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Pinterest for Bloggers – Image Based Content Marketing

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The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.

If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

What is Pinterest?

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

Take a look at this Shareaholic January 2012 referral traffic report.

After Facebook and StumbleUpon, Pinterest, Google and Twitter have similar referral percentage. The Shareaholic findings are based on data received from 200,000+ publishers with a combined unique monthly visit of 260 million. See it the other way, Pinterest delivers referral traffic more than YouTube, Reddit, Google+, LinkedIn and MySpace combined! Isn’t it just amazing?

How does Pinterest Work?

  1. Pinterest accounts are ‘invite only’. Either you go to the Pinterest website and request an invite or comment below to receive invites from my account.
  1. Fill up the account bio. Since Pinterest is all about “image” based content marketing, the author / account holder bio is one chance to write about yourself and DO NOT forget to mention blog/s links. Further, add the Facebook and Twitter IDs too.
  1. Remember how many of us used to ‘pin’ magnetized stickers on refrigerator? Pinterest works the same way. You ‘pin’ whatever you like on the Pin boards. Name each board as you desire. For instance, you can have a board about Infographics, a board about yummy chocolate cakes and yet another about favorite fiction books. There is no dearth of choices.

How to Pin Boards?

There are three ways:

  1. 1.     Add the “Pin It” button on the browser or to your blog – beneficial for you and the blog visitors.
  2. 2.     Directly “Pin It” from the Pinterest website by adding the specific blog page URL.
  3. 3.     Use iPhone mobile app – good idea for a mobile optimized blog.

A Demo to Directly Pin Images

I log in to my account and click on Add.

I am taken to this page.

 

I click on Add a Pin. I choose this blog URL from BloggingTips.com – http://bloggingtips.com/2012/04/04/grow-a-blog-in-30-days/

On clicking Find Images, I get a list of all images present on the blog link. I select the one given below, select the board and add description.

Click on Pin It.

 

Within 30 seconds of pinning this, it was repined thrice!

And look at all the additional features:

  1. It shows previous pins from BloggingTips.com
  2. You can Re-pin it.
  3. You can share it on Facebook and Twitter.
  4. You can embed it on your blog.
  5. You can email it to someone.
  6. You can report it is it is a violation.

How does Pinterest Benefit a Blogger?

I too thought the same. For a month, I avoided visiting Pinterest while my blogger friends on FB went crazy recommending it. I had this preconceived notion – Pinterest doesn’t display content, so why should I use it? Are you thinking the same?

See, apart from the spike in traffic you get from social content marketing, Pinterest is good for bloggers if:

  1. You can create original Infographics.
  2. You have a knack of spotting awesome images and can share them.
  3. You want to make some money. (Did I get your attention now? *Wink*)

The first two points are clear, I guess. You pin images and Infographics on your board, your followers view them and “Re-Pin” it. Viewers who click on the images are taken to the original image-featuring page, that is, your blog.

Coming to the third point – Yes, it is possible to make money from Pinterest. You can sell:

  • Infographics
  • Original Images
  • Blogging Services
  • Consultation Services
  • Social Media Marketing Services
  • Products

…………You can sell things between $1 and $500. Some are above $500 too………..

I will repeat myself – Pinterest is all about images. If you can create a beautifully attractive image advertising your blogging services or social media services, who knows, you can land yourself with a plum client.

It is often said that Pinterest is for ‘girly’ things like wedding dresses, home decoration stuffs and others; however, you have to apply imagination to make Pinterest work for you.

Keeping this in mind, I will say that an artistic blogger or a blogger who known how to use Photoshop will find immense value in Pinterest.

Pinterest Traffic is Useless….

Some blogs mention that Pinterest traffic is useless.

Why only Pinterest? In fact, referral traffic from Facebook, Twitter, Google+ and others are useless too if you don’t know how to use them, that is, convert them.

If you just have a “blog” without any business goals, Pinterest referral traffic won’t be of much use. But if the blog is monetized with advertising and business solutions like consultation and marketing services, Pinterest referral traffic will lead to conversions.

In short, how you use Pinterest traffic depends on YOU. There is no fixed manual. You have to tweak and experiment.

Copyright Issues

Let me crisply highlight some points on this:

  1. Respect other copyright.
  2. If you have copyright, add watermark to images to avoid violation.
  3. Don’t claim to ‘own’ an image if you don’t have any evidence to back up the claim.

Summary

Pinterest is good for bloggers. It is a new challenge; the challenge to use images for content marketing.

Are you up for the challenge?

Share with us your experience with Pinterest and/or how you have used Pinterest

This post was written by Chitraparna, who is a web content developer. You can add her on Twitter @chitraparna.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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The Importance of Digital Marketing Research for Brands in 2020

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One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.

A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.

If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!

Digital Marketing Research

Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.

But, how do you go about implementing digital marketing research?

Here’s how:

Eyes on the Audience

First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.

After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.

And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).

Social Media Marketing and Other Digital Platforms

Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.

Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.

Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.

An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.

Who Can Help You and Who Can Challenge You

The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.

A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.

Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.

Get The Ball Rolling

Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.

Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.

Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.

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Do You Honor the Law of Lag?

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The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.

See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.

What happens when business slowly, steadily begins to grow?  Now it’s time to learn how to better serve your customers.  Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.

I believe in you. See the journey through. Honor the law of blogging lag.

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How to Build a Profitable Blog through Twitter

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Do You Seize and Use Blogging Opportunities Aggressively?

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Look at the featured image for this post, guys. I love guest posting. Zac asked me to guest post here way back in 2015 right after I left the jungles of Costa Rica. I felt humbled but a little scared to seize the opportunity to guest post on Blogging Tips. Did I think I was good enough? Not quite. I also feared being criticized and failing because I would meet and greet a new, large blogging audience. Fast forward 4 years. After publishing posts on and off, I near 1000 guest posts on this blog alone. That, my friends, is seizing and using blogging opportunities aggressively. Zac said I could guest post on this blog whenever I wanted to guest post on the blog. I took his invite seriously. About 1000 guest posts later, I experienced increasing blogging success because I do not delay, hesitate or waffle when it comes to seizing and using blogging opportunities, aggressively, swiftly and with a single-minded focus.

I quickly seize blogging opportunities to promote my 100 plus eBooks daily – like this fun blogging tips eBook – because opportunities seized lead to big time blogging success. Opportunities you seize and use quickly lead to more opportunities which feed more opportunities as you swiftly become a more successful, prospering, fun-loving blogger. But most bloggers rarely seize and use blogging opportunities. Do you fear grabbing opportunities? What could go wrong? Why do you fear using opportunities for growth? True; sometimes you simply have no resonance with opportunities. Someone may try to convince me to freelance write for them but even a large financial promise cannot goad me toward freelance writing again. Bad match. However, I grab and use most opportunities that flow my way because gobbling up opportunities enters you into the spirit of opulence.

What do I mean? The spirit of opulence simply means if you think, feel and act abundantly, you seize most blogging opportunities immediately, using these opportunities to enter into a rich, wealthy, fun, freeing way of life. Example; most people who struggle financially feel so filled with fear that they stammer, delay and hesitate any time a blessed blogging opportunity knocks on their door. If you turn down opportunities for growth, you go broke. Plain and simple. Meanwhile, I publish 10 to 12 posts daily – or more – because I gobble up opportunities left and right and live a pretty neat life by adopting this frame of mind. I appear to be all over my niche because I seize blogging opportunities quickly, aggressively and clearly. I do not play around. I do not fear seizing opportunities for blogging growth because we all have to seize opportunities fast and use these blessings to gain the skills and exposure for becoming a successful blogger.

Every blogger who appears to be everywhere grabbed opportunities quickly. Do you notice some bloggers in 10, 20 or seemingly 50 places, at once? Said bloggers wrote and published 200, 300 or 500 guest posts over 6 months to gain such massive exposure. Doesn’t it feel good to help people? Don’t you feel fulfilled by being of benefit to your fellow blogger? Tap into that feeling, seize and use opportunities for growth and you will slowly but steadily experience greater blogging success. Blogging is not for meek, scared folks. Be clear. Be direct. Gobble up opportunities like a blogging beast to accelerate your growth and success to exponential levels.

Hey; if you don’t seize opportunities, I’ll be there to gobble ’em up 😉

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