My take; build relationships with companies.
Bond with people.
Get invited to guest post on company blogs.
How should you pitch companies for guest posting opportunities? Email personalized messages to reps from companies. Stress the benefits to THEIR audience, not yours. Read the blog for a few posts. Understand what their readers want and need. Tailor pitches to meet the needs of their readership. But….
….I prefer building bonds with people. People befriend me. People trust me. People invite me to guest post on their blogs. Companies invite me to guest post on their blogs. I never cold pitch – save 2 people – because going in as a stranger, cold, creates instant tension/resistance between you and the person who you pitch. Company reps trust you as much as they can throw you, in most cases. People also know you likely struggle – most cases – because if business were booming, all guest posting opportunities would flow to you. No established, pro blogger with clout, blogging peacefully, has to pitch anybody, any idea. Why? Everything flows to you via email, social media and via your blog.
Building up posture to allow success to flow to you – pitch-free blogging – takes more generous service, time and patience but this strategy leads to ever-increasing returns. Big time bloggers do it this way. The time and energy you put into building something special now by creating content and forming strong bonds with top bloggers – versus cold pitching all day long – pays near and long term returns that continue to increase in size and scale. Since you published 2 posts today and 2 guest posts too, versus spending 6 hours cold pitching bloggers, all the attention and energy you devoted to creating content puts you in 4 more spots online. Being in 4 more spots positions you to gain greater skills and exposure, increasing the likelihood that people pitch you opportunities, via guest post invites. Eventually, you build such a large, loyal friend network that guest posting invites will flow to you effortlessly. Plus whenever you ask blogging buddies – and company reps – who needs a guest post, many gobble up this opportunity with relish.
Be the Hunted Not the Hunter
I could share how to be the hunter, chasing strangers blindly, trying to work like heck to manipulate and coerce strangers to get your guest post on company blogs. But being the hunter wastes your time and energy because spending the same time and energy generously creating content and building connections makes you the hunted. Being the hunted means you experience exponentially increasing blogging business success over the long haul AND all business opportunities and guest posts flow to you. I have over 13,500 back links pointing to Blogging From Paradise. Did I ask 13,500 people to link to me? Nope. Did I pitch 13,500 bloggers guest posting opportunities? Nope. I pitched 2 people. One as an experiment, the other, a blogging community of millions. Can you see why it pays to have posture, to help people generously and to be the hunted, versus being the hunter? Everything keeps growing for me AND keeps flowing to me. What a combination!
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