Figuring out the complete picture of how your blog is doing involves analyze your visitors, your RSS readers, your email recipients, your Twitter followers and nay other social media site where your blog is discussed or linked with. Figuring out the analytics for any one of these systems can be a challenge, but getting all of this information in one place has extremely difficult. PostRank has launched PostRank Analytics as a way to help bloggers capture social engagement and traditional metrics all in one place.
PostRank Analytics hopes to help bloggers get an integrated picture of the impact of their content – right down to each story – across the social web. They take your Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see also see this analysis by week, month or quarter. Blog posts are featured on the appropriate days. Moving the mouse over a particular day reveals the exact numbers for that day, while clicking on a specific blog post will show deeper measurements for that post.
The most valuable part of PostRank Analytics comes when you evaluate specific blog posts. This allows you to see your total page views, unique visitors, bounce rate and average time on the post for each entry while also seeing how many people have tweeted about the post, how many comments it received, if there are any FriendFeed or Reddit reactions, was it re-posted on Tumblr and more. Beyond analytics, the inclusion of research on commenters is also useful for people trying to decide whether to respond to individual conversations.
To use PostRank Analytics you first need a PostRank account where you have verified ownership of your blog. You will also need to share access to your Google Analytics account and share your Twitter username with PostRank. The service is $9 USD a month and provides a 30 day trial. For any blogger who wants to grow their blog traffic and truly understand which posts are the most successful, it is certainly worth a trial if not an ongoing subscription.