Who else wants to make more money from affiliate marketing?
Dumb question. Everyone wants to make more sales, right?
But here’s the thing: affiliate marketing is NOT easy.
Successful affiliate marketers like Pat Flynn, Zac Johnson, Matthew Woodward know one thing: they know how to sell without sounding like a sales guy.
If you’re struggling to make more affiliate sales, you should know how to promote your products the RIGHT way. In this post, you’ll discover some of the best ways to promote your affiliate products so you can make more sales.
#1. Your content strategy plays a vital role
Most of the affiliate marketers will just rephrase information about the product that they find on the Amazon product page and put that on their web page but it will bore your readers off your page. And, why would Google show your page which just repeats what is already on the Amazon page?
You may wonder how to write that will really please your readers and Google. Here are the 3 tips that will help you with it.
#1. Analyze reviews: You can find gold mine of information about the product from real consumers in the reviews area on an Amazon page. Just scanning through the reviews will get you an idea.
You can also find recurring issue/concern with the product that needs to be mentioned and expanded on. So, do not overlook the reviews for content ideas and topics worth covering.
#2. Dig Into Forums: To make your page better and helpful to readers, dig into forums. Because, forums are made up of real people having real conversations.
#3. Use content to introduce them to your product: You can use your content to introduce your product to readers as they come to your web page without any real knowledge of the particular product you are promoting.
In order to show the product in action, do video overviews to make it familiar to your readers. There will be some people who come to your web page that already know about your product, but they look for more information and insight before making a purchase.
So, for this kind of readers, you should give them something new about the product. A new benefit or a new way of using it. Share something new about a product they are already familiar with.
As an affiliate marketer, one thing you should remember is that the main purpose is to help the reader know what they want, so they want it when they get to the sales page. By helping your reader and not being an unnecessary step in the sales funnel, you will find more sales in your affiliate account.
#2. Build trust before you even start selling
The #1 secret behind any successful affiliate marketer in growing their affiliate sales is building trust. However, it’s really hard to gain someone’s trust without having prior online reputation. Yes, trust is the new currency online.
Trust is the key especially when it comes to online. No one buys from strangers. People buy from people they know. If you want to increase your affiliate sales, you need to build trust and building trust is not a rocket science if you follow few simple tips.
- Write in-depth articles: Instead of writing short content, write in-depth articles. In-depth articles not only rank high in the search results but they provide huge value to your audience. If you post detailed articles on your sites, your readers will also recognize you as a thought leader.
- Look for ways to get mutual benefits: Be authentic and develop a “win/win” approach.
- Be that helpful guy: If people recognize you as a helpful guy who provides valuable information, they will build trust. So, increase your online reputation by being helpful.
- Be consistent: If you are not consistent in producing great content, then no one really cares in online world. When it comes to building audience and increasing sales, being consistent is the real key. Always, use social media to connect with your fans regularly. Sticking to a consistent blog posting frequency answer your audience queries.
#3. Offer extra bonuses to your blog audience
Offering extra bonuses to the people who are already interested in buying products you recommend quickly turn them into sales.
For example, if you are offering a paid eBook worth $10, then give it away for free to the people who buy products from you. Clearly mention this offer on your product review pages, resources pages or on your blog’s sidebar where you are promoting your products.
Also. tell them that they will get all the bonuses once they purchase the products from your affiliate links and ask them to send an email receipt so you can easily track your earnings.
#4. Improve the sales page
The success of your product largely depends on the effectiveness of a sales or product page. For some products you may use a typical sales letter or sales page and for some other products you may use a page more similar to product description page on an ecommerce website.
Whatever the type of page you use, the usage of visuals and the copy of the page are critical. If you are not an experienced copywriter you can find some example sales pages and structure your page to replicate it. Pay attention to the types of headlines, colors, formatting, and spacing used on other sales pages.
Also observe how they display testimonials or endorsements, how they list benefits of the product, and how they implement the call to action. Creating an effective sales page is usually an ongoing process. However, even small improvements to the page can have a very real impact on conversions and revenue from the product.
Also, if you want to convert visitors into buyers, then you should make them stick to your blog with great design.
However most people think that creating appealing landing pages is expensive. No it’s not. There are a ton of options where you could get high converting landing pages within a budget. If you have a bad design with a bad typography, no one likes to read and share your blog posts even you produce great content.
To increase your affiliate sales, you should invest time and money on creating an appealing design.
#5. Select the right affiliate products to promote
Just by selling every product, you can’t make money from affiliate marketing. It’s impossible to make money from all the products unless you pick a handful of carefully selected products to promote. You should promote the products that are extremely relevant to your website audience.
The #1 secret behind increasing affiliate products sales is to promote the right kind of products to your audience. For example, if yours is yoga blog, then running the web hosting and themes related banners on your blog won’t fetch you any result. By doing so, you are wasting your website space for the promotion of unrelated products.
Before start promoting it on your website, read customer reviews about a product. Get a detailed knowledge about the product you are going to promote. So that, you can answer some of your reader’s questions related to that product.
#6. Do product reviews
Without promotion, you can’t reach wider audience. You should always find better ways to promote your affiliate products to increase sales. Without reaching a large group of people, you can’t make more sales.
One of the best ways to boost your affiliate sales is to write genuine product reviews. A unique writing tone attracts your audience so that people trust you with your words. So, just for the sake of increasing your affiliate sales, don’t write product reviews.
Always promote the products you personally use. While writing review, mentioning the flaws of the products also helps in gaining trust of your readers.
Here are few tips to write genuine product reviews:
- Always give importance to your readers, never write reviews just for the sake of money.
- To instantly builds trust and credibility, always share both pros and cons of using the product reviews you promote.
- While writing product reviews, don’t use too many affiliate links. Use your links in prominent places and if possible use banner ads because they convert really well.
- Performing SEO on your posts would further increase the prospects. Your written product review can make an appearance on top of search results and thus more visitors would translate into more sales.
- While promoting products through reviews, always focus on benefits rather than features. Instead of pitching the features, tell your audience the need of using products. Above all, make sure to have a fast loading website that doesn’t make your audience yawn.
If you want to increase affiliate sales of your products, use words like ‘coupon codes’, ‘discount’, etc. which are searched frequently while writing review because people love searching for how to manuals, discounts, coupons and deals around the products of their interest.
Before start writing about it, do extensive keyword research about a product if you really want to get into top 10 for reviews, discounts and coupons related keywords for affiliate products. So that, you can increase affiliate sales number to great extent.
Successful affiliate marketing takes a ton of time. If you’re a beginner, instead of focusing on sales, focus on spreading your network.
Find out how you can help others. Find out how you can sell without selling your soul. Figure out ways to educate your audience about the products that you promote. That’s how you succeed.
So what are your thoughts? Do you have any more tips to boost affiliate sales?
AdPushup Review: How AdPushup Helps Publishers Grow Their Ad Earnings
As a publisher, you produce content because you want it to be seen. Generating traffic for that is the first aspect here. At the same time, you also want to optimize the ads on your site in order to maximize your monetization potential. Hence, figuring out how to monetize the traffic becomes the second aspect.
You can’t just be tossing up random ads anywhere hoping for the best to happen. It takes the right tools with the right technology for the job. AdPushup, one of the fastest-growing revenue optimization tools out there, has been doing exactly that.
Upon trying and testing, I learnt the platform uses automated A/B testing and machine learning in order to create ad layouts that convert. In this post, I’d like to present my thoughts on how I think the platform helps publishers optimize their ad stack, while overcoming common challenges and growing the bottom line.
A Detailed AdPushup Review and How to Use Push Notifications
The objective of AdPushup is quite clear: optimize the ads on a website in a way that they drive the maximum revenue. To accomplish this, AdPushup offers technologies that have been known to ad tech for a while; and are now rapidly gaining traction amongst publishers.
Here’s a glimpse of the technology features that I’ll further discuss in this post:
Conversion Driven Ad Layouts
In my experience, one of AdPushup’s strongest USPs is the Ad Layout Optimization tool.
Being a publisher, you may have a sense of how to make your site look good. But do you have proven data to back your decisionsーwhere should your ads go, what type/format should you choose, and what next after the ads are in place?
If you’re anything like me, you’d want to interact with an easy-to-understand visual interface, than bury yourself elbow-deep in HTML, PHP, or CSS. The Ad Layout Optimization tool offers a point-and-click interface to help laymen like us create new ad units and layouts by ourselves.
Beyond that, the algorithm leverages machine learning to optimize the ad layout through ongoing A/B testing. As a publisher, the more work you can automate, the more time you invest in creating great content!
The Need for Demand
As much as advertisers seek premium, targeted inventory for their ad campaigns, publishers also want their inventory in the right hands. Moreover, header bidding helps garner better value for the inventory. As a result, a lot of inventory-owners are getting started with header bidding.
Upon researching, I came across the demand partnerships AdPushup has to offer to its publishersーindustry-names like IndexExchange, Media.Net, Rubicon, Sovrn, DistrictM, Pubmatic among others. As a publisher, it helps me develop some faith in investing in this practice knowing that my inventory is in safe hands.
Counter to Ad Blockers
In a report by Statista, as of 2019, 25.8% of the Internet users in the US are using ad blockers. That’s like 1/4th of my traffic not being able to see my ads. In my view, this is pretty much enough to cause some serious FOMO around ad impressions to any publisher.
The adblock recovery solution by AdPushup acts as a remedy here. The solution first detects the users who might be using AdBlock. Next, adhering to Acceptable Ads, only shows user-friendly and non-obstructive ads. The best part is, users get to have a last say about whether they want to see the re-inserted ads or not.
But why would users agree to see ads again, when they had them blocked in the first place?
You see, users don’t hate ads. They just hate disrupting, annoying ads. The adblock recovery solution only shows ads that pass the Acceptable Ads Standards’ eligibility and qualify to be called ‘acceptable ads.’
With AdRecover, AdPushup helps publishers recover revenue that would have otherwise been lost, while adhering to high UX standards. The net result is more money in your pocket without having to look for new revenue channels.
Ads that Are Seen
Most of the Internet is flooded with display ads. In an environment where users take seconds to decide to either engage or disconnect with a site, poorly placed ads are very likely to go unnoticed. The industry calls this phenomena banner blindness.
AdPushup provides innovative ad formats as a solution for publishers. Their library includes formats like in-image ads, in-view ads, docked ads, and sticky ads, along with native. These ad formats are unique and help improve ad viewability and CTRs.
Managing Everything on Your Own
Along with the various ad optimization solutions offered by AdPushup, it also has a consolidated app manager. Meaning, you get an interactive interface where you can manage your inventory and take charge of your actions.
For example, if you’re using header bidding, you get to see the option to add/remove demand partners. Or, while using the ad layout editor, you can simply create layouts and see the A/B test results populating in the panel.
The best part is, you get constant guidance from AdPushup. Whether it is about creating layouts, or you need advice with header bidding, the support guys with their professional ad ops expertise lend you a hand at every step. Being a fully-managed platform, they also take on the complete legwork on your behalf.
This empowers publishers with more flexibility, making AdPushup more publisher-friendly. It’s a great fit especially for novice publisher who may otherwise be intimidated by the complex or technical requirements of ad optimization.
Do you use web apps on your computer? These are designed by keeping the end-user in mind, and the AdPushup platform works in much the same way.
In addition to the visual layout editor, you’ll find features like AdRecover—anti-ad-block solution which we just discussed.
Next, the AMP-conversion feature makes it easy to convert web pages to AMP (Accelerated Mobile Pages). The point is, it’s both easy and powerful for you regardless of your level of technical expertise.
In the case you are working with closed networks that don’t participate in header bidding, the Ad Mediation feature leverages machine learning to determine which network is likely to bid the highest.
Many publishers underutilize their ads. Hence, a feature you might enjoy using in the app manager is Innovative Ads. Through a simple step-by-step wizard, you are able to build ad units for high-value placements. The biggest key with AdPushup is to look for the big wins along with the improvements to maximize your earning potential.
What’s more? With AdPushup, you can manage multiple sites under one account. This saves time, making it much more accessible for you to dive deep into the intricacies, and understand what brings you dollars and cents in through the front door.
Seeing the Performance at a Glance
When you log into your account, you are presented with a clean and robust dashboard. What’s great is that you can not only look at your estimated earnings for each individual web property, but also for your account as a whole, right at the top.
This includes comparing yesterday’s earnings against the same day of the last week, comparing the last 7 days versus the previous period. I personally found this quite convenient and effortless.
Similarly, you can review a graph that compares your performance with AdPushup versus your original setup, paying specific attention to your page RPM. Again, this is true for your account as a whole and for individual websites. You can also choose between date settings like yesterday, the last 7 days, the last 30 days, or this month.
Below that, (not shown in the screenshot above) you’ll get to see a pie chart showing your revenue by networks, helping you decide where to focus and how to align your efforts.
The main navigation in the left sidebar is easy enough to understand, showing an interface packed with data in a tidy manner. Reviewing individual sites is straightforward, including viewing individual reports and managing individual sites—accessing AP head code and managing blocklist.
Getting into Detailed Reporting
What we discussed above was the dashboard. The reporting on AdPushup is further more detailed. You can choose reports based on the site, device, network, page group, page variation, and more. Furthermore, you can choose an interval, add filters, review page views, look over ad eCPM, and so much more in reporting data.
If you’d like to analyze the data even further, reports are easily exportable in Excel format. With this data, you can make informed decisions about which opportunities to pursue.
One approach that I find particularly appealing is being able to generate a report based on the revenue channel. This reveals how each channel performed on each date in terms of ad eCPM, impressions and net revenue. (Probably one of the most important things publishers are after.)
This kind of report should reveal your greatest areas of growth, as well as shed light on areas with the biggest potential upside. What are you overlooking? What revenue channels are improving or falling over time? Are you even on the right path of monetizing your ads?
As a robust monetization tool for publishers, AdPushup comes powered with an intuitive user interface, deep reporting options, and several features to elevate your monetization to a whole new level.
With quick integration, continuous optimization powered by machine learning, and a convenient payment schedule, I find that this is the kind of utility you want to have in your arsenal if you want to really raise your bottom line. If you’re not already using AdPushup, you’re leaving money on the table.
Have you really optimized your ads yet? I think it’s never too late to get started.
Build Your Online Business with Marketplace SuperHeroes
Have you ever wanted to run your own online business, but you weren’t sure what to expect or how to get started? The incredible thing about the online world is that you don’t need to be a big, recognizable brand yourself, nor do you need to develop and produce your own unique products. You can leverage all the systems that are already in place and start turning a considerable profit, but you need to know how to do it. And that’s what Marketplace SuperHeroes (MPSH) are all about.
The guys over at MPSH focus on helping their members create a 5-7 figure income stream selling low-competition, high-profit items on Amazon. And the cool thing is, they don’t just teach people to sell in the US – they work on “multiplying” sales and profits, by selling products in the US, UK and Europe, making this a global business model.
A Step-By-Step Comprehensive Guide
Approaching the world of online business can feel daunting and intimidating at first, and rightfully so. But that’s why Marketplace SuperHeroes was developed. Their flagship Core 2.0 Program is an online video course that you can follow, one step at a time, and get yourself moving towards building a successful, sustainable business that continues to make money while you sleep.
When you sign up to The MPSH Core 2.0 Program, you gain access to a number of different products, including Phase 1 and Phase 2 of the Core 2.0 Program, as well as a number of bonus products such as Fuel Your Empire, The 1K Per Day Roadmap, Invincible Importing, and 30 Minute Legendary Listings. For the purposes of this review, we’ll focus mostly on MPSH Core 2.0 Program (Phase 1).
This is where you really get started with the Marketplace SuperHeroes Core Program. It has been divided into six convenient modules, that you make your way through, taking action after each module. Don’t skip any, as each module builds upon the one that came before it, and so forth. There are also helpful building blocks at the end of each module, to make sure you’re ready to move onto the next one. Realistically, you can start your business at any time, building on the knowledge and guidance as you make your way through the program.
As you open the first module, you’ll see that it is further subdivided into a number of parts. Each part comes with a brief write-up, along with a main video. Most videos are around 10 minutes in length, making them easily digestible. Conveniently, audio versions and transcripts are also available for reference, in addition to the videos themselves.
A Closer Look at Module 1
The basic structure of module 1 is mirrored throughout the rest of the MPSH Core Program. The introductory video in each module gives you some sense of what you can expect to learn in that module. That’s also where you’re introduced to your hosts.
After the introduction, you dive into the first video in the module. For example, for this first module, we learn about how you can get the most out of the system. The video course is largely structured like a PowerPoint presentation with voiceover narration. The presentation can include screenshots and screencasts, as well as more basic text-based slides as part of the deck.
At the root of it, Marketplace SuperHeroes is training you to be a successful global seller on Amazon, selling products that you can reliably source and resell in Amazon’s online marketplace. The objective here is not to become a big brand yourself or to grow into a massive company that requires significant management. Instead, it’s about creating a business and system that can generate reliable profit, day after day, from the comfort of your home, on your own schedule.
The videos explain why Robert and Stephen believe that Amazon is the ideal environment for such a business, like how it already has such a strong brand presence and how customers know they’ll get quality support. Each module wraps up with a longer analysis video where the guys provide a deeper dive into the content. Think of it like a post-show discussion or podcast episode about a TV show or movie you just watched.
Key Concepts to Begin
I won’t dive too much into the finer details here, as you really need to make your own way through the entire course to appreciate how much you can learn and apply to your own business. However, I will touch on a couple of key concepts that provide a sort of framework for the type of Amazon business you can expect to build by following this blueprint.
First, they describe the Rule of Five. If you can decide on five products that you can sell in five countries, selling five units per country per day at a $5 net profit per unit, you’re well on your way to online success. That works out to $18,750 per month or $225,000 per year. Remember that this is net profit, not total revenue. The Rule of Five really illustrates the power of multiplication and simple scale. They also mention that you should look for at least a 30% profit margin (they call it POR, or Profit on Return) for the products you choose to sell.
Another key concept is what they call the B.E.S.T. product strategy. This describes how you should go about choosing which products you want to sell. B.E.S.T. stands for Boring, Established, Scalable, and Tangible. In other words, you’re not looking for trendy products that could be a flash in the pan or brand new products that have not yet been adequately tested in the market. Instead, boring is best. These are the products that people will keep buying, outlasting fly-by-night trends.
The 4S Product Gauntlet
Another huge component to how Marketplace SuperHeroes guides your path to building a successful online business is the 4S Product Gauntlet. The 4S’s stands for Search, Shortlist, Select, and Source, and it’s the four-step process that goes into deciding which products you should sell on Amazon and how to get them. This ties into the related tool, which accompanies the online course.
As you can see in the provided screenshot here, the navigation is simple and logical to follow. The four “S” steps are all listed along the left column, so you can work your way through them one by one. There’s also a “Goals” tab at the top for working out some of the numbers you’d like to achieve. For the 4S, it’s easy enough to add products to your list for research purposes.
Remember that product research is an ongoing process, so while the starting objective is the Rule of Five, recognize that there is always room for improvement and refinement too. The videos explain how the 4S Product Gauntlet works, as well as how you can implement that strategy using the provided tool.
Become a Best Seller
This is all just the tip of the iceberg. As you work your way through Phase 1 of Marketplace SuperHeroes Core 2.0 Program and into Phase 2, you’ll be guided through a series of other concepts and frameworks. These include business structure, purchasing and importing, listing optimization, and international expansion. It’s critically important to understand these sorts of logistical matters, as they are part and parcel of running a successful online business.
Marketplace SuperHeroes really is a comprehensive guide to starting your own Amazon seller business. You are provided with hours of video content presented in a format that’s easy to follow and understand. It’s just up to you to put those lessons into action.
How to Drive More eCommerce Sales and Leads with Marketing Automation
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.
To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.
The Flashy Approach to eCommerce
There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.
One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.
Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.
Email Marketing Platform
Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.
Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.
Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.
With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.
Marketing Automation Platform
Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.
You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.
That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.
Smart Popups, SMS Marketing, and Push Notifications Too
As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.
Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.
This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.
Pricing Plans Starting at $0 Per Month
The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.
What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.
No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.
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