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11 Essential Pages Every Blog Should Have in 2018

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If you are just starting a blog, you must know about the essential pages blog should have on a WordPress platform. Posts are blog posts that you frequently write, whereas pages are static and give the reader information about you, your services, and information to contact you.

One of the most common questions I get from beginning bloggers is “What are the essential pages I should have on my blog?”There are no hard and fast rules that a blog should have all these pages mentioned.

But here’s a simple checklist about essential pages blog should have , to get you started.

About Page – It is the most visited page for almost every blog. So, it’s important to make this page compelling. You can add a few sentences introducing yourself and your team (if you have any), mention the purpose of your blog, tell a bit about your mission and your target audience.

Contact Page – A contact page is a quick way for people to get in touch with you. It’s a place to list your contact details; some blogs have a contact form that makes it convenient for a visitor to get in touch.

Products/Services – The primary objective of starting a blog is to entice visitors to become customers. The purpose of a Products/Services page is to familiarize your visitors with your core business offerings. This is where you can list your products and services.

Subscribe Page – The purpose of a subscribe page is to get followers and subscribers for your newsletter. It is perhaps the single most important activity in blogging. With WordPress Subscribe plugins, you can create high-converting subscribe forms with beautiful templates to increase your subscribers.

Write for Us – Most Bloggers are constantly looking for guest posting opportunities. A ‘Write for Us’ or a ‘Guest Posts page’ informs people that you are accepting guest posts, and lists guidelines for the same. If created carefully, this page can attract wonderful writers and ensure a regular flow of quality content to your site through guest posting. So you can consider this page as one of the most essential pages blog should have.

Archives Page – As a rule, your most recent blog posts are on top, and your older blog posts are pushed down every time a new blog post is published. To make your blog posts easily accessible, you can add them to an archived page. This helps visitors find your older posts more easily.

FAQs – An FAQ (Frequently Asked Questions) page is a quick way to find out some of the most common questions of your readers. It is the section where you can address the most common concerns, questions, or objections about your business, products and services. Most websites usually overlook an FAQ page, but a well-compiled FAQ page can reduce your bounce rate substantially.

Disclaimer Page – In addition to the general pages, there are a couple of legal pages that every website is required to have by law. A disclaimer is a statement intended to protect a business from legal actions. The disclaimer of your business will depend on the nature of your services or products you are selling.

However, commonly, you could include a ‘notice of risk’ for using a tangible product, limit your liability to intangible services, intellectual property, the content on your blog and protect the copyrights of all your original content.

Privacy Policy – Another important legal page to create is a Privacy Policy page. The key purpose of a Privacy Policy page is to reassure your visitors that all their personal information is lawfully being collected, stored, and used by you.

Terms of Service – A Terms of Service page is a statement which outlines the rules that users must agree to while using a service, or a product, or any kind of intellectual property. The main objective of a terms of service page is to legally bind users in a contract with you. It also should outline the consequences in case any condition is violated or abused. If you’re not sure about how to create a solid ToS page, you can consult an attorney.

Testimonials Page – You can have a page where you can integrate some client reviews and testimonials about your product. Remember, word-of-mouth is still a powerful way to sell. Another way to show your worth is by putting up any awards or recognition that your business has achieved on your Testimonials Page.

People are always impressed with social proof and positive reviews about a brand. Especially when you are marketing your business online, it is important to display your credibility.

Conclusion

As a salesperson, it is easy to explain your products and services to your customer and build a rapport as you communicate. But these are the essential pages blog should have when it comes to online marketing, your pages do the talking.

A beautiful theme and a great layout are of no use if your blog fails to communicate relevant information. It might be worth your time putting some thought and effort into creating these pages if you wish to leave a positive impact on your visitors.

This is Jay , he loves to write about tutorials also he is an Automobile Engineer by profession and a part time blogger

Blogging

How About Helping Versus Pitching Top Bloggers?

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I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.

Who guest posts on my blog?  People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast.  Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems.  Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.

I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily.  Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.

My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.

Being generous has some serious perks.

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Blogging

Should You Blog About Everything?

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blog about everything

Blog about everything? I know this idea may be on your mind. Newbie bloggers especially ponder the idea.

I know blogging about anything on your mind seems like a good idea to new or even struggling bloggers. Maybe you gain mojo because you post daily, blogging about anything popping up in your dome. But this is a bad idea. Nobody should blog about any and every topic for the clear reason that nobody follows a specific blogger based on the blogger’s random thoughts, save world famous celebrities who built up a big following through some other niche.

Imagine a movie star begins blogging. Movie stars boast tens of millions of fans around the globe. Anything the star does, people hang on their every word, right? Imagine the icon publishing posts on a wide range of topics interesting to them. People read because of the star, not because of the wide range of broad topics. But imagine being a new blogger with zero followers. No movie stars read this post. Readers head for the hills the moment you change topics because no jack of all trades bloggers build credibility. Who has the time, energy and focus to be an expert in 5, 10 or 20 niches? No one does.

Blog About Everything?

Humans specialize. Doctors and lawyers do one thing and do it well because where attention and energy goes, grows. Imagine if your doctor delivered mail and picked up garbage professionally, too, working 2 jobs in addition to their medical practice. Would you trust her doctor skills? No. Of course not. People trust specialists because specialists devote all professional time and energy to one venture. Generalists? Nobody trusts someone who tries to master 2 or 5 or 10 skills simultaneously because thousands of other people master 1 skill, in these areas. We follow specialists and trust specialists. Generalists fade away.

If you want to blog about everything just ponder the specialist versus generalist point. Blogging about everything is trying to be a generalist. Nobody trusts you. Even though blogging about everything seems easy, seamless and almost effortless, people stop following your blog on each topic change. Imagine blogging about puppies one day. People who love puppies find your post, read it, enjoy it and follow your blog. Tomorrow, you publish about Chinese food. Puppy readers – who followed you for puppy content – skip the post…..most stop following your blog because puppy fans want only puppy-themed content. You just lost readers, for good.

Change Topics Lose Readers

Visualize the following day; you publish about relationships. Everybody stops following your blog. Perhaps a few relationships-focused folks read the post. But you lose trust the moment you shift topics again. Ultimately, who builds a large, targeted, loyal following, blogging about relationships? Relationships bloggers who blog about relationships 100% of the time. Specialists devote all blogging energy to mastering one topic, spending thousands of hours covering the topic, become skilled and trusted in the niche, build credibility and become successful. All multi topic bloggers blogging about everything fade away and vanish.

The world makes room for specialists. Generalists? Nope.

Specialize

Pick one blogging topic. Blog about one thing. Focus on one discipline. Be a specialist, not a generalist, to be a leading blogger in your nice. Face your fear of releasing multiple passions to make room for a single passion. I know you fear letting go. I did too before creating Blogging From Paradise.

blog about everything

Google

Google loves specialists too. Google turns its cyber nose down at generalists. I scanned a popular blogging key phrase a few moments ago. Guess what? I rarely note SEO but tidying up one blog post with some details for optimizing helped me reach page one on the search engine. Why? I specialize in the blogging tips niche. Apparently. Google interpreted through its complex algorithms that I published thousands of valuable blog posts on a single topic 100% of the time, virtually. Google traffic rocks. Impress the search engine gods by gaining search trust. Specialize. Stick to one blogging topic. Never blog about everything.

Conclusion

Let go the urge to blog about anything that comes to mind. New bloggers need release this notion to build the foundation for a successful blogging career. Specialize by picking one niche you love blogging about. Be a specialist, not a generalist, to succeed with your blogging campaign.

eBook

Do you want to be a pro blogger who circles the globe? Buy my eBook:

How to Retire to a Life of Island Hopping through Smart Blogging

 

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Blogging

Avoid this Blogging Wake Up Call to Enjoy the Journey

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Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.

But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?

Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts?  How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?

Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.

Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉

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