I started blogging almost three years ago (February 2005). As a long-time freelancer, I receive a lot of questions from freelances who are just starting out, subscribers to my newsletter, freelancers who knew me when I had my editorial staffing agency in New York, etc.
Blogging made it easy to share information en masse and get immediate feedback. I recall those days fondly because I wrote with a pure sense of, “This is good to share.” Nothing more, nothing less.
So, why am I telling you all this? Well, it’s gotten more complicated. To explain, my blogging used to consist of answering a question a reader sent in to me, posting it to the blog and that’s it. Done.
Now, with all the blogging, social media and SEO techniques available to “drive traffic” to a site/blog, I feel caught up in the tidal wave sometime, like I’m being left behind by not participating.
Internet Marketing: Longing for the Days of “Old School” Banners
Sometimes I long for the days when social media didn’t exist and “internet marketing” consisted of tracking banner impressions.
Remember the phrase “banner impressions?” Does anybody use it anymore? Now, internet marketing consists of things like long-tail keyword, keyword density and seo content. It’s like learning a foreign language.
I remember when I was learning Spanish. Every time my husband or in-laws would say an unfamiliar word/phrase, I’d run to my little English-Spanish dictionary to look it up.
Before long, I was fluent, but man, it was a process. That’s exactly the way I feel trying to keep pace with what’s happening in the internet marketing world these days. As I’m an SEO content provider, I have to stay abreast of what’s going on.
Now, when I update my blog, I also do the following four things in quick succession.
4 Ways to Increase Traffic to Your Blog/Website
Add URL to Google: I got this tip from blogger Paula Mooney (PaulaMooney.blogspot.com) a few months ago. By manually adding the page to Google, it seems to get indexed faster. It’s definitely worked for me.
The link is here.
Digg: I have a Digg button my blog, so I add the page. Most of the time, it seems that I’m the only one who “Diggs” my content. Pun fully intended. That’s okay, social media is a long-term, traffic building technique.
StumbleUpon: I just recently started to stumble my posts. Yesterday, I read an interesting post on Problogger about SU being the most popular social bookmarking site. I like it better than Digg, which seems to be for a more tech-oriented crowd, but it took me forever to figure out how to get that Digg button on my blog the way it is.
And, being less than tech savvy, I don’t have the brain cells left over to go in and reconfigure things. So, for now, it stays. If I was a programmer though, I’d switch that sucker out in a minute to a SU button!
Propeller: A SEO firm owner planted this little bug in my ear a few months ago – posts on Propeller get indexed very fast by Google. I find it to be one of the more friendly social bookmarking sites.
I wish it had a few more features for posters, but I’ll take less over more any day when it comes to technology, so this is a favorite for me.
Other things I do in this “new internet marketing age” that I never used to do? Comment on other blogs and update my Squidoo lens.
Is it all worth it? Some days you’ll get a yes out of me; other days a not. In the long run, I’m thinking I’ll be glad.
However, it doesn’t mean I don’t long for simpler times. Simple posting, I think, is a thing of the past. Now that’s an old-school banner I’d love to have.