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My personal View On Coaching Sites

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My personal View On Blog Coaching SitesOn Saturday I gave you all factors to consider when selecting a coaching program in my post ‘11 Factors To Consider When Choosing A Coaching Program‘. Today I would like to expand on this topic and give a more personal view on the subject.

Please note, I have never joined a coaching program. And although I have gained access to a few coaching programs in order to do a quick review of a new course, I have never taken time to go through the course itself. Therefore my view should be considered as somewhat as an outside view. There’s no doubt in my mind that my opinion would change if I had to join a course for a few months, perhaps a more positive view, perhaps more negative.

So please bear this in mind when reading this post and remember that whether you think a coaching program is a worthwhile investment is somewhat subjective and depends on your own situation 🙂

Why I haven’t Yet Signed Up For A Coaching Program

Coaching is a relatively new phenomenon on the internet. I’m sure that there were courses available online a few years ago which helped you improve as a webmaster but I don’t recall ever seeing one. More specifically, blog coaching is something which has only become popular in the last year or so, being push forward by bloggers like Yaro Starak, however blogging itself has only went mainstream in the last 4 or 5 years so this is understandable.

I do not consider myself to be an expert on anything on the web, though I believe that this is the case for most webmasters and bloggers. However, I do not think that this holds anyone back from making a living on the web. Infact, most successful entrepreneurs spend a lot of their time managing others and delegating tasks rather than programming or designing.

And whilst I do not consider myself to be an expert on any specific aspect of making money online, I do have a very good understanding of most of the skills you need to be successful and I’m proficient enough in HTML, CSS and PHP to design basic websites and customize my blogs.

Which is one of the reasons why I have not signed up to a coaching program as yet. Most of the blogging related courses that I have seen are geared towards beginners so I don’t think I would get any value from joining them. Perhaps this would have been different a few years ago but I don’t believe that I would get much from a blogging related course in any shape or form because I have been doing it every day for a few years now i.e. it’s not something I need coaching on.

Skills I Would Like To Improve

There are certain things I want to improve and many things I want to learn more about though. Things which will hopefully help me long term :

  • Writing : Whilst my writing skills have certainly improved over the last few years, I still believe that there is a lot of room for improvement (I actually ordered a writing tips book just a few days ago). When you think about the time a blogger spends writing online, it’s surprising so few of us spend time developing our writing skills.
  • Affiliate Marketing : Affiliate marketing is something which I would like to learn more about as it’s how I fell into working online in the first place though I am not sure if my current workload permits me to throw myself into it as much as I would like.
  • Lifestyle : Enjoying your time working online and being more productive so that you have more time to spend offline is another topic which I am fascinated with just now. On the surface it may seem to some people like a subject that offers no tangible benefits but in my opinion, having the right frame of mind and a target to focus on can make a huge difference to how you operate online (Tim Ferriss explained this brilliantly last week in his video ‘How To Blog Without Killing Yourself‘).

Perhaps there are other areas where I could improve but those are the ones which first come to mind. Would I pay for a coaching site on one of these topics? Yes, but I don’t believe that a suitable course will be developed.

With regards to writing and managing time online, I don’t think these subjects require coaching. There are hundreds of great books available on each topic and I don’t believe that coaching is necessarily the best way to improve your knowledge of these subjects anyways.

Affiliate marketing is an area where I think I would benefit from having an expert on hand to answer some questions. However, affiliate marketing is a funny thing. You have one hit wonders who got lucky and founded a successful website and now profess to being an affiliate master and then you have truly great affiliate marketers who want to make money from coaching but will not tell you the secrets you really want to know.

Generally speaking, the people who are making a huge amount of money making money online through affiliate marketing are too busy to coach anyone. It isn’t worth their time because they are making so much money from the medium. Plus, it’s not like they want more people out there using the same techniques they used.

I must admit that I’m a little torn about whether I want to spend a lot of time trying to make money from affiliate marketing. I’ve probably made over $100,000 in affiliate commissions from websites over the last 5 years but I did not always enjoy updating the sites. I find many aspects of affiliate marketing monotonous and uninspiring. Perhaps my view would change if I made much more money but I came to the conclusion a long time ago that I don’t want to spend a lot of time doing something that I don’t enjoy.

That is why I want to continue to develop Blogging Tips over the next few years. Writing doesn’t seem like a job, I enjoy writing. Sure there are days when I can’t be bothered but that’s just the way I am 🙂 More importantly, I am hoping that it will open many more doors for me. Writing a book is something that I’d love to do in the next few years and a successful blog is a great way make something like that happen.

That being said, I would like to learn more about affiliate marketing in order to develop a site to surplus my online income. After all, a man needs to eat! Blogging opens a lot of doors but until your blog is very successful, it is unlikely to pay the bills.

My personal View On Coaching Sites

I know many of you just want an answer to the question : ‘Are coaching programs worth the money?‘ but I don’t think that this can be answered with a straight yes or no, it really comes down to your own situation.

As I pointed out the other day, you really need to set aside time to work through a program in order to benefit from joining up. Plus you need to whether coaching is the best way for you to improve your online skills.

I think it’s very important for all training programs to have content available for new members but personally, if I was looking to improve as a blogger or marketer, content is not something that I would be too concerned about when choosing a course. The reason is simple : there are hundreds (if not thousands) of great books available via book stores like Amazon.

The price of a monthly membership varies however generally speaking you could purchase 3 or 4 books on the subject of either blogging, marketing or programming for the price of one months membership. Whether the content available online is better than the content contained inside the books you buy is debatable but at the very least you will have something tangible in your hands, something which you will own for a long time and something which you can always refer too. This is very important as many courses stop you viewing the course content once your membership has expired.

I appreciate that many courses are designed in a similar way to a university course with questions and answers after each stage. Nevertheless, I would rather purchase a book on a subject I want to learn more about. Books are easier to refer to, you can read them on the bus to work or on holiday and once you’ve finished, you can pass the book onto a friend.

The main reason I would join a coaching program would be to gain access to someone who has knowledge and experience about something that I do not. Time is money (cliche but true) and successful people do not tend to have a lot of time to waste therefore getting support from an experienced marketer or blogger, be it directly or through a private forum, should really help you progress.

If you are looking at joining a marketing program then the marketer(s) has to be experienced. They should have a proven track record with a few large successful sites, they should have at least 2-3 years experience working on the web and they should be making a living from working online. I do not include those spammers who tell you that you will become a millionaire from a few hours per week a work : they make most of their money online by conning people to join their own member site and then tell them to refer more people to the program to make money (otherwise known as a pyramid scheme).

With a blogging course, I don’t think the owner needs to own several successful websites. Whereas with a marketing program the benefits will most likely be the tips and secrets that the developers reveal, with a blog coaching program it’s more to do with how experienced the blogger is and specifically, how they can point you in the right direction.

For example, other than his membership sites, Yaro Staraks main success is his own blog (his words, not mine!). However, it really doesn’t matter that he hasn’t made thousands from selling affiliate products or marketing through CPC campaigns as you don’t require these skills to be a successful blogger. Yaro is a great writer and is very clear and articulate in his podcasts and videos. This is why his blog coaching programs have become so popular.

In essense a good blog coach has to be :

  • An experienced blogger themselves
  • Able to help members with common tasks and problems
  • Use their knowledge and experience of blogging to cut out the crap, tell the member what is right and wrong and point them in the right direction

Most blogging coaching programs are being launched by bloggers with a good reputation (e.g. Daniel Scocco, Jim Kukral etc). These bloggers have probably made some of the same blogging mistakes that all bloggers make therefore they are in a position to stop you from making mistakes they made. I try to do this myself. For example, I participated in banner exchanges years ago but they were a complete waste of time as I was sending away good traffic and getting back poor untargeted traffic. Therefore I would tell new bloggers not to make the same mistake I made and try a different promotion technique.

Overview

Some of you may think that coaching programs are a waste of money. I disagree. I think it really depends on how much experience you have as a blogger. Looking back, if I had joined a coaching program several years ago then I would probably be more successful today as I may have saved making a lot of mistakes and it might have helped me focus on my long term goals.

If you have been blogging for a while already and are progressing online then coaching might not be for you. New bloggers will benefit greatly from joining a coaching program and I would recommend all new bloggers to look into joining one if they have the cash to spare. The benefit of joining one perhaps diminishes as you become more experienced though so I recommend reading my ‘11 Factors To Consider When Choosing A Coaching program‘ article again to see if you will benefit from participating in a course.

As I said previously, the support you receive by becoming a member would be the main attraction for me rather than the online content. Therefore if I was a new blogger and was looking to join a blogging course then it would be between Daniel Scoccos Online Profits (currently closed to new members) or Yaro Staraks new venture with Gideon Shalwick Become A Blogger.

I’m not sure which one is best. Yaro has a fantastic background and has a lot of experience with selling products and creating videos and podcases whereas by joining Daniels Online Profits membership site you get support not only from Daniel but from several top marketers and bloggers.

I’d love to hear your opinion on coaching sites. Are you currently a member of one, were you previously a member? If so, what were the positives and negatives from the course and did you think the course was worth the money?

Again, I would just like to reiterate that I have not participated in an online coaching program myself so please bear this in mind when reading this post 🙂

Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Blogging

Advertising Revenue: Yes or No?

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Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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The Ultimate Checklist To Grow Your Blog in 2019

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Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

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Blogging

7 Reasons Nobody is Reading Your Blog

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Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.

It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.

Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.

1 – You Write About Things People Don’t Care About

“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.

“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”

If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.

2 – You Lack a Consistent Voice

Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.

3 – You Have No Social Media Presence

Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).

Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.

4 – You’ve Never Done SEO

SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.

This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.

5 – You’ve Never Invested in Link Building

In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.

Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.

This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.

6 – You’re All Words and No Visuals

All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.

As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.

Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.

“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”

You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.

7 – You Don’t Post Enough

You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.

As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.

Develop Your Blogging Strategy

Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.

One would hope this article has opened your eyes to what that can look like moving forward.

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