Email marketing is a golden digital marketing strategy. Of course, it is an old marketing approach, but it still offers the highest ROI of 36%.
But, traditional email marketing methods need revamping today.
It is impossible to receive desired emails open and conversion rates nowadays with random email blasts to your entire subscription lists.
- 71% of customers admitted that personalized experience impacts their decisions to open an email.
- Furthermore, 91% of consumers prefer to buy more from businesses that send personalized emails.
- According to the McKinsey report 2022, 61% of people desire personalized communication from companies. In addition, 76% stated that they get frustrated when they don’t receive personalized communication.
The bottom line is that personalized emails are the perfect way to increase open rates and connect with potential customers.
But the question is how to create personalized emails when thousands of subscribers are on your list.
Well, it is possible to personalize your email marketing list campaigns no matter how extensive your subscription list is.
This guide can show you how to write personalized emails and send them to your subscribers with examples. So, let’s get going.
What is Email Personalization?
Email personalization is a data-driven marketing strategy. Marketers use this strategy to customize email content that appeals to a subscriber in their list.
Personalized emails are created to meet individual email subscribers’ requirements and pain points.
It is a complex marketing strategy. Instead, it is an approach for businesses to build one-on-one connections with their subscribers.
Businesses can use email personalization to nurture their leads and cross/upsell their other solutions using previous purchase history.
How Can Personalized Emails Benefit My Business?
Email personalization can help you with brand building and relationship nurturing with your potential clients.
Sending personalized emails to your subscribers can benefit your business growth and revenue in many ways, such as:
- Boost your open rate. Creating an email considering a particular subscriber’s issues will give you a better open rate. It is a simple principle that when you get information, or a solution to solve your specific issues, you click on that email.
- Higher engagement. Personalizing your emails not only improves your open rate. But it can also increase the chances of users reading and engaging with your email content. According to research, personalized emails have 139% higher engagement than generic emails.
- Build relationships. The whole purpose of sending emails to subscribers is to initiate a conversation with them. With personalized emails, you can easily start a conversation with subscribers rather than sending them general emails with promotional content. In addition, personalizing emails helps to know your customers better and create marketing strategies based on that information.
- Improve your revenue. When people open and engage with your emails, it increases the chance of them clicking on your landing pages and making a purchase. As a result, you can drive higher revenue with personalized emails and grow your business faster.
How to Send Bulk Personalized Emails?
Hypothetically speaking, sending personalized emails to thousands of contacts in your subscription list is impossible. You cannot customize the email subject line, body, and visuals to appeal to every user present in your subscription list.
But, there is a way to send bulk personalized emails without increasing your workload — segmentation.
You can divide your email subscription list based on some demographic factors like income, age, gender, and so on.
It can narrow down your subscription list, making it easier to create a personalized email for a particular group.
Suppose you sell beauty products for both men and women. In that case, you can segment your email list based on gender. This way, you can create separate emails for your female and male subscribers.
The more detailed and data-driven email segmentation you create, the better results you will receive from your email marketing campaign.
To do so, you need analytical tools to gather insightful information about your every contact, like SalesHandy, Streak, etc.
Besides this, you must segment your email list based on subscribers’ involvement. For example, if a subscriber has not engaged with your email in over six months, it is a dormant account.
It is only increasing your subscription list burden. So, removing all inactive subscribers and focusing on active ones is better. It can reduce your email list size and help create impactful personalized emails.
Things to Consider Before Personalizing Your Email Marketing Campaigns
Before personalizing your email marketing campaigns, here are a couple of things that you must consider:
- Build your email list: If you are starting with personalized email marketing, the first step is building an email list. Then, to collect your potential customers’ emails, you must create lead magnets to motivate users to subscribe to your newsletters, like discounts, free goodies, etc.
- Have a clear goal: You must define your email marketing goals before creating personalized emails. Your marketing objectives can help to create emails with the correct language and visuals to convey your message to subscribers.
- Invest in the email automation solution: Automation is an essential component in creating and managing personalized emails. You need tools to track your subscriber’s behavior, collect data, and create the email content. So, based on your email marketing campaigns, you can invest in the email automation solution. Some popular email marketing tools are Mailchimp, Constant Contact, etc.
- Streamline emails with your buyer’s journey: Every buyer present in your sales pipeline is in a different position. Someone who has subscribed to your newsletter today will have a different outlook on your brand than someone who has been part of your subscription list for years. Therefore, you must consider your buyer’s journey while creating personalized emails.
- Build your domain authority: Most email service providers use AI filters to detect spammy emails. However, if your email content or domain name triggers those filters, it can harm your marketing efforts. Thus, improve your email domain authority to increase your email reach.
5 Ways to Write Personalized Emails With Examples
The best thing about emails is that you can personalize them in various ways.
From mentioning a subscriber’s name to displaying products based on their previous purchase history, you have several options to create personalized emails.
Here are simple ways to write personalized emails with suitable examples:
Way 1. Add a Prospect’s Name
One of the easiest ways to personalize emails is by mentioning a prospect’s name in the email body. In addition, you can address emails to a recipient rather than using general endearments like dear, sir, madam, etc.
According to a scientific research study, the human brain stimulates when someone hears their own or other people’s name.
Moreover, nothing is more personal than addressing an email to a prospect.
Small businesses can even try the simplest and low-level personalization strategy.
For reference, you can check out this Consolto email. Again, it is directly addressing the recipient to grab attention.
Alt text: consolto email
Way 2. Send Emails from Your Personal Account
Mentioning the recipient’s name in the email is a small step to personalize your emails.
But, you need to take a step further to achieve desired results and use your personal email accounts to send marketing campaigns to your subscribers.
First, when you send emails from your company account, readers have yet to learn who has sent them an email from your company.
Second, it lacks personal connection, which is essential for personalized email marketing.
Most importantly, many email service providers use filters to detect spam emails. Your company email address can trigger those filters, ending your email in the spam folder.
So, it is important to use a personal email address to build a connection with prospects. However, it is better for someone authoritative in your organization to send those emails.
It can make prospects feel important when they receive emails from someone sitting on your organization’s high chair.
For example, this RollWork email is sent from a personal account, which tells subscribers with whom they are interacting in the company.
Alt text: rollwork email
Way 3. Name in the Subject Line
The email subject line is the first thing recipients will see before clicking on your email.
Thus, you can use it to personalize your email. For example, to alert their brain, you can mention the recipient’s name in the subject line.
You can also leverage your user data to create personalized email subject lines. For example, you can focus on a particular pain point or user triggers to personalize your email subject lines.
This LinkedIn email is the best example in the context.
Alt text: LinkedIn email
It has the recipient’s name and content based on the previous search history in the subject line. It can motivate prospects to click open your personalized emails.
Way 4. Personalized Email Body
After the subject line, you can use prospects’ personal details in your email body.
Personalizing your email body content can also motivate recipients to read the entire content. It can increase your click-through rate and sales (in case prospects take action on your email).
Here this Sephora email is a suitable example. It includes the subscriber’s first name to bring a personal touch to the interaction. It is a simple yet impactful way to personalize your email body.
Alt text: Sephora email
Way 5. Use Your Subscriber’s Preferences
You can use your subscriber’s personal preferences to customize email content.
This style of email not only helps to initiate an interaction with your subscriber. But it also shows your subscribers how much you value their opinion.
OpenTable beautifully uses this strategy.
Alt text: OpenTable email
They send emails with personalized subject lines to their subscribers. And ask them for feedback on their latest restaurant experience.
It helps OpenTable to know their subscribers’ views on their favorite restaurants. It further helps them to personalize their email marketing strategy by offering discount deals or other information about a subscriber’s favorite restaurants.
Other Helpful Tutorials
We are still going! Here are some other useful Bloggingtips tutorials to personalize your email marketing efforts:
- How To Write An Introduction Email: This tutorial can assist you in writing a personalized and engaging email introduction to hook prospects with your message.
- How To Create Email Accounts: Do you want to know how to set up an email account to launch marketing campaigns? Then, you can follow this easy step-by-step guide.
- How To Embed Video In Emails: Embedding videos into your email content is one of the best ways to personalize it. You can use this tutorial to understand how to include videos in emails without alerting ESP spam triggers.
Personalized emails are a powerful tool for building customer relationships, increasing open rates, boosting conversion, and more.
It is a simple yet powerful way to generate leads and improve sales.
Moreover, you have multiple options to personalize your emails. You can use the recipient’s name in the email introduction, specific pain points in the email subject line, and more.
Using your creative instinct and marketing experience, you can take your email marketing campaigns to the next level.
Though, on the parting remarks, I suggest you first get the email marketing tools to track, design, and send emails. Since personalization is data-based, thus it is essential to have email automation solutions in your hands.
Besides this, constantly observe your subscribers’ behavior to customize your emails. That’s because users’ behavior can change with time and market conditions.
Now, that’s my wrap! Stay connected for more helpful marketing tutorials.