Did you know offline events are a goldmine when it comes to promoting your blog? Many of us digital entrepreneurs have no clue how much influence these events have on online business.
In this post, I want to look at four ways to take advantage of these offline niche events to give your online business a massive boost. When I say a massive boost, I mean what I’m saying.
We’ve come across virtual summits, webinars and other forms of e-meetings. They have their powers to help marketers promote their business. As a blogger, you can take advantage of these online events. But how do we make it big with offline events as bloggers?
Create a professional blog
One of the mistakes beginners and newbies make is to begin creating articles and sharing the links without proper attention given to their blogs.
It’s important you make sure your blog is attractive in terms of design before you take your first step at promoting it. The good news is that we do not need to go through the tough tasks to own a well designed blog.
There are many free blogging sites available today. As a matter of fact, these have rolled out the high cost and made it pretty easy to own a blog.
But, there is still a need to go premium and spend a little investment to acquire a domain name and web hosting space. You may want to begin with WordPress free hosting and then upgrade. The self-hosted version of WordPress is most common if you are able to purchase hosting from dedicated hosting services.
Fortunately, most premium web hosting services have smart wizards built in to walk you through installation and setting up WordPress blog sites quickly and easily. For quick help, follow these steps to start a blog in the next 10 minutes.
4 ideas to promote your blog with offline events
If you have your blog, new or old, and you are comfortable with it, how do you promote it with offline events?
#1. Organize the events
Have you ever thought of organizing a blogging event? In my early days as a blogger, I used to think this was a huge task and that thinking kept me back for a long time. Every time I spent time thinking and couldn’t seem to get to a promotion strategy, I felt like kicking myself.
Organizing offline blogging events positions you as an expert and provides platforms for you to connect with many more bloggers in different niches. But, you do not need to have done it before. There is always a first time and you don’t have to be scared.
The first offline event I did for bloggers was a simple meet-up in which I shared how I make money blogging. This was a casual event where I brought together 15 bloggers in my town. We had beautiful moments to chat, share experiences, visit each other’s blogs, etc. After this first event, I got 11 faithful subscribers who have constantly read, shared and linked to my content from their blogs
Here is how to start.
Don’t wait until you are able to organize the biggest blogging event of the year. Start a casual sitting with a few blogging buddies. Make it informal, casual and low-key. Once you’ve done a few of these meet-ups, gradually scale up and establish yourself as a leader in events.
#2. Be a speaker
This is actually the most difficult on this list especially for beginners. The reason is that you’ll have to always wait to be invited. And, as you know, you won’t be invited to speak until you prove your worth. However, you can position yourself to be invited:
- Position yourself as a leader
- Connect with other organizers
- Publish pictures of yourself speaking at other events
Each event you speak at will always put you in front of an audience and participants will always want to check out more about you.
A few months ago, I was invited to speak on SEO for WordPress at an event in Buea, Cameroon. With over 200 bloggers and digital entrepreneurs present and live coverage on social media, there was a crazy spike in traffic, list signups, etc.
#3. Be an attendant
Don’t wait to be invited. Take the step to be present as an attendee. Sit, listen, connect with others, share your experience, make friends and exchange contacts.
This is always an incredible opportunity to create very strong relationships with other attendees and take your blogging career to the next level. Walk up to speakers who impressed you or presented something you can connect with. Don’t be the shy type.
What you should do after each event is to write about it, share your experience and link to one or more bloggers you connected with during the event. Keep in touch with your new friends and make the relationships stronger.
#4. Become a sponsor
During offline events, sponsors are always at the front. They are given the best exposure for the role they play to bring the event alive. There are always different sponsorship packages with different advantages.
You should always pick a package depending on what you are able to afford and what you get from your investment.
Sponsoring an event often gives you exposure online and offline. If the event is promoted online, you stand a chance to get a backlink from the event page. More events are massively shared on social media with emphasis laid on their sponsors. A great way to attract some more blog readers and list signups if you ask me.
In today’s world of blogging and content marketing, everyone is striving to gain attention. Stepping to offline meetings puts you far ahead of your competitors. If you’ve never given any of these ways a try, think about it and make up your mind to get in.