A blog is a powerful tool that can help improve your ranking in the search engines and drive more traffic to your website. By continually adding fresh content to your website and following these few tips you will be on the right track to building a strong following and developing a niche in your industry.
The length of a quality blog post should be about 400-500 words. It used to be that blog posts could be short with lots of photos and that would be enough for a “good” blog post. Now, you should think of a blog as an online magazine for your company. Although multi-media is important, offering something of value to your readers that they can learn from is good way to keep your readers coming back for more. Also when you format your blog posts use subheading, bullet points and a playful engaging language so posts are easy to scan.
The use of multi-media has started to change. We live in a world where people don’t have a ton of time to read blog posts and watch videos. With that being said a funny 30-minute video that will add to your blog post as will memes, interesting photos, micrographics or infographics. Be selective about the media you place and make sure it adds to your post.
Going back to the idea of an online magazine, the blog posts you write about should be topics that are newsworthy, relevant and interesting. Keeping up on your Twitter feed can help you find ideas that people are talking about and care about. A good search engine optimization blog is also a place to find more ideas about blogging tips.
Linking to other pages on your website is a great way to keep your SEO and social media marketing efforts in line with you blog posts. Add links and anchor text that relate to the blog post. Simply adding a link because you can looks unnatural. Going back to giving your readers something of value, the links you place on your blog posts should offer more information about what the topic of the blog.
If you build it they will come, right? Wrong. In order for people to see your blog you need to promote it. Pushing it out on Facebook and Twitter are a given. But it’s also time to consider adding your content to new social media sites like Pintrest. Using Pintrest to promote your blog is easy. Post a photo from your blog post that is aesthetically pleasing and write a caption that will want people to learn more about your post, and essentially your product or service.
Good blog posts are engaging. They encourage people to share them because they are interesting, funny or informative. The more people share you post, the more traffic will drive to your website and the more links will be placed on social indexing sites. Focus on the content of your blog posts and don’t post simply because you feel you have to. Take some time to plan out topic ideas and listen to what your readers are saying. You might be able to find story ideas through some of the questions or comments they have on other blog posts.
This post was written by Colby Hooley of seo.com.