Whether you have a high traffic blog or running your own ad campaigns across multiple sites, having your own ad server is one of the best ways to manage your inventory and ad spend. It’s not just about having the ability to run your ads, it’s also about having total control and surveillance over these ads as well.
While there are plenty of options out there for running ads across various sites, there are only a handful of solutions that actually give you the power and functionality you need to scale with each and track your campaign at all levels — one of these solutions is AVID Ad Server.
In this article we are going to look at the many benefits and features of having your own ad server in place, and why it’s something more high traffic advertisers, sites and blogs are implementing.
What Is a Third Party Ad Server?
Before we dive into the specs and features of what AVID has to offer, let’s first cover the basics of what a third party ad server is and how you can benefit from it. The concept of a third party server is to have your ads housed on a third party server, versus hosting it on your own web site server or sending it to the advertiser or publisher site directly. Through the use of your own third party server, you can also track and manage all ad creative and campaigns from one platform.
In the video below you will see how a third party platform like AVID can work for you.
With online and mobile advertising taking on new forms everyday, it’s important to be able to manage and track all of your campaigns in one place. This also include the ability to manage all of your advertising no matter if they are display banners, text or other ad creatives.
By hosting all of this information on a third party ad server, you are also giving the advertiser (or ad agency) the following advantages.
- Control: By having total control over your own advertising campaigns and not needing to send emails/files back and forth between site owners and advertisers, you can instantly monitor and change your ad campaigns (and creative) at any given time. These changes can be made through the third party server and automatically updated across all sites serving the advertising.
- Targeting: When running your own ad campaigns, one of the biggest problems is trying to find sites that are relevant with the content you are promoting. To do this manually is quite a task. With an ad server in place, you can monitor performance across all site properties while scaling up on the big performers and weening back on the lackluster sites. This type of targeting can also be setup based on a number of factors, including time of day and geographic location.
- Reporting: In addition to having total control and complete targeting on your side, you can also pull full reports and track performance across all sites in your ad rotation as well. This includes the ability to pull agency, individual and campaign reports.
Once you’ve experienced the power of what a private ad server can do for your advertising, you’ll wish you had made the move earlier.
How to Use AVID as a Ad Tracking Platform
With more online marketers and brands wanting to take total control over their advertising and eliminating the cost of third party ad networks, the concept of setting up their own ad tracking platform is becoming more common each and every day. What most advertisers and brands soon find is that there are many complications in setting this up — such as finding the right solution, one that is affordable and also the learning curve associated with each of them.
AVID was well aware of these situations and problems in the industry and they took it upon themselves to solve these problems with their own platform. Not only has AVID become a viable solution for many brands and ad agencies, but it’s also been an easier and more effective solution as well.
Through the use of AVID, anyone can turn their server into an ad tracking and link management platform with the ‘Image & Text Container Ads’ and ‘Unique Link/Landing Page Tracker’ solutions which are both in place.
Image & Text Container Ads
Image and text advertising are two of the most effective ways to deliver your advertising online. Whether you want to serve advertising on one site or across thousands, this can all be done and managed through the AVID ad tracking platform. AVID does not limit their users to how many ads can be delivered, or on how many sites they can setup in the system. Ad campaigns can also be scaled and weighted across multiple sites for the most effective ROI and conversions.
Unique Link/Landing Page Tracker
Running a successful ad campaign isn’t just about picking the right ads to run and what sites to have them displayed on, it’s also about properly tracking your ad links and setting them up with the right landing pages. AVID also has a built in link and landing page tracker that offers advanced tracking, ad rotation capabilities and landing page optimization in place, your media buys across CPC Networks, content ad networks, pop/redirect networks — all of which can be tracked under one powerful platform.
Serving Better Ads through AVID
With the main ad serving features covered, we can now move onto the AVID ad server platform and what you will see when using the service as an admin or advertiser.
AVID was originally designed to be an all-in-one solution for online marketers and agencies to have total control over their ad campaigns — though it continually keeps evolving into much more. The AVID serving solution is catered to fit the needs of small or big time advertisers, while also giving each total control over their campaigns through the use of advanced targeting and reporting — all powered through the backend of fast and reliable cloud servers.
The two core values and focuses on AVID’s global content delivery network is that of reliability and performance. When running billions of ad impressions across thousands of sites, there is simply no room for downtime, broken ad serving or delays in reporting. No matter where your ads are being serve, they will load extremely faster and reliably anywhere in the world.
AVID Dashboard and Interface Preview
As mentioned at the beginning of the article, we all want to setup the best solution possible for running our ads online, but we don’t want to have learn a million different things on how to properly set it up and get it going.
This is something AVID has also put into consideration, as they provide a detailed 43-page user guide that can walk you through the entire process. While that may sound overwhelming at first, they just want to make sure they cover all of the basics and any questions you might have during the setup process.
Once logged into your account, you will be sent to the main dashboard area that lists all of the active publishers (which you would add into your account). This main page area will also provide you with an active summary on all clicks, click-thru rate, spend, eCPM, revenue etc across your active campaigns and partner sites.
You can then click on any of the individual publishers / partner sites within your account to create/import/review all existing ad campaigns associated with that site partner.
In the screenshot below you can see how ad creative is added within the platform. Once you take a few minutes to navigate through the platform, you will see how straightforward the publisher/creative process is. There are no limits on the size, number of ads or publisher sites you can setup through the AVID platform.
How to Give AVID a Test Run for Free
Now that you’ve had the opportunity to see why and how a third party ad server like AVID is changing the way web sites and brands serve advertising online, it’s time for you to create an account of your own so you can experience what AVID has to offer firsthand.
Experience what AVID has to offer through a free demo of their platform. You won’t regret it!