trash it. Start quickly and intelligently from an abundant, generous, powerful energy. Blogging From Paradise took off fairly quickly because I trashed on old blog and my old niche and followed my passion. Nothing held me back. Nothing pulled me back. Nothing held me down like an anchor.
Trashing a losing venture and blogging money obsession beats holding onto a losing venture and wasting your blogging time for years. Nobody succeeds from a happy, abundant energy trying to squeeze cash out of a blog because you cannot get big bucks unless you render big time service. Bloggers who follow their fun and make profits feel like bonuses are the exact folks who render the greatest service online.
How to Turn Your Blog into a Profitable and Registered Company
Blogs are everywhere. Some of them are great and some of them are worthless. With more than a billion different websites and blogs on the internet today, you can see how it’s easy to get lost in the mix, while also understanding how quick and simple it can be to start a blog of your own.
However, there are a select few that will actually provide value to individuals on the internet and not only will they start generating a decent amount of traffic and search rankings, they could also start making a decent amount of money as well.
This is often through the use of affiliate marketing, Google Adsense, paid placements and sponsorships, or even writing content and eventually coming out with products and services of their own.
It doesn’t matter where or how your blog is making money, it just matters that it is. And in order for a blog to make money, it will soon likely need to be registered as a business.
With all of this in mind, let’s take a look at some of the most important things you will need to remember when turning your blog into a profitable company — both in the United States and around the world.
What Type of Blog Company Do You Want to Start?
When it comes time to start your business, there are many different things you will have to consider — such as what type of company you want to create. This will depend on a number of factors, such as how much money your blog is making, if you are the sole owner, and also if you have a team of founders and how you might need to pay other employees or break up shares of the company.
The most common titles to register a blog as a company are LLC, Corp and INC. When you get even more detailed, you will find that you can also register your company as a S Corp or C Corp — which individually file taxes differently based on how the company funds are managed.
With all of these different titles and company types in place, it can be quite confusing for anyone just starting out. To help with the decision process, be sure to run through the infographic below, which provides the many advantages and disadvantages to going with a Private Limited Company, a Sole Proprietorship, or an LLP.
Before making a decision on your own, it’s best to contact your attorney or legal counselor for final confirmation and advise. You may also want to consider starting your blog as a company in a different state than the one you currently live in.
Delaware is a popular state for companies to register in, due to their tax and company restrictions and benefits that other states don’t offer.
Best Places to Start a Business Outside of the United States
If you have the ability to run a website or blog from the comfort of your own home, you may want to consider moving to a better location. This could be somewhere you always wanted to live or visit, someone that is cheaper to live, or even another country that is more business friendly.
According to a recent survey and article from USANews, Thailand, India, China, Singapore, Malaysia, Mexico and Canada all ranked among the top seven locations to start a business in the world today. With so much attention on these countries and business in the world today, it’s no wonder that bloggers are eagerly making the jump from the United States to other countries — while also not having to change much about their sites or business model in the process.
However, just like there are different business and company entities that you need to choose from, you will also need to understand the different regulations for each of the countries listed above as well.
For example, if you want to start a company in Singapore, you would have to register the new company and also have at least one shareholder and a maximum of fifty shareholders within the company living in the same country.
Another scenario is if you wanted to form a company in Germany. Since it’s already part of the EU, you are going to have some big compliance and regulation issues that you need to abide by. For one, you would need to make sure you register the company within Germany, and also have an office, a bank account, and a local accountant within the same country as well.
Switzerland is another name that has always been popular with finances, banking and business as well. Bloggers that want to make the leap from any other location in the world and run their company from Switzerland, will need to make sure they fill out all of the necessary form, have the right specimen signatures, passport copies and relevant documents. As Switzerland is one of the most sought after locations to live and start a business, it also has one of the most complex business registration processes as well.
No matter where you want to run your blog business, it’s important to research the regulations of each country before making any sudden changes. The last thing you want is to make a big move and then have your business come to a halt and no longer have any incoming funds, or have the business be closed of seized by another country government.
Blogging is a Business that can Take You Anywhere!
As mentioned earlier, if you already have a successful blog or online business, then you likely already know and understand the advantages of being able to work from your home computer or laptop.
However, life is short and the amount of money you make is important as well.
If the idea of turning your blog into a legitimate business is in the cards, then you should definitely take the leap and go for it.
At the same time, if you aren’t happy with where you are living in the world either, be sure to explore your options for that as well.
5 Proven Methods to Get More Attention and Engagement on Your Blog
Whether you’re choosing to blog for business or pleasure, your number one priority should be to attract as many people to your page as possible. If you haven’t noticed much traffic on your blog lately, there are various things that you can do to help increase your readership.
Some of the most obvious ways to improve traffic and engagement on your site, is to have better content and a custom social media sharing strategy in place. These two components alone can result in thousands of new visitors to your site daily.
With that in mind, here are 5 ways to make your blog get real attention.
Establish Your Audience
If you don’t know who your target audience are, it can be difficult to know what sort of content to publish on your blog. Understandably, you will want as many people as possible to not only check out your page, but become loyal followers, so taking the time to understand your audience is important. The last thing you want is to spend hour after hour curating content for it to not be seen.
If you’re blogging for business, a great way to find out your target audience is by setting up your own Facebook business page. Make sure to link your blog on the page so customers know where to go for more information about your company.
In fact, Famoid recommends the following ten metrics and methods to be used when trying to grow and improve engagement through a Facebook Business Page.
- Use Multiple Forms of Media in Your Posts
- Don’t Over-Plug Your Product and Services
- Get People Involved
- Give People a Reason to Follow you
- Branding is Everything
- Thoroughly Fill Out the “About Us” Section
- Upload All of Your Videos and Photos to Your Page
- Make Sure It’s a Business Profile
- Be Responsive
- Be Consistently Active
Just like a blog, you need to make sure your social media profiles and fan pages are working for you, but also providing value to your audience. If not, users will quickly unfollow and unlike your content, while also being likely never to come back.
Post Relevant Content
Once you’ve identified your target demographic, the next step to take is to focus on what sort of content you’re posting. With so many blogs available on the internet, consumers can simply go elsewhere if they lose interest in your page, therefore, creating content that’s relevant, fresh, and eye-catching is key. Try and post images and videos on your page, rather than dominating the screen with large blocks of text. Many consumers don’t have the time or patience to sift through sentence after sentence, so you may want to consider using bullet points too.
At the end of the day, content is everything… but it’s the beginning and end all to everything. If you are creating content just for the sake of putting something out there, it’s not going to work. With more than a billion websites and blogs on the internet today, everyone needs to focus on creating the highest quality of content possible in order to not waste time and resources on just filling the internet with more clutter.
If you haven’t heard about SEO before, the chances are your blog isn’t gaining as much traffic as it could be. Search engine optimization is used to rank your blog higher in search engine results like Bing and Google. The higher your page is, the more chance you have of consumers checking out your blog. If you are a business that has multiple locations, you may want to consider using multi location SEO which can keep track of mentions of your company across the web, as well as on-page optimization.
This is especially true for local businesses or ad campaigns that are targeted to a select location or demographic audience. The better content and targeting you have in place, the more likely you can rank higher in the search results for localized terms or through social media with social sharing from locals.
Try Guest Posting
Helping other bloggers out with posts can be another great way to increase traffic to your page. Putting your knowledge and expertise to good use can not only help you build contacts through the blogging world, but it can also help draw readers in. We could all do with a helping hand, especially when starting out as a blogger, so posting links and recommendations to other bloggers can see your traffic increase.
Guest posting is still one of the best ways to get content placed on high-quality web sites and blogs, but it’s also getting quite saturated as well. For this method to work efficiently, you will need to build relationships with different websites and blogs across the internet, while also offering high-quality content in the process.
It goes without saying, if you aren’t motivated and consistent with your blog, you can’t expect consumers to stay interested. Blogging takes time and commitment, so if you aren’t passionate about your page, you won’t get very far. Major success rarely happens overnight, so being driven and staying focused with your blog is important.
Your first port of call should be to establish who your target demographic is. If you’re in business, posting content that’s relevant and informative is crucial, allowing customers to get more of an insight into what your company is all about. Using SEO to rank your page higher, staying consistent with your content, as well as trying out guest posting are just a few things you can do to make your blog get real attention.
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