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A Quick Step-by-Step to Build Links Through Guest Blogging

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While there are a number of ways to hit the target number of links for your blog every month, the most effective and classy way is through guest blogging. It is the perfect opportunity to give value-packed content to your readers and in exchange, you can get a link or two for your blog. Believe you me, it is quite a fair exchange.

Naturally, finding the best guest blogging opportunities is the place to start for building links to your blog/website. Here is a quick step-by-step way to go about building links through guest blogging:

Creating Strong Links

1. Build a blogging portfolio

Before you can approach blog owners and ask them to let you guest blog for them, you need to have something to show for yourself. Building a portfolio is a must to establish the quality of your work when you reach out to them. It will increase the chances of them saying yes to you.

If your company owns a blog, for example, make sure you have posted a good number of quality articles on it. You can use them as samples when you are reaching out to other websites.

What do I mean by quality? A detailed, well-researched, evidence-based, and insightful piece will make a quality post.

2. Research guest blogging opportunities

When you think you have enough blogging experience and enough number of posts to show, start looking for guest blogging opportunities.

Here are some points to remember:

  • Make sure that the blogs you pick are of interest to your potential customers.
  • Research a handful of keywords you want to be ranked for and check if any blogs/websites address these keywords.
  • Keep a document with the list of potential guest post opportunities and track them continuously.

3. List out relevant topic ideas

It is important to have a good number of blog post ideas ready. That way when you reach out to the blog owner you will have some topic ideas right up your sleeve.

It is important to keep two things in mind while looking for topic ideas:

  • The topic ideas should be relevant to the type of blogs you want to pitch to. For example, you can’t pitch a project management post idea to a sales blog.
  • They should also be relevant to you or to your customers. If you write about topics in which your prospects will have no interest, you are wasting your effort.

4. Reach out to blog owners

In the document where you compiled the list of blogs you want to approach, maintain a column for the contact details of the blog owners. Reaching out is a pivotal point to securing the guest blogging opportunity.

Here are some tips you would do well to keep in mind:

  • Write a well-crafted outreach email that is sure to get you a response.
  • Be straight about the purpose of the email. Tell them that you want to guest blog on their website – don’t beat around the bush.
  • If possible, reach out to them with a finished article. You will have a better shot at getting it published.

Remember that most blog owners are happy to get free content and will readily give you a link to your blog/website in exchange.

5. Optimize your guest post

First off, craft your guest post well. Include all the keywords you want to be ranked for but also ensure that they are relevant – don’t just dump them.

Start creating the content as soon you get a reply from the blog owner and submit the guest post to them in a timely fashion (preferably as a word document). Another important thing to remember is to make sure that the content is an original creation. Plagiarism is not taken lightly by blog owners or the search engines.

Now to the most important part: while writing the article, fish out 1-2 links to your blog or to your website and find a place to fit them in the article. Even better if you can make sure that you link to the keywords. But the key point to remember here is that you have to be subtle about it and not at all sound self-promotional. This is your perfect chance to design a traffic-driving inbound link.

Also, make sure you have a 2-sentence byline with a link to your website so that people who want to learn more about you will have a way to do so.

Ensure that you share all your guest posts on your social networks to maximize their impact.

6. Make sure to track your efforts and results

Invest in analytics to make sure you can track the visits, leads and SEO results from your guest posts. In addition to the link building value to SEO, you will also see other benefits as readers click on the links and visit your blog and website.

Keeping track of these results can help you adjust your strategy. For example, if you see that guest blogging on sales-focused websites isn’t bringing in much result, you can reduce your effort there and focus it elsewhere.

Wrapping up

You can always buy links, but perfecting the art of guest blogging is the best way to create attractive inbound links. This is because guest blogging opportunities have many advantages besides link building; it can increase your reputation and boost your brand name, grow your blogging reach and social media exposure and more. Also, buying links and dumping them in random articles will look too self-promotional and will lack authenticity. Hence, it will fail to attract your readers – they can always sense click baits.

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Niraj is the founder of Hiver, an app that turns Gmail into a powerful customer support and collaboration tool.

Blogging

Blogging Is Not What You Are Doing But What You Are Being

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Phew!

Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

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Blogging

Why Does Blogging Seem Hard?

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Aha!

The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.

Why?

Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.

Solution

Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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