There is a point when your blog is going to grow beyond your ability to manage everything yourself. This is going to be one of the most exciting parts of your blogging career. It is also going to be one of the points when you need to make some difficult decisions, such as which contractors to hire and how to manage them. You can find some decent freelancers on Upwork or Fiverr, but you need to be realistic about the quality of the work and the number of resources you will need.
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You have built a successful blog by following a proven methodology. You have developed considerable expertise and it has paid off. Unfortunately, freelancers on Upwork or Fiverr might not have the skill sets to match your expectations. You need to choose employees carefully. You need to train them well, oversee their work and be mindful of their limitations.
If you hire the wrong person or fail to monitor them properly, then you could tarnish your blog. All of your hard work getting to this point could be wasted with the wrong freelancer.
Here are some common mistakes that bloggers make when outsourcing projects on these platforms.
Neglecting to look at previous feedback from other clients
When you first post a gig on Upwork, you will probably receive at least half a dozen applications within the first hour. How do you determine which applicant is the best?
Many clients will only look at two things:
- The hourly rate of the freelancer
- Their average rating
Surprisingly few clients will look at the feedback other employers have left. This is a huge mistake for several reasons.
For one thing, the freelancers average rating is barely a good indication of the quality of their work. These ratings are very subjective. Employers also have a tendency to conflate these ratings, unless they are extremely unhappy with the freelancer.
One blogger that hired someone on Upwork made a surprising observation while reviewing their profile. They saw that almost all of the previous clients gave four or five stars to them. The average rating was 4.5. However, the feedback that they left was not nearly as positive.
One previous client said that the freelancer had branded themselves as an expert, which is what the client was asking for. However, the client said that they were disappointed and felt the freelancer was only average at their job. They said the freelancer was able to handle some more basic responsibilities, but not more advanced projects. Despite the somewhat harsh feedback, the client still gave the freelancer a perfect five-star rating.
Good freelancers learn from their mistakes and grow from them, but some will repeat the same mistakes frequently — such as not taking negative feedback lightly. This is something that could quickly damage your account and reputation, so it’s important to follow up and try to get the most out of each review and paying customer.
Another reason that you need to look at the feedback is to see what types of projects they have actually worked on in the past. Keep in mind that many freelancers on Fiverr and Upwork offer a broad range of services. The same freelancer could offer blogging, Pinterest marketing, translation and back-end programming.
You might find that 90% of the projects they have worked on were unrelated to the project that you need them for. The fact that they have earned an excellent rating with previous clients could be totally irrelevant to you. That simply means they are very good at a task that you don’t intend to hire them for.
When you look at feedback from other clients, you can let these freelancers better. You will know whether or not they have experience working on a project similar to what you need.
Neglecting to look at the job success score
Nothing is more frustrating than onboarding a freelancer, training them, paying them to do part of a project, only to have them fail to finish it. There are a lot of reasons that this can happen. Some freelancers simply are not very self-motivated. They may have chosen to freelance on Fiverr or Upwork because they don’t have the work ethic to run a more intensive business or handle the responsibilities of a regular job. They might also have a tendency to take on more clients than they can handle. They could also have a problem following directions, so they have to drop clients out of frustration or the clients terminate the agreement.
Fortunately, Upwork tracks the job success score for every freelancer in their network. If a client regularly fails to complete jobs, you will obviously not want to hire them.
It is a good idea to look for freelancers that have a job success score of at least 75% to 80%. This indicates that they are better at servicing their clients and follow through with their commitments then people with a lower score.
Expecting that the freelancer will be able to make the same high-level executive decisions as you
As a blogger, you need to be highly independent and self-motivated. You understand the importance of taking initiative and making crucial decisions.
You might not be able to count on a freelancer from Upwork to do the same. One blogger discovered this when they used this platform to find someone to help with his Pinterest strategy. They initially instructed the freelancer to make their own decisions about which images to use for each pin. This created a lot of confusion and lead to a number of back-and-forth questions between the blogger and the freelancer.
The blogger realized that they needed to provide a lot more structure to make the relationship successful. They created a spreadsheet and clarified which images to use with every pen. The assignment of each image was completely arbitrary, so the blogger was able to randomly assign them quickly. As simple of a change as this was, it provided clearer direction to the freelancer, so they were able to get the job done with fewer frustrations.
You are an entrepreneur. You are used to making strategic decisions all the time. People that choose to freelance for a living are not used to you making the same choices. As intelligent and qualified as they might be, they are going to have a preference for regimented directions with a lot of direction. Things will go a lot more smoothly if you provide that.
Not being willing to pay enough for good results
The quality of freelancers on Upwork and Fiverr varies tremendously. This is often reflected in the rates that they charge.
There are some dedicated workers that will be willing to handle your projects for a surprisingly low price. However, most decent freelancers are going to charge more than their less qualified colleagues.
You need to keep in mind that you are usually going to get what you pay for. If you always hire the cheapest contractor, then you could be jeopardizing the future of your blog.
The best examples to illustrate this point are if you are hiring a contractor for writing blog articles or linkbuilding. Contractors that charge low fees to build links are going to generally do a lousy job. They will use spammy linkbuilding networks that could get your site penalized or even deindexed by Google. Writers that charge $5 an article are going to also offer lower quality work, as well. Some of them outright plagiarize content or use article spinners, hoping that they won’t get caught. Using these writers could also seriously damage your reputation with readers were standing with Google.
For example, if you are blogging about a complicated topic, such as ‘custom printed magnets‘, then you need to make sure that you are hiring a professional writer that can step up to the plate, learn about your niche and do a great job. You can see some of the best performing content and blog posts from Jukebox in the screenshot below, and how they are also targeting their customers needs and then fulfilling them as a service.
I understand the temptation to keep your costs low. Bloggers are used to having the mindset that they don’t have to pay to make their business a success. However, if you do need to start outsourcing work, it is better to pay a bit more upfront to get the quality that you need.
Of course, you don’t want to overpay freelancers either. But you need to make sure that you are paying enough to get the service that you need.
Acting like too much of a pushover
Bloggers that have just started delegating their responsibilities are not used to some of the tougher parts of being a manager. One of the hardest things is knowing how to hold people accountable.
A lot of bloggers have very easy-going personalities. They don’t find that calling people out on their mistakes and telling them that they did the job wrong is something that comes easily. You are going to need to find a way to get over this challenge if you expect to get value from your freelancers.
Some bloggers decide that they need to accept a low standard of quality from the freelancers they use. Rather than telling their contractors to go back and rectify their mistakes, they decide to make the changes themselves.
There’s a point when this is going to negate the benefits of hiring a freelancer. You are paying them to make your life easier. It completely defeats the purpose if you have to do most of the work yourself.
This doesn’t mean that you can’t accept certain limitations of your freelancers. You might decide that there are certain tasks that you need to continue doing yourself or ask another contractor to handle them for you. However, it is important to make the distinction between excepting reasonable limitations and being too passive to demand a quality service that you expect.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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