So, you want to be a mommy, or lifestyle, blogger? Whether you are a new mother, a mom-to-be, or an old hand at the parenting game, there is a good chance you have thought, at one time or another, about writing down your experiences and sharing advice that has been invaluable on your journey as a parent.
So-called ‘mommy bloggers’ and their lifestyle blogs are very popular these days, offering hints and tips, anecdotes and general insight into the madness that is life with children. Many mothers are finding out that writing can be cathartic, and that creating a successful blog can lead in all manner of wonderful directions.
There is a reason that mommy blogs are so popular; there are a lot of moms out there who can relate to content, appreciate their honesty, or would like to pick up guidance along the way. Of course, it helps if a blog is engaging and entertaining too, although every reader is different. So, how do you go about getting started?
Top tips for that valuable blogging experience
If you are creating a blog for yourself you will no doubt have thought about what you would like to achieve, and the kinds of reader you may appeal to. However, if you are hoping to start the next big thing, research and planning is absolutely vital. While there are thousands of blogs out there, only a handful ever achieve success on a global scale; to win readers’ hits and appreciation you are going to have to enter the blogging game seriously.
The most important thing to consider at this point is the experience that you are providing; what will your readers get out of your writing, and how will they translate your words into their daily routine? Mom blogs work so well because they encourage a reader to embrace their own misgivings, expel their darker thoughts, and laugh at the little things.
If you cannot engage a reader on that level you are unlikely to get very far, so always come back to that ideal experience you are looking to provide. Have you got what it takes to create such an experience?
While perhaps not exhaustive, these top tips should help you to get started on your journey towards becoming a mommy blogger; remember that the experience you are providing is vital, and everything else will fall into place.
Create a blog
The first thing you must do is indulge in a long planning session, during which you can decide what you would like to focus on, the types of thing you will talk about, and the theme of your blog.
You need your blog to stand out, so consider what makes you different; are you going to share personal stories and anecdotes, or provide advice and instructional posts? Will you include recipes and reviews, or create poetry and prose to entertain, and inform your readers about life as a parent?
Now is the time to think about the experience your reader will have, and what they may feel as visit your blog. Do you want them to be informed or entertained, or to feel reassured by another mom doing the best she can?
Get to know your audience
As part of the creation of your blog be prepared to do a lot of research. Women choose to visit mom blogs because of a gap in their knowledge, a need to find out how other parents are coping, or to be entertained.
With smartphones now common place, the fact the internet is now more readily available than ever, moms are able to find what they want quickly and easily, frequently returning to the blogs they identify with most. What kind of mom is going to enjoy what you are creating, and how can you engage them?
Search for inspiration
There is a good chance you have read a wealth of mommy blogs during your quest for inspiration, but what other blogs are there and how do they provide a valuable experience for their readers? Taking a step back from the lifestyle blog scene will help you to focus, and to understand the importance of that experience for your readers without being clouded by too much mom-speak.
For example, when you look at any e-commerce or brand website for the first time… how does it make you feel? In most cases, these brands are going to use great imaging and calls to action to grab your attention. No matter what the product or service is, the site has identified those who may be viewing, and actively communicates with them. Nearly all of these brands and companies also have an active social media presence is important too; your blog should be prepared to network at every opportunity.
Be prepared to network
Mommy blogs do not just begin and end on their own web domains any more; social media has become an integral part of the mommy blog, encouraging readers to engage on a far deeper level than the few articles they may choose to read. Your ability to network, and your social media presence, will become part of that blogging experience for your readers, as they grow to get to know you away from the paragraphs and pictures that you post.
So, there you have it; it is easy enough to begin a mommy blog, and to entertain yourself a few evenings a week. However, if you want to create something that will prove truly engaging, and popular, it is absolutely vital that you think about the ways you can sell your lifestyle – your brand, if you will – to those who may be looking for it. Good luck, and happy blogging.