Bloggers with passion and purpose are constantly adding new content to their sites. Why? Well, experienced blog authors know that the more often you post, the more attention your blog will receive. One of the reasons for this is that Google notices how often sites are updated, and factors this in when deciding how relevant a site is. All other things being equal, a blog that gets posted to several times a day will rank much higher than a blog that receives new content once a week. Google also focuses its attention on the subject lines in blog posts, so the more unique subject lines you introduce into the blogosphere, the more searches you’ll be listed in.
This is why you’ll see a lot of short posts on many of the more popular blogger sites. These bloggers tend to break longer articles into shorter, more focused posts. For example, if you were going to write a long piece about a new product you were developing, you might instead break it into several posts covering market analysis, working with the designers, engineering a prototype, going into production, and so on. As a general rule, try to break your topics into the smallest bite-size chunks possible. Not only does this encourage search engines to list your site, it also fits with the way that readers interact with the Web.
While there are no hard and fast rules for what is the optimal posting frequency (and Google does not reveal how it factors site updating), an analysis of the posting frequency of the top 100 blogs as tracked by Technorati shows that the average number of posts per day is between five and six. A number of bloggers who have adjusted their posting frequency and analyzed the resulting traffic numbers claim three posts a week is a minimum, and three times a day is where you begin to see some serious traffic. The best guideline of all may be the one put forth by Buzz Bruggeman, who claims that you need to be posting “more often than your closest competitor.”
With passion and purpose, your blog can be a labor of love that meets pragmatic business goals. Understanding what’s required and using the many tools at your disposal, there’s no reason that you can’t achieve the success of an “A list” blogger. As with so many ventures in life, enthusiasm and commitment can make all the difference.
Whilst we’re on the topic of posting frequency, this particular article is the 1000th post here at bloggingtips.com. I would like to congratulate Kevin in getting bloggingtips.com to this first major milestone and on Kevin’s behalf, Id like to thank all our authors for the dedication in consistently providing our users with quality content this community has grown acustomed too. Here’s hoping for another 1000 which at our current posting rate, will be reached in exactly 358 days from today.