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A Quick Step-by-Step to Build Links Through Guest Blogging



While there are a number of ways to hit the target number of links for your blog every month, the most effective and classy way is through guest blogging. It is the perfect opportunity to give value-packed content to your readers and in exchange, you can get a link or two for your blog. Believe you me, it is quite a fair exchange.

Naturally, finding the best guest blogging opportunities is the place to start for building links to your blog/website. Here is a quick step-by-step way to go about building links through guest blogging:

Creating Strong Links

1. Build a blogging portfolio

Before you can approach blog owners and ask them to let you guest blog for them, you need to have something to show for yourself. Building a portfolio is a must to establish the quality of your work when you reach out to them. It will increase the chances of them saying yes to you.

If your company owns a blog, for example, make sure you have posted a good number of quality articles on it. You can use them as samples when you are reaching out to other websites.

What do I mean by quality? A detailed, well-researched, evidence-based, and insightful piece will make a quality post.

2. Research guest blogging opportunities

When you think you have enough blogging experience and enough number of posts to show, start looking for guest blogging opportunities.

Here are some points to remember:

  • Make sure that the blogs you pick are of interest to your potential customers.
  • Research a handful of keywords you want to be ranked for and check if any blogs/websites address these keywords.
  • Keep a document with the list of potential guest post opportunities and track them continuously.

3. List out relevant topic ideas

It is important to have a good number of blog post ideas ready. That way when you reach out to the blog owner you will have some topic ideas right up your sleeve.

It is important to keep two things in mind while looking for topic ideas:

  • The topic ideas should be relevant to the type of blogs you want to pitch to. For example, you can’t pitch a project management post idea to a sales blog.
  • They should also be relevant to you or to your customers. If you write about topics in which your prospects will have no interest, you are wasting your effort.

4. Reach out to blog owners

In the document where you compiled the list of blogs you want to approach, maintain a column for the contact details of the blog owners. Reaching out is a pivotal point to securing the guest blogging opportunity.

Here are some tips you would do well to keep in mind:

  • Write a well-crafted outreach email that is sure to get you a response.
  • Be straight about the purpose of the email. Tell them that you want to guest blog on their website – don’t beat around the bush.
  • If possible, reach out to them with a finished article. You will have a better shot at getting it published.

Remember that most blog owners are happy to get free content and will readily give you a link to your blog/website in exchange.

5. Optimize your guest post

First off, craft your guest post well. Include all the keywords you want to be ranked for but also ensure that they are relevant – don’t just dump them.

Start creating the content as soon you get a reply from the blog owner and submit the guest post to them in a timely fashion (preferably as a word document). Another important thing to remember is to make sure that the content is an original creation. Plagiarism is not taken lightly by blog owners or the search engines.

Now to the most important part: while writing the article, fish out 1-2 links to your blog or to your website and find a place to fit them in the article. Even better if you can make sure that you link to the keywords. But the key point to remember here is that you have to be subtle about it and not at all sound self-promotional. This is your perfect chance to design a traffic-driving inbound link.

Also, make sure you have a 2-sentence byline with a link to your website so that people who want to learn more about you will have a way to do so.

Ensure that you share all your guest posts on your social networks to maximize their impact.

6. Make sure to track your efforts and results

Invest in analytics to make sure you can track the visits, leads and SEO results from your guest posts. In addition to the link building value to SEO, you will also see other benefits as readers click on the links and visit your blog and website.

Keeping track of these results can help you adjust your strategy. For example, if you see that guest blogging on sales-focused websites isn’t bringing in much result, you can reduce your effort there and focus it elsewhere.

Wrapping up

You can always buy links, but perfecting the art of guest blogging is the best way to create attractive inbound links. This is because guest blogging opportunities have many advantages besides link building; it can increase your reputation and boost your brand name, grow your blogging reach and social media exposure and more. Also, buying links and dumping them in random articles will look too self-promotional and will lack authenticity. Hence, it will fail to attract your readers – they can always sense click baits.

Niraj is the founder of Hiver, an app that turns Gmail into a powerful customer support and collaboration tool.


Are You Trying to Rank or Help People?



Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?

But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.

Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.

Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.

Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.

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Why Blogging Jealousy Is a Damaging Emotion



I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.

Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.

Jealousy and Damage

Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.

If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.

Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.


Do you need to face deep fears on your blogging journey?

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11 Techniques to Conquer Anxiety

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How to Ride out Traffic Swings



Traffic swings occur for every single blogger who ever blogged.

Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.

Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.

Check Stats Infrequently

Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?

Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.


Do you want to make more money blogging by managing my energy?

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Law of Attraction Series: How to Make Money

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