The good news is that Black Friday 2017 is still 10+ days away!
That means if you are reading this article today while I publish it – then you have just as many days on your hands to start preparing for this mega sales event.
Usually what happens is that we are too late to the party and can’t really make the most out of it – which was the main reason why I wanted this article out early this year.
Black Friday is huge and it gets stretched to the Cyber Monday, and for this entire weekend the sales and discounts continue to reach its peak. As bloggers and marketers, you want the slice of that pie.
Stop planning and research and simply dive in, get something out today – too much of planning and not taking action only wastes time. Do a landing page, write a blog post – start selling something now!
Here’s a 5 Step Guide to get started with Internet Marketing and make some cool dollars this Black Friday!
Step 1 – Research Your Products – I know it can be a bit surprising to see about researching products first, normally you buy your domain or think about your niche to start with, but that is a very wrong way of approaching things. The first step should always be about what you want to promote.
However, do note that Black Friday is nearly here and there isn’t time enough to create a domain and start working on it – your best option here is to start working on an existing domain.
You can use any affiliate platform for your research, there is simply no limits to shops that offers black Friday discounts, but let me take Clickbank as an example for this one. Now, let’s say your niche is health – it can be anything but I usually go for health niche because I always have a few health related blog laying around!
Step 2 – Keyword Research – This step is easy, don’t complicate it with too many tools. All you need is some related keywords around the product that you have chosen. Use tools like UberSuggest or simply search on Google to find some related keyphrazes. Then start noting them down on a notepad.
You need to write articles around those keywords – but before you start jumping, it is best that you know more about what the issues – what problems people are facing and how many of those problems and issues will your product solve.
For this, check people’s reviews of the product on Amazon, look up Quora on related questions and search sites like Twitter to see how people are reacting to these issues and their solutions on the Social Media.
Step 3 – Start writing article – You do need to write unique articles and it should pass copyscape. This step can be easily outsourced, but if you are a good writer then you can easily write it yourself.
In the previous step you have already done your research. For writing an article you will have to research more – thankfully the internet is already filled up with so much of information on any topic that research is pretty simple now. Don’t copy anything though – take the ideas from the articles, Youtube videos, infographics etc. and then start writing the article in your own words.
Step 4 – Once you complete the article, share it on the social media – use all of your channels to promote the article. There are sites like ViralContentBuzz, GuestCrew, JustRetweet that can spread your content on the social media with ease. All you have to do is – share other people’s content – earn credits in the process and use those to get more shares on your own content.
Use Influencer marketing – there’s many ways to do it but the most effective way is to link to influencers from your article. Then reach out to those whom you have linked and ask them for sharing your article on the social media. Some of them will be generous enough to link to your article as well.
Step 5 – Build Backlinks: While this step can be done in any number of ways – ultimately the target of this step is to get some genuine and natural links to your site and the article. Here’s some quick steps to build links to your article:
Guest Posts: With less than 10 days to go for the black Friday – it will be a challenge to get guest posts published. Still if you speed up and write 2 to 3 articles a day, related to your content – then it might works out.
Web 2.0 Links: This step is quicker, there are sites that allow posts to automatically appear on their sites – all you have to do is signup and post. Then there are some other web 2.0 sites that allows you to have a profile, many of those profile creation sites allows you to have a backlink.
Comments: Perhaps the easiest way to get some quick links to your articles is start commenting. Just make sure to comment on relevant blogs!
Forums: You have to search for related forums that allows links in the signature or posts. Make sure to add value on those forums, if it seems that you have registered on their forum to build links then they will ban you quickly. Focus only on contributing first – build up a profile, then go for the links.
Quora: This site has grown so quickly that at this moment no matter what topic or niche you have selected, you will find people on Quora that are interested or even experts on your chosen topic.
Experience is a big thing – even if you fail to make something big this black Friday you will still remember the process. Next year, simply start early – better yet start now!
The offers and discounts related to black Friday might not be live till the last few days – but you already know the process and you can have the sites ready and the articles in the drafts and wait for the right time. Once the stores and the portals starts to display their black Friday deals, start to add those to your article drafts and start publishing them.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
7 Reasons Nobody is Reading Your Blog
Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
Beware Trying to Profit Solely through these 2 Travel Blogging Income Streams
Sponsored post revenue.
Until you build a huge, loyal readership, who gobbles up your posts left and right, sponsors have little interest in advertising on your blog. Sponsors want maximum bang for their blogging buck. Advertisers want to get their business in front of as many interested, hungry eyes as possible. Imagine an advertiser paying for a television spot. Why? Businesses wish to receive massive exposure in front of hundreds of thousands to millions of interested people who will buy their product or service.
If this makes sense on television, why would you believe a sponsor would pay you money for the 10 people a day who read your new blog? Why would you believe advertisers would pay money for the 40 daily, un-targeted, non-engaged visitors to your blog? Advertisers have no interest spending money in a campaign that cannot work. Business owners do not pay bloggers to advertise their venture for 10 non targeted visitors daily. Why then do travel bloggers try to profit solely through both sponsored post and advertising channels if most get 10, 50 or maybe 100 visitors daily, to their blogs? Especially if said blogs lack engagement and targeting, you will not make a cent of ad revenue and sponsored revenue until you build a large, loyal following.
Building large, loyal followings takes time, energy and a certain generosity. Few bloggers put in the time and energy. Few bloggers generate significant sponsored post and ad revenue. But most travel bloggers see top travel bloggers raking in sponsored revenue, imitate the top pros, rely on these 2 income streams and struggle horribly to make income because sponsored post and ad revenue are only reliable, consistent income streams for bloggers with huge, targeted followings.
Try this Instead
Write and self-publish eBooks.
I wrote a travel blogger eBook to help you become a full time travel blogger. Although I do generate more and more sponsored post and advertising revenue, self-publishing eBooks allows consistent income to flow to me while I see more sponsored opportunities appear in my email inbox.
Convert the eBooks to audio books. Sell audio books to generate consistent income. Convert the eBooks to paperbacks. Sell the paperbacks to generate income. Create and sell online courses. Engage in affiliate marketing.
Most importantly, be generous and genuine. Help people freely in as many spots as possible. Be of service. Be helpful. Write and publish posts to your blog. Write and publish guest posts. Broadcast live videos on Facebook and YouTube. Publish a podcast. Being generous in many spots online boosts income because you gain the skills and exposure to become a known commodity in your blogging niche. Why do you think I guest post in so many spots daily? I love helping people and also know each post builds my skills and increases my exposure. The more folks know me, and the more folks who see I can write, income flows to me through all channels. But I never relied solely on sponsored post and ad revenue as a blogging tips and travel blogger because income does not flow through those channels until you build a large, loyal following. That takes time.
Diversify and Prosper
Diversify income streams. Be generous in helping people and in giving people options. Some of my readers prefer listening to audio books over reading eBooks. Some readers prefer reading eBooks over listening to audio books. I cater to their preferences and earn more income as my sponsored post and ad revenue grows.
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