Blogging is generally used to communicate with your target audience and share your thoughts and ideas with them. However, due to the ever-changing landscape of digital marketing, people are now using their blogging for more than just writing.
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Nowadays, they can sell their digital products and services for the consumption of their audience.
If you are a blogger and wish to use your platform to upsell your products and services, then you need to follow a certain path to ensure that you can seamlessly make your transition from being a blogger to a seller.
Does your audience trust you?
The transformation of a blog from just a thought platform to an all-encompassing online space to transact with your customers follows a logical flow. Bloggers can establish authority in their niche through the posts they publish. If they are attracting a readership with their blogs, it means that they have built a trustworthy reputation.
Once bloggers have reached this level of reputation in their market, it will be easier for them to convince readers to perform their desired action, which includes buying from them!
Do you have anything to sell?
Online selling is traditionally reserved for eCommerce sites selling physical products. However, it is possible for bloggers to break the mold, especially one you have your target audience in the palm of your hand. A perfect example of how to set up an online store, can be seen at airsoftdeals.co.uk, as the site isn’t just extremely specific on what they sell, it’s also niche-focused and makes it quite easy for anyone looking to buy airsoft products through the site. You can see a screenshot below of what we mean.
As a blogger, your word is your currency. Everything you write and publish is of value to your readers. They frequent your blog to read the latest post you published so they can pick your brain and learn as much from your words as they can.
Therefore, you need to leverage your influence into profit!
Since you don’t have a physical product to sell, you can turn your words into products themselves. Below are ways that you can do them so you can sell them on your blog.
You can write a topic that your audience wants to learn from you and turn it into an e-book file, preferably a .pdf file. You need to go in-depth about the topic and deliver value as you always do with your blog posts. However, since you plan on selling these to people, you must go the extra mile and make it worth every penny they spent for your ebook.
Darren Rowse has made a living blogging for his audience, but he has used the authority he has accumulated throughout the years by monetizing his knowledge into e-books as seen on this page on his blog.
When people buy your e-course, they need to login to your blog to unlock the content. The course is ideally divided into chapters, with each chapter ending with a quiz to test your students and see if they learned anything they need to know from the module.
Take a cue from Videofruit’s Bryan Harris when he set up the Rapid List Building Course. One of the things he’s superb at is helping people increase their email subscribers using different tactics, and the e-course reveals some of the tricks he’s using for his clients that members can replicate on their own.
Create a section on your blog where your audience can sign up and subscribe to activate premium and exclusive content. Similar to e-courses, you need to segment the content into different modules so people can go at their pace.
Aside from the content, you can build a vibrant community where members can share ideas of their own and spark civil discussion about your niche in general. You can use this section to impose your authority and knowledge in your market further to inspire members to do better on your course.
Setting up an e-course is much more technical compared to others. However, it is arguably more useful and profitable since you can bill your students every month. An excellent example of an e-course is Leah Kalamakis’ Freelance to Freedom Project.
To see an excellent e-course for free, you can sign up to Nifty Blogging and see how Dominique Jackson develops the content geared towards newbie bloggers.
How will you sell your product?
There are two aspects of selling your product from your blog: the platform you will use and promoting it.
There are many platforms to choose from when selling your ebooks. If you want a straightforward, no-frills approach to selling your digital content, you can use Gumroad, which allows you to create a landing page from a different site where your audience can make their transaction. The site will take a fraction of every successful sale, but it’s just a dead-simple tool that requires little setup.
However, if you want a more comprehensive tool that allows more functionality and customization to your blog’s online store, you may use Shopify as your platform of choice. You can sell directly from your blog, provide multiple payment options, and present your e-book in a professional manner. Shopify works even better if you’re planning on developing more e-books in the pipeline so you can create a dedicated page on your blog similar to Darren Rowse’s.
For creating courses and membership sites, you must use a premium tool that will let you manage your content and the members who will subscribe to your program. There are lots of programs to choose from, although you are sure to hold an edge if you run your blog on WordPress due to the wealth of resources available. If you like how Nifty Blogging presents its content, then you can give Teachable a try.
As you develop a trustworthy reputation in your field, you need to find a way to turn your influence into cold, hard cash. Since you already have your readers eating at the palm of your hands, you can provide them more value by offering them premium content at a price.
Setting up an online shop is ultimately beneficial to both parties. On the one hand, the products and courses you will sell will help you earn money on the side, if not turn it into a living. On the other, your audience will benefit greatly from the secrets you will share your exclusive content. It’s a win-win situation, which makes setting up an online store for your blog more sense!
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
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