Whether you know it or not, WordPress is Google friendly.
That means, if you are using WordPress to run your sites, you are backed up with so many in-build Google friendly features.
But that doesn’t mean your site will get a ton of traffic from search engines like Google.
You MUST optimize your blog posts for SEO in order to bring more visitors from Google. Otherwise even if you are using Google friendly blogging platforms like WordPress or something else, it won’t help you much.
If you are wondering how to properly optimize your site for SEO, this detailed post is for you where you will discover 6 killer tips to boost your search traffic.
How to optimize your content for massive search traffic
#1. Firstly, understand how search engines work
First things first. You need to really understand how Google works. Only then you can easily understand various strategies you can use to please their crawlers to drive more search engine traffic to your sites.
Search engines usually uses crawlers to search all over the web. Here’s where you need to understand the importance of having a sitemap for your sites.
A sitemap is essential for every blog as it helps search crawlers to easily find and crawl your entire site. If you don’t have a sitemap, it’s extremely difficult for crawlers to find your content.
Then, how to create a sitemap within a minute?
Fortunately for WordPress users, there’s a free plugin called Google XML sitemaps is available. Download, activate it and submit your sitemap to Google webmaster tools and everything else will taken care by Google search crawlers.
There are basically 3 things that almost every search engine uses.
- Showing results
You can easily do the first 2 things by using an XML sitemap and submitting on webmaster tools on Google, Yahoo! and Bing. Once you get those two things done correctly, you can work on your website SEO to get better results on search engines like Google.
#2. Put yourself in the shoes of your searchers
If you want to bring more traffic from Google, you need to start thinking about what they might type on Google to find your sites.
That means, you need to put yourself in their shoes to better understand about their wants and needs. This is why knowing your target audience is extremely important.
Also focus on creating a mobile-centric search strategy. Did you know that mobile makes up to 90% of all the searches?
Yes, people are using smartphones these days to find information online. So optimizing for mobile searches can give you instant results.
If you are wondering about how to find what your target audience might type on Google, you should have a look at the below image.
Did you see that? Even before you type few specific keywords, Google instant search gives you automatic searches that are popular. Those are the keywords most people in your industry are searching on Google.
Now, you know what kind of keywords you can use in your content to drive more traffic from Google using the “searchers strategy”.
#3. Keyword research is everything
Want more search traffic? I’ve a simple for you. Do keyword research.
It doesn’t matter what strategies you are using to bring more search traffic but if you are not doing keyword research before creating any content, you are simply not going to get any traffic from Google. It’s as simple as that.
It all usually starts with the keyword research.
Finding and using the RIGHT keywords can bring you a ton of traffic and sales from search engines. But still most people (especially beginners) don’t do keyword research at all.
If you are also doing the same mistake, stop doing it right now and start spending your time on creating a list of highly potential yet low competitive keywords that are relevant to your blog topics.
One of the easiest things you can do to increase your search traffic is to use a SEO tool something like SEMrush or Long Tail Pro. These tools can really come in handy in finding great keywords in less time.
Although they are paid tools but they are worth every single penny. And don’t forget to remember one thing: if you are serious about making money blogging, you need to invest money. Don’t expect everything for free.
That being said, here are few rocking tips for you that can help you do keyword research with ease.
- Find keywords that have 4 or more words in it. These are generally called as long tail keywords and they are easier to rank for. For instance, “how to increase search traffic” is a 5 word long tail keyword. Use tools like SEMrush, Keyword Planner, Long Tail Pro etc to find such long tail keywords.
- Make sure to find those keywords with low monthly search volume. As a rule of thumb, pick those keywords with the average monthly search volume between 500 to 1500 (monthly searches) so you can easily get better rankings for those keywords even if you have a new website or blog.
- Find out what keywords your competitors are using to increase their search engine traffic. Again, tools like SEMrush comes into handy. Competitor’s keyword analysis can alone help you quickly boost your traffic and sales.
- NEVER use a keyword that has too much monthly search volume. Because you need to spend a lot of time and efforts into building links and making it rank for the top 10 search results.
#4. Focus on your on page SEO
Google always gives top search results to those pages which are perfectly optimized both for humans and search engines.
That’s why on page SEO optimization is very important when it comes to bringing more visitors from search engines. Did you know that over 20% of your search traffic depends on your on page SEO?
That means, if you do just on page SEO right, you can easily improve your search traffic by over 20%.
In simple words, on page SEO is all about what you do on your web pages to influence search rankings. The following are the few things that are included in on page optimization. Make sure to use your primary keywords in the following places to improve your rankings.
- Your headline
- Sub headlines
- Meta description
- Image alt tags
- Internal links
- Your body of the text
- Website speed
All the above factors help you bring more traffic from on page SEO. Here’s a nice image that shows you all the factors involved in it.
So make sure to do on page SEO right (by using your primary keywords in the above shown places) if you want to get better search results.
#5. Attract links to your content
The fastest way to increasing your search engine traffic is this: get a ton of quality links.
Seriously, if your blog attracts a lot of links from other sites, Google thinks your content is authoritative and gives you rewarding results in their search results.
This is the #1 reason why top sites usually get more search traffic when compared to a new blog. Google don’t trust new blogs but it trusts those sites with lots of backlinks.
But that doesn’t mean you should keep on building links through paid or free methods. Make sure all your links have a nice combination of both dofollow and nofollow links. That’s when Google think you’re building links naturally and it starts giving you better results.
Here’s how you can attract more links to your content.
- Write authoritative content. When an expert in your industry reads your content, he should share it without thinking twice. That’s called link-worthy content. That’s how you attract natural backlinks to your sites.
- Start linking out to other bloggers and do it often. Whenever you link to someone else, make sure to email them. Keep on doing it until they start linking back to your stuff. By using this method, you are also building strong relationships with others which is crucial for your online success.
- Don’t follow shortcuts. They will never help you achieve better results in the long run. Don’t buy links. Don’t build links too fast. If Google smells that you are doing link building fast, it may penalize your site from search results without giving you a notice.
#6. Improve your social signals
Did you know that Google start taking your social shares into consideration? Yes, it’s true.
Google wants to show the search results according to the user engagement. That means that more social shares (Facebook likes, tweets etc) that your blog posts get the better search rankings they will get.
Social media sites like Twitter, Facebook, Google+ are the NEW rage now. They can quickly help you bring more visitors. They can help you building engagement, find raving fans and improve your personal brand to grow your traffic and sales.
Then, how to boost your social signals to improve your SEO to bring massive Google traffic?
- Build social media profiles across all the platforms like Facebook, Twitter, Google+, Pinterest etc by using your blog’s name. Tell everyone you know about liking it and spreading the word.
- Use a social sharing plugin like Flares or Digg Digg. They can help you quickly start showing social media sharing buttons on your posts so your readers can share your content with the click of a button.
- While creating content, make sure to use call to actions like “Like this post? Share it with your friends” etc. That way if your audience find your content interesting, they will definitely share your stuff.
- Mention influencers within your content. Email them after publishing your posts and ask them to share your content with their network.
Bonus tip: Invest in long form of content
Write articles with more than 1500 to 2000 words. Do you know why? Long and detailed articles usually ranks well in Google search results.
Here’s the proof.
BTW, I’m publishing long form of content on my own blog from last 2 years and my tripled my search engine traffic and sales. So if you are looking for just one tip to boost your search traffic, it is to create detailed content.
Final thoughts about optimizing your blog posts for SEO
Bringing more traffic from Google is not hard when you properly optimize your blog posts for SEO. Majority of the bloggers struggle to grow their search traffic because they don’t do essential things like keyword research, competitor analysis, link building etc.
So all the points mentioned above in this guide is to help you achieve better search results. Make sure to implement them while writing your future blog posts. Also make sure to focus on giving better experience to your target audience.
So what do you think about optimizing your content for SEO? Do you have any more tips? Please share them in the comments below.
How to Create More Clickable Google Search Snippets
Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.
With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.
How to get more people click your search listing in SERPs? Here are three really effective ways:
1. Monitor Your Click-Through
The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.
Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.
To monitor your click-through from organic search:
- Register an account at Finteza
- Add their tracking code to your site and give it some time to accumulate some data
- Click “Sources” and there choose “Search”
- Go to “Pages” to see how your top landing pages are performing in search:
This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.
Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:
2. Use Semantic Analysis
Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.
Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.
All of those concepts relate to hiking in some way or another.
Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.
When it comes to search optimization, semantic SEO helps:
- Create more indepth and richer content that meets Google’s expectations
- Optimize for intent (what’s the end goal behind each search)
- Give Google enough context for them to create a more clickable search snippet for your listing.
Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.
Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:
[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]
Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.
3. Optimize for Rich Snippets
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.
“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:
Here are the supported types of rich snippets:
If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.
There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).
These include: Official social media accounts, logo, and the corporate contact:
Movies and Books
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:
HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.
One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!
Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.
The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!
Do you have a tip for optimizing search snippets? Let us know in the comments!
Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service
According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.
When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.
All you need is search engine optimization or SEO!
Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!
Let’s get optimizing.
1. Topics & Keywords
An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.
To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.
Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.
This strategy can help boost your SEO plan and attract people to your Managed IT Services.
That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.
2. On-Site SEO
Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.
Then, there are a number of areas that require review to ensure these SEO solutions work.
Once you’ve studied your target audience to determine your keywords, you also need:
- Descriptive URLs
- Keyword-optimized page titles
- Compelling meta descriptions
- Content optimization (includes keyword placement in headers, body text, etc.)
- Good user experience
- Structured data markup
- Effective call-to-action language
As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.
3. Off-Site SEO
An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.
To start, make sure your listings are updated with the correct content information.
This includes your Google My Business listing as well.
4. Technical SEO
Technical SEO ensures search engines can find your content. These areas include:
- Website speed
Technical SEO solutions are essential for success. Otherwise, how will customers find your website?
According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.
Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.
This content should also add value to your business.
Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.
That way, your SEO content shows visitors you’re a valuable resource.
Bring It in: 5 Must-Have SEO Solutions
With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!
That way, your company grows, one SEO strategy at a time.
Check out our latest posts for more effective tips and tricks!
SEO 101: The Essential SEO FAQ for Bloggers
I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.
With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:
What is SEO?
Simply put, SEO is about making a website easy for search engines to discover, go through and understand.
- creating content (based on search engine users’ needs),
- making your content “link-worthy” (i.e. attract backlinks),
- using HTML and structured data to make content easier to understand for the machine, etc.
SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.
Do Bloggers Need to Know SEO?
SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).
No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask
This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)
How Has SEO changed over the years?
SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.
The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains
If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.
Can SEO Be Handled “At Home”?
WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.
Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?
What is The Most Important SEO Element?
Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.
Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.
Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.
Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.
While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.
You can read my own Text Optimizer case study here.
What Are the Most Dangerous SEO Myths?
- Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
- On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
- SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again
The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.
What’s the Best SEO Advice You’ve Received?
There’s a real human being behind each query.
Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).
This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)
On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.
Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.
On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.
Where Does a Blogger Start with SEO?
As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.
Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:
As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!
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