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Questions For Instagram Story You Can Use To Increase Engagement

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Instagram is a huge social media platform, with roughly 500 million unique daily users.

With how large the platform is, it’s a great place to ask some questions and get feedback for your brand or business.

If you understand how to engage users on this platform, your Instagram marketing abilities will be off the charts.

Let’s take a look at how you can increase your engagement and brand focus with some useful features built into the platform.

What Are Questions for Instagram Stories?

Questions on Instagram stories are questions that owners of an Instagram account can ask using their posts.

On their Instagram posts, Instagram users can use a question sticker that lets the creator type up a question to ask their followers a question.

From there, viewers can tap on the sticker and reply to the question.

This sticker works differently than an Instagram poll.

With question stickers, users type up an answer instead of choosing a premade one.

Why Ask Questions on Instagram Stories?

There are several benefits to being able to ask open-ended questions to your Instagram followers, including:

1. Get Feedback

The feedback you can get from open-ended questions is fantastic.

On Instagram, you can pair photos or videos that tease new products or services for your business with the question sticker to see if folks have any interest in the new idea.

Using that feedback, a development team could make changes to suit customers before the project gets too far ahead in development.

Pro Tip: Take things even further by using one of the best survey software platforms to collect, gather, and crunch your responses.

This helps drive decisions based on data, taking your business to the next level.

2. Interact With Followers

When the question sticker came out in 2018, Instagram mentioned that the major design idea behind it was to increase engagement for Instagram creators with their followers.

Questions compel folks to give their answers, increasing the chance you’ll receive a comment or answer on the post.

3. Outreach

An Instagram post has the potential to reach more than just your followers.

As one of the largest social media platforms, Instagram posts get shared around to all sorts of places, giving you a chance to promote outreach with a viral Instagram post combined with a compelling question or call to action.

4. Business Growth

Depending on your business, increased engagement on social media can mean more customers.

Many businesses out there have promo materials or photos they can use to show off their business, catching eyes and drawing in curious customers that want to know more about your products.

Questions For Instagram Story Ideas

If you need some content ideas, here are some ways you can use Instagram Story questions:

vector illustration of questions for instagram story on a smartphone screen

Funny Questions for Instagram Story

As we mentioned, folks love to smile on Instagram.

To get some smiles going, here are some sample questions:

  • What’s your favorite quote from a movie?
  • What superhero do you think I would be?

Business Questions for Instagram Story

To do a little market research, you could try one of these business-minded questions:

  • What feature should we add next to our service?
  • What color looks best on our product?
  • How did you hear about us?

Deep Questions for Instagram Story

To get some thoughtful answers, try out some of these questions for your Instagram Story:

  • What do you want to accomplish in life?
  • Who is your favorite artist and why?

How to Use Questions For Instagram Stories

If you’re not sure what the reasons would be to use questions in an Instagram story, here are some examples:

1. Market Research

Asking a question to your followers and customers can provide some great insight into what the market wants.

Responding to the needs of your customers when they have the means they’ll think of you and your business when they want more.

2. Understand Preferences

When it comes to business offering customizable goods, learning the preferences of your audience can help you focus on your brand.

If one color isn’t in high demand, then skipping over it to focus on others during the next batch of production will help you save on effort and storage space.

3. Gauge Product Interest

A teaser pic and a question asking what folks think about it can tell you a lot about whether customers want your product or not.

If the question doesn’t get much feedback, then ditching the idea and moving on to the next one could save a headache later.

4. Get Personal

Instagram users love to get to know the content creator or influencer behind the account.

Asking questions lets you take the chance to get personal with your followers and let them learn a little more about what makes you tick.

5. Have Fun!

Ultimately, Instagram content is meant to be fun! If you’re not doing something funny or entertaining, your followers aren’t as likely as another account’s followers to engage with your posts.

How to Ask Questions On Your Instagram Story

So, with the benefits of Instagram Story questions laid out, let’s take a look at the different ways you can incorporate them into your posts.

vector graphic showing an illustration of a woman using closed captioning software to visually see the words people are speaking on a video

Instagram Polls

Instagram polls give you a way to ask a question with set answers to your followers.

How It Works

Instagram polls let influencers ask a question in their post.

The poll has preset answers the poll, meaning only one of the pre-determined choices can be selected by users.

Comments on the post might give some other answers, but only choices made in the poll are recorded.

Step-by-Step Instructions

To set up a poll on Instagram Stories, follow these steps:

  1. Tap the plus icon and slide over to the Create New Story option in the Instagram app.
  2. Tap the sticker icon and select the Poll option.
  3. Type up your question and some answers to go along with it.
  4. Tap Your Story and Send To, which will post the poll to your Instagram story.

Quiz Questions

With an Instagram quiz, you can create a fun multiple-choice question for your followers to answer to get feedback or ideas.

How It Works

Quizzes work similarly to Instagram Polls.

However, the quiz sticker instead lets people select from several choices to answer the question or give feedback on what they think is correct.

Step-by-Step Instructions

If you want to set up a quiz on your Instagram Story, here are the steps you’ll want to follow:

  1. Tap the plus icon and slide over to the Create New Story option in the Instagram app.
  2. Tap the sticker icon and select the Quiz option towards the bottom of the screen.
  3. Type up your question and some answers to go along with it.
  4. Tap Your Story and Send To, which will post the quiz and post
  5.  to your Instagram story.

Question Sticker

If you want open-ended answers instead of setting them yourself, then the Instagram question sticker will be your best bet.

How It Works

Instagram Story stickers let creators post a question that has no set answer.

Viewers can submit their answers that the poster can review later in the Story.

Step-By-Step Instructions

To set up a question sticker on Instagram, follow these steps:

  1. Tap the plus icon and slide over to the Create New Story option in the Instagram app.
  2. Tap the sticker icon and select the Quiz option towards the bottom of the screen.
  3. Type up your question using the sticker’s text field.
  4. Tap Your Story and Send To, which will post the stickered post to your Instagram story.

How to Answer Instagram Story Questions

To answer a question on Instagram, tap on the sticker when it comes up in the post.

You should see a small text field come up inside the sticker.

Tap on that text field, type up your answer and hit send to deliver your answer to the Instagrammer.

Where to Find Responses to Instagram Story Questions

To find answers to your Instagram questions, go to your Story the question was in and open the Seen By options.

Choose the See All option to see all the answers your followers replied with.

You can respond to answers here by choosing the Share Response option and posting a new Story with the answer inside it.

Wrapping Up

Instagram Stories are a great place to ask questions of your followers.

With the poll, quiz, and question stickers, you can learn a lot about yourself and your followers.

Next time you want to create an Instagram post, think about how you can add one of these stickers to it.

You might be surprised how much more engagement you get just by asking questions!

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