So, you want to be a mommy, or lifestyle, blogger? Whether you are a new mother, a mom-to-be, or an old hand at the parenting game, there is a good chance you have thought, at one time or another, about writing down your experiences and sharing advice that has been invaluable on your journey as a parent.
So-called ‘mommy bloggers’ and their lifestyle blogs are very popular these days, offering hints and tips, anecdotes and general insight into the madness that is life with children. Many mothers are finding out that writing can be cathartic, and that creating a successful blog can lead in all manner of wonderful directions.
There is a reason that mommy blogs are so popular; there are a lot of moms out there who can relate to content, appreciate their honesty, or would like to pick up guidance along the way. Of course, it helps if a blog is engaging and entertaining too, although every reader is different. So, how do you go about getting started?
Top tips for that valuable blogging experience
If you are creating a blog for yourself you will no doubt have thought about what you would like to achieve, and the kinds of reader you may appeal to. However, if you are hoping to start the next big thing, research and planning is absolutely vital. While there are thousands of blogs out there, only a handful ever achieve success on a global scale; to win readers’ hits and appreciation you are going to have to enter the blogging game seriously.
The most important thing to consider at this point is the experience that you are providing; what will your readers get out of your writing, and how will they translate your words into their daily routine? Mom blogs work so well because they encourage a reader to embrace their own misgivings, expel their darker thoughts, and laugh at the little things.
If you cannot engage a reader on that level you are unlikely to get very far, so always come back to that ideal experience you are looking to provide. Have you got what it takes to create such an experience?
While perhaps not exhaustive, these top tips should help you to get started on your journey towards becoming a mommy blogger; remember that the experience you are providing is vital, and everything else will fall into place.
Create a blog
The first thing you must do is indulge in a long planning session, during which you can decide what you would like to focus on, the types of thing you will talk about, and the theme of your blog.
You need your blog to stand out, so consider what makes you different; are you going to share personal stories and anecdotes, or provide advice and instructional posts? Will you include recipes and reviews, or create poetry and prose to entertain, and inform your readers about life as a parent?
Now is the time to think about the experience your reader will have, and what they may feel as visit your blog. Do you want them to be informed or entertained, or to feel reassured by another mom doing the best she can?
Get to know your audience
As part of the creation of your blog be prepared to do a lot of research. Women choose to visit mom blogs because of a gap in their knowledge, a need to find out how other parents are coping, or to be entertained.
With smartphones now common place, the fact the internet is now more readily available than ever, moms are able to find what they want quickly and easily, frequently returning to the blogs they identify with most. What kind of mom is going to enjoy what you are creating, and how can you engage them?
Search for inspiration
There is a good chance you have read a wealth of mommy blogs during your quest for inspiration, but what other blogs are there and how do they provide a valuable experience for their readers? Taking a step back from the lifestyle blog scene will help you to focus, and to understand the importance of that experience for your readers without being clouded by too much mom-speak.
For example, when you look at any e-commerce or brand website for the first time… how does it make you feel? In most cases, these brands are going to use great imaging and calls to action to grab your attention. No matter what the product or service is, the site has identified those who may be viewing, and actively communicates with them. Nearly all of these brands and companies also have an active social media presence is important too; your blog should be prepared to network at every opportunity.
Be prepared to network
Mommy blogs do not just begin and end on their own web domains any more; social media has become an integral part of the mommy blog, encouraging readers to engage on a far deeper level than the few articles they may choose to read. Your ability to network, and your social media presence, will become part of that blogging experience for your readers, as they grow to get to know you away from the paragraphs and pictures that you post.
So, there you have it; it is easy enough to begin a mommy blog, and to entertain yourself a few evenings a week. However, if you want to create something that will prove truly engaging, and popular, it is absolutely vital that you think about the ways you can sell your lifestyle – your brand, if you will – to those who may be looking for it. Good luck, and happy blogging.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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