The good news is that Black Friday 2017 is still 10+ days away!
That means if you are reading this article today while I publish it – then you have just as many days on your hands to start preparing for this mega sales event.
Usually what happens is that we are too late to the party and can’t really make the most out of it – which was the main reason why I wanted this article out early this year.
Black Friday is huge and it gets stretched to the Cyber Monday, and for this entire weekend the sales and discounts continue to reach its peak. As bloggers and marketers, you want the slice of that pie.
Stop planning and research and simply dive in, get something out today – too much of planning and not taking action only wastes time. Do a landing page, write a blog post – start selling something now!
Here’s a 5 Step Guide to get started with Internet Marketing and make some cool dollars this Black Friday!
Step 1 – Research Your Products – I know it can be a bit surprising to see about researching products first, normally you buy your domain or think about your niche to start with, but that is a very wrong way of approaching things. The first step should always be about what you want to promote.
However, do note that Black Friday is nearly here and there isn’t time enough to create a domain and start working on it – your best option here is to start working on an existing domain.
You can use any affiliate platform for your research, there is simply no limits to shops that offers black Friday discounts, but let me take Clickbank as an example for this one. Now, let’s say your niche is health – it can be anything but I usually go for health niche because I always have a few health related blog laying around!
Step 2 – Keyword Research – This step is easy, don’t complicate it with too many tools. All you need is some related keywords around the product that you have chosen. Use tools like UberSuggest or simply search on Google to find some related keyphrazes. Then start noting them down on a notepad.
You need to write articles around those keywords – but before you start jumping, it is best that you know more about what the issues – what problems people are facing and how many of those problems and issues will your product solve.
For this, check people’s reviews of the product on Amazon, look up Quora on related questions and search sites like Twitter to see how people are reacting to these issues and their solutions on the Social Media.
Step 3 – Start writing article – You do need to write unique articles and it should pass copyscape. This step can be easily outsourced, but if you are a good writer then you can easily write it yourself.
In the previous step you have already done your research. For writing an article you will have to research more – thankfully the internet is already filled up with so much of information on any topic that research is pretty simple now. Don’t copy anything though – take the ideas from the articles, Youtube videos, infographics etc. and then start writing the article in your own words.
Step 4 – Once you complete the article, share it on the social media – use all of your channels to promote the article. There are sites like ViralContentBuzz, GuestCrew, JustRetweet that can spread your content on the social media with ease. All you have to do is – share other people’s content – earn credits in the process and use those to get more shares on your own content.
Use Influencer marketing – there’s many ways to do it but the most effective way is to link to influencers from your article. Then reach out to those whom you have linked and ask them for sharing your article on the social media. Some of them will be generous enough to link to your article as well.
Step 5 – Build Backlinks: While this step can be done in any number of ways – ultimately the target of this step is to get some genuine and natural links to your site and the article. Here’s some quick steps to build links to your article:
Guest Posts: With less than 10 days to go for the black Friday – it will be a challenge to get guest posts published. Still if you speed up and write 2 to 3 articles a day, related to your content – then it might works out.
Web 2.0 Links: This step is quicker, there are sites that allow posts to automatically appear on their sites – all you have to do is signup and post. Then there are some other web 2.0 sites that allows you to have a profile, many of those profile creation sites allows you to have a backlink.
Comments: Perhaps the easiest way to get some quick links to your articles is start commenting. Just make sure to comment on relevant blogs!
Forums: You have to search for related forums that allows links in the signature or posts. Make sure to add value on those forums, if it seems that you have registered on their forum to build links then they will ban you quickly. Focus only on contributing first – build up a profile, then go for the links.
Quora: This site has grown so quickly that at this moment no matter what topic or niche you have selected, you will find people on Quora that are interested or even experts on your chosen topic.
Experience is a big thing – even if you fail to make something big this black Friday you will still remember the process. Next year, simply start early – better yet start now!
The offers and discounts related to black Friday might not be live till the last few days – but you already know the process and you can have the sites ready and the articles in the drafts and wait for the right time. Once the stores and the portals starts to display their black Friday deals, start to add those to your article drafts and start publishing them.
4 Common Blogger Time Wasters
I wrote an eBook on how NOT to waste time online.
Buy it here:
Full time employees, busy moms and college students working part time often find blogging difficult, for there seems to be no time to blog. But there is time to blog the split second you stop wasting time on these incessant things, for minutes or even hours daily.
I do not buy minutes for my phone. At times, my wife buys minutes when she….just chooses to. I am not a doctor; nobody will die if they do not contact me via phone. I can read a map. I can speak to people offline. My phone is a time waster so I rarely use it. Guess what? Some people believe I am an elite level blogger….and I do not use my phone, barring using it at home, with an internet connection. Doesn’t that suggest you can succeed in blogging even if you do not have a phone with minutes? Turn off your phone or trash it or delete minutes for a few weeks. Observe your fear-attachment to technology and being connected. Save 1, 2 or 10 hours of time of needless phone checking and chatting, over a month.
Email. The ultimate time waster for most bloggers who check email 10 to 20 times daily or more. Unless you are a doctor or in emergency services, your blog is not a life and death business. Clients can wait. Really, they can. But most bloggers are so filled with fear, and too desperately attached to clients, that they check email 10 or 20 times daily, wasting time better spent writing a guest post or blog post. I check email 1-5 times daily. No more. My life reads like a movie because I am creating and connecting versus desperately checking my email, fearing loss.
3: Stat Checking
Oh my goodness; stat checking. Who signed up today? How many courses did I sell? How many eBooks did I sell? What are my metrics? Some bloggers check stats hourly. This is madness, because blogging is a year to year, not an hour to hour, endeavor. Nobody blogs well over an hour to hour basis, so why would you check stats hourly, or even, daily? I have blogged for 20,000 hours. AFTER 20,000 hours, some people believe I am one of the best bloggers on earth. Not because I stopped every hour to SEE IF I WAS DOING GOOD, DOING WELL. Successful blogging is like running a 26 mile marathon, enjoying the journey, and finishing. Failed blogging is like running a marathon and stopping every 200 feet to see if you finished, or, how you are doing. Insanity, and a huge time waster, too.
You will never get it perfect. Sorry. So stop wasting time on your 45th draft and just publish the post. We will love it. I promise. Perfectionism robs joy, steals happiness and snatches freedom from every blogger. Be at peace with publishing content. Edit a bit, but go live. Go public. Stop wasting time trying to make something perfect or flawless because critics find fault with anything, and, fans see past your imperfections.
There you have it, guys. Make sure you buy my eBook on the way out.
Blog Content or Promotion?
I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.
Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.
But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.
Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.
Both Content and Promotion
Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.
Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.
Does Blog Content Make You Money?
starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.
Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,
You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.
You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.
Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.
Content makes zero dollars.
You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.
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