If you think SEO is way above your head, you are not alone!
Who has the time to figure out SEO?
The truth is….
There are over 3 billion searches PER DAY on Google.
That’s a lot of potential traffic – a lot of potential customers.
But I’m here to tell you that you don’t need to invest in hours and hours of learning SEO to get more traffic to your site.
In fact, I *know* you’re actually already doing a lot that could get you even more traffic to your site if you just made a few tweaks to your process.
And who doesn’t love simple wins like that?
Let’s walk through some examples.
#1 – Take Advantage of Content You’ve Already Created
Creating relevant and high-quality content is the foundation of any traffic generation tactic out there.
Yet, it is not easy!
One of the biggest hurdles I hear my clients complain about is that they would love to start blogging in order to get more of the right kind of traffic from Google but they don’t have the TIME to start writing on a regular schedule!
The hack here?
Take content you’ve already created and turn it into blog posts (after a little keyword research of course)
Where is this existing content I speak of?
- Your sales demos
- Your internal training materials
- Detailed email instructions you send to your customer
There may be more content you can reuse as blog posts than you may think.
To turn any content into a well-ranking article, use Text Optimizer, a semantic analysis tool that helps you create a copy that meets Google’s (and its users’) expectations:
Text Optimizer helps you optimize for search intent ensuring your content will rank higher and engage more people. It also pushes you to create more indepth content by encouraging you to include more angles, related concepts and names.
#2 – Take Advantage of Your Existing Connections
Unless you’ve lived and operated under a rock for your entire life without any Internet…. you have some existing connections attached to your life story.
All sorts of existing connections you have can have unexpected Google benefit. Connections like:
- Schools and universities you’ve attended
- Professional associations you’re a member of
- Companies and freelancers you’ve hired or bought products from
- Friends who have blogs or podcasts
How can these connections help you?
- Get featured in your alumni magazine (which maybe also gets published online?)
- Get featured in a member spotlight
- Use influencer connections on social media
- Offer a testimonial – or even better – to share your awesome results with a vendor in an in-depth case study to be published on their blog
- If your audiences are a match, pitch your friend for a feature on their blog or podcast. Share your tips, give an inside look at your product, pull back the curtain on the inside details of something that worked or failed… you get the idea.
You can take this even further by looking for “friend of a friend” connections of people you know on LinkedIn.
Looking to get an intro to a podcast you’ve been wanting to get on? Is there a reporter you’ve been wanting to talk to? Do a search on LinkedIn for what you’re looking for and see if you have any connections in common.
If you do, making it happen might get just a little bit easier.
If you don’t, start to network like a real human and soon that podcast host or journalist will be a connection you can call all your own!
Learn to tell your story the way it sparkles interest and you will soon find yourself replying to more and more interview replies! Zeemo, a well-known web design agency based in Melbourne, offers a nice guide on unique story-telling tactics which you can use as a starting point!
Your unique experience and personality may be driving your brand’s visibility: You just need to figure out how to put it in front of your target audience!
#3 – Guest Post the Right Way
Are you writing for other sites to get in front of audiences that are likely to dig your work and your business?
Or are you a little resistant?
Maybe because you heard that guest posting is “dead” (ahem – it’s not, otherwise you wouldn’t be reading this post from me right now!)
Or maybe you’re a little bogged down from the WORK of it all.
So let me address that first resistance first: that guest posting is “dead”
Guest posting – in a completely spammy way – is of course dead and it should be.
I don’t want to read a poorly written post about Colorado ski rentals on a home improvement blog anymore than you do.
But guest posting in a way where you’re delivering value to the other site’s audience AND not inserting terrible SEO link after terrible SEO link within the post…. that’s guest posting that’s still alive and well and goes beyond just “SEO points” for your business.
Okay – let’s talk about #2 – guest posting being a lot of work.
Which, if you’re doing guest posting the right way…. yes, it shouldn’t be entirely easy.
There’s a secret to making sure you’re not putting forth a lot of wasted effort.
It’s all about guest posting on the *right* sites.
That site needs to have 2 very important qualities in order to be a perfect fit for your business.
- It needs to be a good match audience-wise for your topic. If that site isn’t already speaking to your people or who you would like to be your people…. just stop. There’s no reason you should be on that site and as such it’s going to convert poorly for you.
- For maximum impact, it needs to be a larger, higher authority site.
Why do we care about higher authority sites? Because in general, they have larger audiences & they’re also already respected by Google. Which means they’ll have a larger impact on your site.
How do we tell which sites have more authority than our own site?
My favorite go-to tool for this is Moz’s Open Site Explorer.
Simply type in your own website, grab your “domain authority” score. Then repeat with the site you’re considering writing for.
If it’s a higher score than yours (and we’ve already established it’s a great fit audience-wise), then hop to it – no brainer.
If it’s a lower score, you shouldn’t necessarily discount it if it’s still a good audience match *but* if you’re considering two equally good audience-match sites, use Open Site Explorer’s domain authority to help you prioritize your time.
Remember – writing a 2000 word blog post for a site with nothing but dust bunnies for visitors and writing a 2000 word blog post for a site with truck loads of raving fans takes the same amount of time.
So use yours wisely.
What Ideas Did this Unlock For You?
I love hearing more ways to get more out of the same amount of work. If this post unlocked some other ideas for you, I’d love to hear them! Share with us in the comments.