Who else wants to make more money from affiliate marketing?
Dumb question. Everyone wants to make more sales, right?
But here’s the thing: affiliate marketing is NOT easy.
Successful affiliate marketers like Pat Flynn, Zac Johnson, Matthew Woodward know one thing: they know how to sell without sounding like a sales guy.
If you’re struggling to make more affiliate sales, you should know how to promote your products the RIGHT way. In this post, you’ll discover some of the best ways to promote your affiliate products so you can make more sales.
#1. Your content strategy plays a vital role
Most of the affiliate marketers will just rephrase information about the product that they find on the Amazon product page and put that on their web page but it will bore your readers off your page. And, why would Google show your page which just repeats what is already on the Amazon page?
You may wonder how to write that will really please your readers and Google. Here are the 3 tips that will help you with it.
#1. Analyze reviews: You can find gold mine of information about the product from real consumers in the reviews area on an Amazon page. Just scanning through the reviews will get you an idea.
You can also find recurring issue/concern with the product that needs to be mentioned and expanded on. So, do not overlook the reviews for content ideas and topics worth covering.
#2. Dig Into Forums: To make your page better and helpful to readers, dig into forums. Because, forums are made up of real people having real conversations.
#3. Use content to introduce them to your product: You can use your content to introduce your product to readers as they come to your web page without any real knowledge of the particular product you are promoting.
In order to show the product in action, do video overviews to make it familiar to your readers. There will be some people who come to your web page that already know about your product, but they look for more information and insight before making a purchase.
So, for this kind of readers, you should give them something new about the product. A new benefit or a new way of using it. Share something new about a product they are already familiar with.
As an affiliate marketer, one thing you should remember is that the main purpose is to help the reader know what they want, so they want it when they get to the sales page. By helping your reader and not being an unnecessary step in the sales funnel, you will find more sales in your affiliate account.
#2. Build trust before you even start selling
The #1 secret behind any successful affiliate marketer in growing their affiliate sales is building trust. However, it’s really hard to gain someone’s trust without having prior online reputation. Yes, trust is the new currency online.
Trust is the key especially when it comes to online. No one buys from strangers. People buy from people they know. If you want to increase your affiliate sales, you need to build trust and building trust is not a rocket science if you follow few simple tips.
- Write in-depth articles: Instead of writing short content, write in-depth articles. In-depth articles not only rank high in the search results but they provide huge value to your audience. If you post detailed articles on your sites, your readers will also recognize you as a thought leader.
- Look for ways to get mutual benefits: Be authentic and develop a “win/win” approach.
- Be that helpful guy: If people recognize you as a helpful guy who provides valuable information, they will build trust. So, increase your online reputation by being helpful.
- Be consistent: If you are not consistent in producing great content, then no one really cares in online world. When it comes to building audience and increasing sales, being consistent is the real key. Always, use social media to connect with your fans regularly. Sticking to a consistent blog posting frequency answer your audience queries.
#3. Offer extra bonuses to your blog audience
Offering extra bonuses to the people who are already interested in buying products you recommend quickly turn them into sales.
For example, if you are offering a paid eBook worth $10, then give it away for free to the people who buy products from you. Clearly mention this offer on your product review pages, resources pages or on your blog’s sidebar where you are promoting your products.
Also. tell them that they will get all the bonuses once they purchase the products from your affiliate links and ask them to send an email receipt so you can easily track your earnings.
#4. Improve the sales page
The success of your product largely depends on the effectiveness of a sales or product page. For some products you may use a typical sales letter or sales page and for some other products you may use a page more similar to product description page on an ecommerce website.
Whatever the type of page you use, the usage of visuals and the copy of the page are critical. If you are not an experienced copywriter you can find some example sales pages and structure your page to replicate it. Pay attention to the types of headlines, colors, formatting, and spacing used on other sales pages.
Also observe how they display testimonials or endorsements, how they list benefits of the product, and how they implement the call to action. Creating an effective sales page is usually an ongoing process. However, even small improvements to the page can have a very real impact on conversions and revenue from the product.
Also, if you want to convert visitors into buyers, then you should make them stick to your blog with great design.
However most people think that creating appealing landing pages is expensive. No it’s not. There are a ton of options where you could get high converting landing pages within a budget. If you have a bad design with a bad typography, no one likes to read and share your blog posts even you produce great content.
To increase your affiliate sales, you should invest time and money on creating an appealing design.
#5. Select the right affiliate products to promote
Just by selling every product, you can’t make money from affiliate marketing. It’s impossible to make money from all the products unless you pick a handful of carefully selected products to promote. You should promote the products that are extremely relevant to your website audience.
The #1 secret behind increasing affiliate products sales is to promote the right kind of products to your audience. For example, if yours is yoga blog, then running the web hosting and themes related banners on your blog won’t fetch you any result. By doing so, you are wasting your website space for the promotion of unrelated products.
Before start promoting it on your website, read customer reviews about a product. Get a detailed knowledge about the product you are going to promote. So that, you can answer some of your reader’s questions related to that product.
#6. Do product reviews
Without promotion, you can’t reach wider audience. You should always find better ways to promote your affiliate products to increase sales. Without reaching a large group of people, you can’t make more sales.
One of the best ways to boost your affiliate sales is to write genuine product reviews. A unique writing tone attracts your audience so that people trust you with your words. So, just for the sake of increasing your affiliate sales, don’t write product reviews.
Always promote the products you personally use. While writing review, mentioning the flaws of the products also helps in gaining trust of your readers.
Here are few tips to write genuine product reviews:
- Always give importance to your readers, never write reviews just for the sake of money.
- To instantly builds trust and credibility, always share both pros and cons of using the product reviews you promote.
- While writing product reviews, don’t use too many affiliate links. Use your links in prominent places and if possible use banner ads because they convert really well.
- Performing SEO on your posts would further increase the prospects. Your written product review can make an appearance on top of search results and thus more visitors would translate into more sales.
- While promoting products through reviews, always focus on benefits rather than features. Instead of pitching the features, tell your audience the need of using products. Above all, make sure to have a fast loading website that doesn’t make your audience yawn.
If you want to increase affiliate sales of your products, use words like ‘coupon codes’, ‘discount’, etc. which are searched frequently while writing review because people love searching for how to manuals, discounts, coupons and deals around the products of their interest.
Before start writing about it, do extensive keyword research about a product if you really want to get into top 10 for reviews, discounts and coupons related keywords for affiliate products. So that, you can increase affiliate sales number to great extent.
Successful affiliate marketing takes a ton of time. If you’re a beginner, instead of focusing on sales, focus on spreading your network.
Find out how you can help others. Find out how you can sell without selling your soul. Figure out ways to educate your audience about the products that you promote. That’s how you succeed.
So what are your thoughts? Do you have any more tips to boost affiliate sales?