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Why Every Podcaster Needs a Blog

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Podcasting is on the rise and it’s gain more attention than ever. With Apple adding the Podcasts app to all of their devices in the new OS release, this will only increase the exposure and demand for new podcasts. We are also seeing cars being equipped with better mobile and podcasting applications to make the process easier.

In short, podcasting is the future — should you choose to take part in it. I just returned from my trip to Texas where I attended Podcast Movement. It was the first event of it’s kind and focused solely on podcasters. There were 600+ attendees and podcasters ranging in size, niche and experience. (photo credit)

Chris Brogan Podcast Movement

While Apple iTunes is the driving force behind most podcasts, something that all podcasters should consider is setting up their own blog for their shows. This can be as simple as creating a page on an existing site or starting a new site of it’s own. Podcasting requires all files to be hosted and sent to Apple through RSS feeds and WordPress plugins, there are many other benefits to setting up a blog for your podcast as well.

  • Make it easy for people to find your show online
  • Transcribe audio content into text
  • Build a mailing list to update your readers
  • Provide show notes to your audience
  • Launch products and services down the road
  • Bring a professional look and feel to your show

For my Rise of the Entrepreneur podcast I write a new post every time a new episode comes out. I also have a tab on the site that lists all of the previous episodes for easy review.

Audio Player on Zac Johnson

With new episodes coming out each week, it’s important for me to get my existing audience in front of my latest episodes. Since the majority of people visting my site probably don’t know what podcasts are and don’t have the “Podcasts” app on their mobile devices or computers, having an online platform and social media reach is one of the best ways to get my content out there.

Before you get all excited about podcasting and get ready to dive in, I’ll be the first to tell you that it takes a lot of time, effort, some money and dedication.

The podcasting space is wide open right now and the gateway of entry is minimal and open for anyone who is willing to take the time to not only learn the equipment, perfect their speaking, but also figuring out a business model for their show as well. Plenty of people are podcasting about their passions and hobbies, but only a small percentage will break into the top tier level of podcasting or even make money with it.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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Blogging

What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

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Why You Are Not a Blogger Unless You Own Your Domain and Hosting

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Let’s say you blog on Blogspot. Google owns Blogspot aka Blogger. You own nothing. So you are not a blogger. You blog on a free platform Google owns; Google owns you and your alleged blog. You are not a blogger.

Do you blog on WordPress dot com? Free platform. WP dot com owns your blog. You own nothing. You are not a blogger because you do not own the blog. You are a contributor to a free blogging platform.

Imagine you buy your domain on a Blogger blog. Does this make you a blogger? Nope. Bloggers OWN their blogs. Perhaps you own the domain name but you do not own the blog on Blogger because Google owns the blog. Maybe you cyber live at that location but you do not OWN the location. Imagine being a cyber squatter; someone paid for the home and owns the home. You live there, for free. Similar to when Kelli and I do house sits, we do not own these homes. We live in these homes, for free. I would lie if I called myself a homeowner because I do not own the home. You can say you blog, but if you do not own the domain AND hosting, you are not a blogger. Bloggers own their blogs.

I am on a VPS. I invested money to own BloggingFromParadise.com so I call myself a blogger. I own the blog. I own the brand. Nobody can kick me off my blog unless I do something insanely offensive and break the hosting company terms of service. I own my blog so I am a blogger because bloggers own their blogs and people who do not own their blogs are simply people blogging on free platforms. Good luck trying to become a highly successful entrepreneur blogging on a free platform. Credibility issue. People instantly do not trust someone blogging on a free platform with the amateur-looking domain name because it looks bad, said blogger lacking clarity to invest money in owning their blog.

The cases of someone becoming highly successful on a free blogging platform are so incredibly rare that it’d be flat out foolish to advise you to blog on a free platform. Even if you buy your domain and blog on a free platform like Blogger you:

  • never tap into the massive support community at WordPress.org
  • never access the branding power of a self-hosted blog
  • never access the monetizing potential of a self-hosted blog
  • never gain the credibility of owning a self-hosted blog

Imagine you need to climb 10 miles up a towering mountain. Buying your domain and hosting is like traveling up the mountain with the bare essentials of minimum food and hiking equipment and clothing. Lean and mean operation. Trying to blog on a free platform is like strapping on 200 pounds of excess, bloated weight, carrying a TV and laptop and video game system, and wearing a chain mail suit, guaranteeing you fail to make the climb.

Buy your domain and hosting. Make life easier on yourself. Be a blogger.

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