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Why Should You Pick a Blogging Niche?

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The world loves specialists.

Generalists? Not really.

At least when it comes to seeking advice from folks, or following their blogs, or soliciting their business.

I explain why bloggers need to dive into this confusing but clarity-building aspect of picking a niche here:

But what about if you can’t seem to pick one passion? Why should you pick a blogging niche, anyway?

I read emails and comments from readers who struggle to pare down. No, these folks have not reached the niching down point yet. These awesome but unclear bloggers just can’t seem to pick 1 core passion, 1 love, 1 fun topic to tackle.

The natural tendency – one I surrendered to, many blogging eons ago, in a blogging galaxy far, far away – is to just blog about varied passions of yours. Whatever comes to your mind. Or, whatever you feel particularly passionate about that day.

Here’s the problem……

The Analogy

Let’s say you want to buy web hosting. You visit a website that offers web hosting services. But the website also offers services for shipping eggs. Seems weird, right? Even weirder? The name of the website is “ADozenAndADomain.com”, which seems strange and quite confusing.

How in the Hades can a single business or entity know the domain niche *and* the online egg selling niche inside out? Especially when businesses like Site Ground and Hostmonster spend all of their time and energy to hosting websites, or, to providing services specifically related to hosting a site like selling domains?

100 out of 100 times, you are buying from the specialist. Because everybody looks to specialists for advice, for service and for help. Specialists are trusted. Generalists? Not really. Generalists are a jack of all trades, master of none crowd. Not a trusted crowd, because they cannot possibly be as clear and skilled at doing 5 or 10 things or sharing insights into 5 or 10 topics than the human being who spends all of their attention and energy on sharing insights into 1 topic.

Can you easily see why you have to pick 1 blogging niche to succeed online?

The Challenge

Fear.

You fear letting go your 2 or 3 or 10 other passions to focus solely on 1 passion. You love talking about varied interests. So you fear getting clear.

The only way I picked 1 blogging niche and stuck with it was by spending time getting fully clear on what I loved doing more than anything else. I immediately put my money where my mouth was, literally, by purchasing my bloggingfromparadise.com domain name, then I knew all my posts needed to be about sharing smart blogging tips for bloggers.

I could not turn back toward other passions. I could not go off topic. I would look silly, confuse my audience, force people to unsubscribe and would struggle if I tried to blog about personal development, then basketball, then blogging, then affiliate marketing, every few posts.

I chose my core passion. I burned all ships after that.

I suggest you do the same if you fear letting go multiple passions to make room for your 1, core, thriving passion, that you need to choose and build a niche around.

Don’t Make this Mistake Either

Some bloggers explain how they do not need to be an expert since they are just blogging for fun.

I explain that even if you are blogging for fun, you are in the public eye. If you want readers to read your blog, and return, week after week, you absolutely, positively, cannot confuse them by changing topics frequently, or else they will disappear, and you may as well be writing a cyber diary if you change niches frequently.

Your Turn

How did you choose your blogging niche? Or are you having a tough time picking your niche?

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Sick of my talking head yet? I explain how to pick the right blogging niche to boost your blogging traffic:

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Blogging

How to Ride out Traffic Swings

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Traffic swings occur for every single blogger who ever blogged.

Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.

Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.

Check Stats Infrequently

Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?

Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.

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Blogging

How Much Traffic Do You Need to Make Money Blogging?

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Nobody knows.

But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.

Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.

Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.

Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.

Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.

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Blogging

How to Develop Super Human Confidence in Your Blog

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Baby steps, my Young Blogging Padawans.

New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.

I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.

Follow these tips.

1: Feel and Release Fears-Doubts Aligned with Your Blog

Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.

2: Surround Yourself with Loving Bloggers

Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.

Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.

3: Write Your Butt Off and Publish Content Like the Dickens

Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.

If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.

4: Do Energy Work

I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.

Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.

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