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PTEngine – Advanced Web Analytics at Your Finger Tips

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As bloggers and site owners, nothing is more important than getting visitors to our sites. Remember when you first started your blog and there was nothing more exciting than seeing those little numbers (site visitors) increase over time? Yea, we all remember those days… however, as our sites grow in size, we start to fade away from the interest in site visitors and start looking at other areas like how to monetize our sites and getting people on our mailing lists.

Good news — the days of looking at fun and interesting stats are here once again! This time in the forms of advanced web analytics and amazing heatmaps that actually show where people are clicking on your site, what they are viewing and why the end of leaving.

All of which is provided through the advanced web analytics and heatmap platform at PTengine.com. In the rest of this article we are going to be taking a look at why every site owner should be using their services and how you can better understand, monetize and engage with your audience in the process.

PTEngine – Everything You Need to Better Understand Your Site Traffic

As mentioned, the days of just knowing ‘how many’ people are coming to your site are long over — now it’s all about digging deep into your analytics and seeing where you audience is coming from, how long they are spending on your site, what they are clicking on and even seeing heatmaps and recordings of what users are doing while they are on your site.

PTengine has created an amazingly powerful, yet easy to use solution for site owners to better understand their traffic and how they are using their sites. Knowing what your audience is doing when they are on your site isn’t just a vanity play, it’s actually being used to increase page views, time being spent on a site and monetization.

PTEngine_Web_Analytics_and_Heatmap_Tracking_Platform

Think of it like this… if you could see people coming to your site and that a good majority of them end up clicking on links that send them away from your site, wouldn’t you want to remove these distractions from your site? Of course you would!

It’s little things like this that add up to huge swings in performance, engagement and conversions — all of which can be achieved through PTengine’s tools and platform.

Best of all, it’s free to setup an account and start monitoring your traffic right away!

The Many Benefits within PTengine’s Platform

While the concept of advanced site tracking and heatmaps is nothing new, it’s becoming more common to find providers that specialize in multiple forms of site tracking. PTengine is one of these services, which offers a wide range of tracking methods like the ones below.

  • Real Time Data: No one wants to wait around for site data reports — everything needs to be instant these days, and if you can’t provide instant, your customers will go elsewhere. PTengine provides real time data of people that are on your site right now. Want to see if visited over the past few weeks or months? That’s also an option as well.
    Real_Time_Analytics_from_PTengine
  • Multi Domain Monitoring: Many of us already have multiple sites and blogs that we manage. Nothing is more frustrating than having to setup multiple accounts for each of our sites, or being limited on how many we can setup. Once setup with your PTengine account, you can add all of your sites from within one account.
  • Group Analytics: Gain control of your analytics and detailed tracking, by setting up group tracking so you can report for different areas for your site. A good example of this would be if you had an ecommerce site, that also has a blog and even your landing pages as well. All tracked separately to provide you with the best results possible
  • Fully Responsive Website Support: Whether you aren’t sure how to setup a tracking code on your site (which can easily be done through the use of their WordPress Plugin), have a question about the members area or maybe you even think you came across a bug in the system — the PTengine support team is always available to answer your questions and provide the best support possible.
  • Click Heatmap: Heatmaps are simply one of the best ways to get a deep understanding of how your visitors are navigating through your site. With a heatmap you can clearly see the hot points of where people are clicking and the cold areas that are getting ignored.
    Heatmap_Tracking_with_PTengine
  • Attention Heatmap: Similar to a heatmap, the attention heatmap will show you how much time is being spent on different areas of your site. While we all know that the majority of people will see the top portion of your page, how far does the average visitor scroll down before they end up leaving your site?
  • Funnel Conversion Tracking: More web sites and blogs are using funnels for lead generation than ever before. PTengine has built in conversion tracking so you can see how many people are going through your full funnel process, while also giving you the ability to discover key areas you can clean up to increase conversions.
    Conversion_Funnel_Tracking_from_PTengine

This is just a handful of the features and benefits available through PTengine, to see a complete list and visual examples of each, click here.

I also recommend taking a look at the case studies found on their site. Here you will see how many other big name sites and brands are currently using PTengine to increase performance and engagement around their sites.

PTengine Pricing Structure

It’s free to setup an account with PTengine, as long as you don’t surpass their 20,000 monthly page view cap. Should you pass this level or have a site with a lot of traffic, you would then need to upgrade your account to actively have access to all areas, tracking and reports.

 

Even with an upgrade to your account, you are still looking at only $39 a month, which includes up to 50,000 page views per month and up to 20 domains tracked. The more traffic you have, the higher level account you would want to go after.

PTEngine_Pricing_Plans

The good news is that you can setup an account for free, have everything up and running, and then decide later on if you would like to upgrade or not. If your site is receiving over 50,000 visitors per month, these low monthly costs shouldn’t be much of an investment compared to the amount of data and knowledge you will be learning about your traffic.

You can see a full list of their plans and pricing that are available here.

PTengine Referral Program

As bloggers, word usually spreads quickly whenever we come across a great new service or product that is helping us with our sites on online marketing. Just like you, I’m probably going to share it with my friends, site audience and social followers. Should any of these recommended services have an affiliate program, even better!

Blogging for Money

Good news! PTengine has an affiliate program of their own as well!

This is a great opportunity for other bloggers and online marketers to share the word on PTengine and benefit financially in the process. As a partner of the PTengine affiliate program, you will earn a commission every time you send a new visitor to their site, who then ends up becoming a user — which is dead simple since it’s free to setup an account!

How to Start Tracking with PTengine

There is a good chance that you have a visitor or two on your web site or blog right now. As you are reading this, your Google Analytics counter is racking up the numbers… but you are still only getting a fraction of the reporting and data you could be getting if you were using PTengine.

I’ve laid all of the benefits and features out there for you. Now it’s time for you to take action and sign up for your free account and know your traffic and audience like never before!

 

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Long Term Blogging Success: Co-Creation Not Manipulation

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Every blogger who succeeds over the long haul did so through co-creation.

Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.

I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:

  • increase my blog traffic
  • increase my blogging profits
  • increase my DA
  • increase my brand exposure

Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.

No Manipulation

You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.

What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.

When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.

Co-Creating Benefits All over the Long Haul

If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.

You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.

How Can You Co-Create?

A few ideas:

  • guest post on your blog
  • guest post on other blogs
  • create joint videos
  • create joint podcasts
  • create joint business ventures

Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.

Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.

Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.

Co-create to out last virtually everybody else in your blogging niche.

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Do You Need to Make a Huge Blogging Shift?

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Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?

But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.

Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.

This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.

Shift

Maybe it is time to make a shift, guys.

2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.

For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.

Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.

All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.

What About You?

Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?

Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?

Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.

May be time for a big shift guys.

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Why Comedians Teach You a Powerful Blogging Lesson

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Last night I saw a funny comedian perform in Atlantic City.

Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.

He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.

I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.

All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.

Bloggers Need Thick Skin

I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.

I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.

Do Not Care What People Think

Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.

Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.

As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.

Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.

Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.

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