As an SEO writer, I work with clients from around the world – Canada, England, Australia, etc. One thing that stands out to me his how polite other cultures seem to be compared to Americans.
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Now, before Americans go getting their hackles up, remember, I’m American too and that everything I say here is strictly my own opinion/observation.
Getting More Work by Taking the Time to Be . . . Well . . . Nice
I recently read Tim Feriss’ book, The 4-Hour Workweek. Once thing he talks about in there is automating your work day to achieve maximum success. Usually, this means outsourcing.
He discusses in some detail outsourcing to places like India. Because of the time difference, he could outsource a task before he logs off at night, and have it sitting in his inbox the next morning because while he’s sleeping, Indians are awake and working.
So what does this have to do with “being nice?” Well, one of the gentlemen he cites in a case study in the book remarked on how special the virtual assistant (VA) he’d hired made him feel.
No task was too menial or great for her to handle – from sending an apologetic email to his wife for a mistake he’d made, to researching the contact information for executives at some targeted companies.
Everything was, “Yes, Mr. X,” and “Hope you’re having a pleasant morning, Mr. X.” While this may sound like butt-kissing, it didn’t feel like it. It just felt like someone taking a few seconds extra to just well . . . there’s no other way to say it – be nice. You’ll just have to read the book to see what I mean.
A company I do some SEO writing for in Canada uses VAs to send me their projects. I don’t know what country they’re from, but the emails are always so polite that they make me feel like my work is really appreciated and valued – like I’m really contributing something to the bottom line success of their business.
How to Write a Nice Email that Leads to More Money
A typical email goes like this:
Good morning Miss Yuwanda. Here is the next project from Michael. He would like it very much if you can have this completed by the 15th. If you should have any questions, I am here to assist you.
Tackle Team A
Tackle Team B
Tackle Team C
I hope you’re having a very good day.
What makes this email so special? What’s the big deal? In this particular case, three things stand out:
Example of a “Nice” Email
1. The Salutation: Eg, the “Miss” in front of my name. While this may seem like over-the-top formality, I think it’s a cultural thing. I remember when I took Tae Kwon Do, the instructor was addressed as “Master.” My teacher was Master Park.
As an African American, I’m not fond of calling anybody or anything master. But in this case, it was a sign of respect, not a sign of authority.
I think in America, we’ve lost the ability to show respect without somehow equating it with a weakness, a type of servitude. We’re more professional than respectful, which are two totally different things.
2. The Deadline: Notice how the deadline is given – almost as a request, instead of a direct order, ie, “He would like it very much if you can have this completed by the 15th.”
3. The Closing: She closes with a personal wish for my well being, ie, “I hope you’re having a very good day.”
How Niceness Translates into Dollars
This type of extra niceness is not very prevalent so when you encounter it, it stands out. It gives me a warm, fuzzy feeling, which translates into my work.
While I do my best for all of my clients, there’s a sense of joy that goes into this client’s projects, which is surely reflected in the work. The projects are turned around quicker and the writing is more creative.
This makes him look good to his clients, who give him more work, which he in turn outsources to me. A win-win for all.
How Much Nicer Can You Be?
I’ve even started to incorporate this type of niceness into my emails and you know what? Honestly, in the beginning, this felt a little too personal and forced. I think in America our Puritan backgrounds teach us to compartmentalize. Eg, business is business and you correspond one way; with friends you correspond another way, etc.
And I believe this holds true, to a certain extent. To explain a bit, when I was in college, I took an African Studies class. My professor talked about this idea of compartmentalization as being something that was foreign to Africans. She used the example of going to church on Sunday.
On Sunday, we sit in church and repent our sins, yet go to work on Monday and leave those teachings behind. Eg, if you wouldn’t steal your neighbor’s home out from under him because it’s morally wrong, then what makes it okay to steal a man’s company by way of a “hostile takeover?”
While this is overly simplistic, the sentiment she was trying to get across is the values you hold dear are with you seven days a week – and they hold true in all situations. There are no business values, social values or personal values. There are just – values.
So, I’ve started to relay some personal platitudes in my business correspondence. And you know what, it feels good. With that being said, to everyone who’s taken the time to read this post, a sincere thank you and I really hope you’re having an absolutely marvelous day.
Evadav Native Advertising Network With Push Notifications
It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.
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Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.
Push Notifications for the Win with Evadav
When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.
The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.
Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.
Be Seen and Get Paid with Evadav Placements
Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.
You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.
You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.
Creating a Native Ad
Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”
Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.
The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.
After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.
Creating a Popup Ad within Evadav
In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.
There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.
Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.
Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.
This Is Your Notification
As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.
If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!
How to Build a Marketing Funnel: Are You Doing It Right? Here’s how.
Digital marketing is one of the most used marketing tools. You cannot run a successful business in today’s age without it. There is a lot to consider when trying to market your products online. You will also need to know how to create a marketing funnel.
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If you don’t have a marketing funnel yet, then the best thing you can do for your business is to build one as fast as you can.
How to Create a Marketing Funnel
A marketing funnel is a framework that you can use to turn strangers to customers. The idea is to have a larger group of people attracted to your website than those who are already interested in it and are buying.
There are various ways to build a marketing tool for your business. If you do not know how to create a marketing funnel or you want a high-quality tool, you can work with websites like clicksfunnels review to help you build one.
The right marketing funnel should break down into the following:
This is the awareness stage. When building the right marketing funnel, this stage should be all about increasing your visibility and letting your targeted audience aware of your existence. This is your best chance to showcase your ranking. When a marketing funnel is built right in this stage it should include:
- SEO/SEM Campaigns
- Lead generation
The people in this stage are not yet quite ready to buy because they are getting to know more about you. You need to go all out to make sure that you have the best and quality Instagram pictures, YouTube videos, and good product descriptions.
This is the middle of the funnel or the consideration stage. Many people tend to overlook this stage, but ignoring this phase can cost you sales.
Here is where you build trust with your prospective customers and get them to show interest in what you are selling. The right funnel should be able to provide value that can build the relationship you have with them in the end.
The tip of the funnel is the last stage and also the decision stage. At this stage, you do not need to convince your customers about your products. They already trust you and are ready to buy from you.
Your job here is to wrap your products up like an irresistible gift to inspire them to take action and buy.
When Thinking of How to Create a Marketing Funnel, Make Sure to Take Your Time
Building a funnel is a process. Don’t make the mistake of trying to rush through it or you might end up missing the right tips. Know your objectives and how to know how to create a marketing funnel using the right SEO practices. This is not a project that you can do overnight because it is what your company will rely on to grow.
If you want to improve your efficiency and effectiveness, you need to pay special attention to each of the stages of your marketing funnel.
For more tips on how to develop your business website and successful blogging strategies, continue checking out our page.
Tips To Start A Passive Income Business From Home
Passive income refers to revenue that is earned without having to maintain or monitor your work regularly. Although this might sound like music to your ears, you still have to commit a lot of effort upfront to make it work. There are multiple ways that allow you to earn passive income. These include the following:
- Investing in the stock market
- Selling ebooks
- Creating online courses
- Selling products with longevity
- Starting a blog
- Creating applications
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When done properly, passive income can increase your earnings for the long-run. Thus, if you’re looking to gain a passive income stream, below are tips that will help you get started:
- Cater To The Needs Of Your Consumer
A product is of no value if it doesn’t cater to the needs of the consumer. You can have the most intricate product of all, but if it doesn’t solve a problem or need, no one’s going to buy it. When you start building your passive income stream, you have a relatively smaller consumer base. Thus, you can create a personalized approach, allowing you to grow a consumer base that’s connected to your business brand.
So, how do you cater to your target market’s needs? Find out a lot of information about them, then use that research to create a product that’s tailored to their needs. Create ideal customer profiles whom you think would benefit a lot from your product.
If you already have existing customers, you can use the information you’ve obtained from them to create personas. You can even conduct a survey to know more about them. Another thing you can do is to check out the consumer base of similar businesses. Make sure that your buyer personas or customer profiles include essential information such as demographics, location, interests, needs, goals, and shopping behaviors, among others.
- Be Patient, But Also Be Persistent
A lot of people assume passive income streams don’t require a lot of effort. However, if you want to become successful at building one, you have to put in your time and energy. Once you begin your journey, don’t expect to pull in a massive amount of revenue immediately.
It takes either money or time at the start to create something valuable that people would want to buy. By being both patient and persistent, you’ll be able to create products that people will love since you’ve put your soul into what you’ve created.
There’s no such thing as an overnight success. That’s why you have to keep grinding until you reach a point where the passive income works in your favor. This type of income stream can be a great way to keep cash flowing while you’re sleeping. However, it is important to note that it still necessitates time, work, and even money upfront.
- Rewire Your Thought Processes From Active Income To Passive Income
Our parents, the education system, and the entire culture are based upon the thought of active income. People are used to the thought that you have to work to earn money. When you need a higher amount of income, people tell you to get a side job. They don’t tell you that you should build your own business.
That’s why you have to rewire your brain. For instance, are you an expert at playing drums? Don’t think about teaching lessons from the comfort of your own home. That’s actually an active income stream.
Instead, think about creating online courses on how to play drums. Or you can create a YouTube channel that gets revenue from ads. That’s how passive income works. You do the work upfront, and you get paid many times over.
- Be Realistic When It Comes To Your Goals
You won’t develop a sustainable income from just working on your passive income stream for a few weeks. It doesn’t work that way. It would certainly be nice if it does. But still, you have to put in a lot of effort.
When you’re just starting with your first passive income stream, you need to set goals, and realistic ones at that. For instance, you can try to achieve $100 a month worth of earnings. Start from there and work your way up. Don’t worry; this will be a fulfilling journey. Don’t compare it to a sprint.
- Spend Your Money Responsibly
The saying “You need to spend money to make money” holds some truth. For instance, if you want to invest in the stock market or peer-to-peer lending groups, then money will be required upfront.
However, with advanced technology nowadays, you can start with little to no capital. An ebook that is poorly written or a dropshipping business with no strategy won’t give you a successful passive income stream. However, looking for smart ways to spend your money can help you on your journey.
Think big but start small. Have a plan for every expense you have to shell out. For instance, once you spend money, think about the return it will give you. Think of ways that can help you realize if your passive income business actually became successful or not. In the long run, you should eliminate expenses that aren’t necessary. You’re in the passive income business to make money, not lose it.
- Give Yourself An Ample Amount Of Time
When it comes to business, not every idea works out. However, it takes a while to know whether it’s high time to quit or to continue. Maybe you have created an excellent product to sell on Amazon, but you have little to no sales.
It might be due to various reasons. For instance, you probably haven’t learned search engine optimization (SEO) on Amazon. Or you’ve never learned marketing. It could also be possible that no one really needs your product.
Whatever the reason may be, it will take quite a bit of time for you to pull something off. Determine how long you’re actually willing to try a business venture before you think it’s going to be successful or not.
Starting a passive income stream is a great way to pull in cash while you sleep. However, it still requires time and effort upfront. Before you opt for a new business venture that might rake in money while you’re on vacation, think about the tips above. This way, you’re on the right track to developing a viable source of passive income.
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