Blogging is generally used to communicate with your target audience and share your thoughts and ideas with them. However, due to the ever-changing landscape of digital marketing, people are now using their blogging for more than just writing.
Nowadays, they can sell their digital products and services for the consumption of their audience.
If you are a blogger and wish to use your platform to upsell your products and services, then you need to follow a certain path to ensure that you can seamlessly make your transition from being a blogger to a seller.
Does your audience trust you?
The transformation of a blog from just a thought platform to an all-encompassing online space to transact with your customers follows a logical flow. Bloggers can establish authority in their niche through the posts they publish. If they are attracting a readership with their blogs, it means that they have built a trustworthy reputation.
Once bloggers have reached this level of reputation in their market, it will be easier for them to convince readers to perform their desired action, which includes buying from them!
Do you have anything to sell?
Online selling is traditionally reserved for eCommerce sites selling physical products. However, it is possible for bloggers to break the mold, especially one you have your target audience in the palm of your hand. A perfect example of how to set up an online store, can be seen at airsoftdeals.co.uk, as the site isn’t just extremely specific on what they sell, it’s also niche-focused and makes it quite easy for anyone looking to buy airsoft products through the site. You can see a screenshot below of what we mean.
As a blogger, your word is your currency. Everything you write and publish is of value to your readers. They frequent your blog to read the latest post you published so they can pick your brain and learn as much from your words as they can.
Therefore, you need to leverage your influence into profit!
Since you don’t have a physical product to sell, you can turn your words into products themselves. Below are ways that you can do them so you can sell them on your blog.
You can write a topic that your audience wants to learn from you and turn it into an e-book file, preferably a .pdf file. You need to go in-depth about the topic and deliver value as you always do with your blog posts. However, since you plan on selling these to people, you must go the extra mile and make it worth every penny they spent for your ebook.
Darren Rowse has made a living blogging for his audience, but he has used the authority he has accumulated throughout the years by monetizing his knowledge into e-books as seen on this page on his blog.
When people buy your e-course, they need to login to your blog to unlock the content. The course is ideally divided into chapters, with each chapter ending with a quiz to test your students and see if they learned anything they need to know from the module.
Take a cue from Videofruit’s Bryan Harris when he set up the Rapid List Building Course. One of the things he’s superb at is helping people increase their email subscribers using different tactics, and the e-course reveals some of the tricks he’s using for his clients that members can replicate on their own.
Create a section on your blog where your audience can sign up and subscribe to activate premium and exclusive content. Similar to e-courses, you need to segment the content into different modules so people can go at their pace.
Aside from the content, you can build a vibrant community where members can share ideas of their own and spark civil discussion about your niche in general. You can use this section to impose your authority and knowledge in your market further to inspire members to do better on your course.
Setting up an e-course is much more technical compared to others. However, it is arguably more useful and profitable since you can bill your students every month. An excellent example of an e-course is Leah Kalamakis’ Freelance to Freedom Project.
To see an excellent e-course for free, you can sign up to Nifty Blogging and see how Dominique Jackson develops the content geared towards newbie bloggers.
How will you sell your product?
There are two aspects of selling your product from your blog: the platform you will use and promoting it.
There are many platforms to choose from when selling your ebooks. If you want a straightforward, no-frills approach to selling your digital content, you can use Gumroad, which allows you to create a landing page from a different site where your audience can make their transaction. The site will take a fraction of every successful sale, but it’s just a dead-simple tool that requires little setup.
However, if you want a more comprehensive tool that allows more functionality and customization to your blog’s online store, you may use Shopify as your platform of choice. You can sell directly from your blog, provide multiple payment options, and present your e-book in a professional manner. Shopify works even better if you’re planning on developing more e-books in the pipeline so you can create a dedicated page on your blog similar to Darren Rowse’s.
For creating courses and membership sites, you must use a premium tool that will let you manage your content and the members who will subscribe to your program. There are lots of programs to choose from, although you are sure to hold an edge if you run your blog on WordPress due to the wealth of resources available. If you like how Nifty Blogging presents its content, then you can give Teachable a try.
As you develop a trustworthy reputation in your field, you need to find a way to turn your influence into cold, hard cash. Since you already have your readers eating at the palm of your hands, you can provide them more value by offering them premium content at a price.
Setting up an online shop is ultimately beneficial to both parties. On the one hand, the products and courses you will sell will help you earn money on the side, if not turn it into a living. On the other, your audience will benefit greatly from the secrets you will share your exclusive content. It’s a win-win situation, which makes setting up an online store for your blog more sense!
Cheapies Never Go Far in Blogging
Someone wrote me a few moments ago. I quoted my sponsored post price. He replied asking for my best price. I told him all prices are final. Literally, I told him kindly but clearly to take it or leave it. He replied, asking me to accept his offer for $10, which is absurdly lower than my $11 sponsored post rate. I am joking; just seeing if you pay attention LOL 🙂 Anyway, his $10 offer is MUCH lower than my sponsored post fixed price. PLUS I already told him twice my fixed price, and to take the price or to leave the price. I *also* mentioned how all prices are final. Of course, I immediately labeled his email “spam” so all future emails, barterings and silly cheap-ness flow directly to my spam folder. I will never see him or his emails again. Nothing personal. But I have no time or energy for cheapies because if you are so filled with the fear of poverty that you completely ignore my emails, I cannot respect you as a blogging business partner.
This is why cheapies never go far in blogging. Imagine this lost blogging soul. He ignores my emails to ask for a ridiculous price on a sponsored post. I label his email “spam”. After 10 or 20 more pro bloggers label his email as “spam”, every single email he sends to bloggers winds up in the blogger’s spam folder. Almost all bloggers never check their spam. Most delete all spam emails without checking the emails. Imagine sending 500 emails to spam folders daily? That marks 499 to 500 emails no blogger will ever see, only to be deleted immediately.
Pay Up to Play Up
Moving up in blogging circles requires you to invest more money into your blog. From paying for your domain and hosting, to paying for your theme, to paying for your blogging education, to investing in sponsored posts advertising your business, the bigger money and greater traffic awaits in higher blogging circles, where money flows freely. Prospering people who buy your products and services without hesitating meet you through friends in higher blogging circles. Same thing happens offline. Jeff Bezos does not do business with someone who cannot afford my $7 eBooks. He does business with serious entrepreneurs who freely invest money in mutually beneficial ventures. Life works that way. Birds of a blogging feather flock together. Imagine if the $10 sponsored post cheapie paid my full price instead? I place the post, his business gets greater exposure in front of prospering eyes and he nets more sales and profits. He makes $100, or $1000 or more, earning more money to boost his sponsored post budget and to move him out of poverty. But the mental illness of poverty prevents him from seeing beyond “I HAVE NO MONEY! I NEED TO ***ONLY*** PAY $10 FOR EVERY SPONSORED POST I PLACE!!!”
He may place a few $10 sponsored post on terrible quality blogs with broke readerships. Truthfully, he should just donate the $10 to bloggers who place his sponsored post for $10 because said bloggers have either 5 daily readers or readers who cannot afford to spend $1, let alone, $100 or $1,000…or perhaps, both. Yikes. Pay up. Play up.
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How Much Confidence Do You REALLY Have in Your Blog?
Watch this video I recorded in Brooklyn Heights today:
Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.
I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.
The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.
One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
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