Every webmaster wants his website to rank in the top search results when search with relevant keywords is done. And for this, search engine optimization (SEO) for the website is absolutely mandatory. For effective SEO, various kinds of tools are implemented and back linking is a prominent one. It is believed that this tool is one of the main foundations for highly effective SEO practices.
Backlinks are basically links to the main business website from other websites. Getting high-quality links can actually help in improving ranks for the website. Judging the quality of the links is a difficult thing and is subjective as well. To ascertain whether the link is of high quality or not, there are certain things that need to be checked. Some important points are as follows:
Sending Adequate Traffic
This particular aspect of back linking is ignored practically. The main purpose of linking was adding value to a particular page on a website so that visitors could find relevant information there. But later search engines began these as tools in the algorithm. Having a link at a crucial position on a page that is highly visited makes the link a quality one. It is guaranteed that this website will draw a consistent amount of targeted visitors.
Search engines value different kinds of links and in-content back linking is an important one. These links appear within a block of text and are generally editorial links. When the link is inserted in the content towards the beginning, it can be understood that the link is an important one. So links that appear in the beginning part of the content can be considered quality stuff than links that appear in the footer, in the sidebar or towards the bottom of the content.
Gaining Links Which are Not Easily Acquirable
It is a common parlance that anything that is difficult to obtain has a higher value. The same applies for the concept of linking as well. More difficult it is in getting the links, higher is the value of the same. To get quality links from good websites, you might have to wait and toil hard in the process. Good things take time in coming. And once you have the link, you know the great results it brings with it.
Getting Links from Different Sources to Already Existing Links
There is a strong connection between higher rankings for a website and the numbers of websites which link to the site. Keeping all other things at par, it is recommended to have 10 different links from 10 separate websites than having 100 links from 3 separate websites. High-quality links are those which are from absolutely different websites and are not already linked to the target website.
Linking from Sites with High PR
For assessing the valuation of a link, it is important to check the PageRank (PR) of the site from which it came. Quite naturally, websites with higher PR provide high-quality links. However, PR for a website can change over time. Linking should be done accordingly. If you are really looking to reap benefits from backlinks for your website, look for the quality ones. General back linking will not serve the purpose in any manner.
To learn more about building a quality content creation and link building campaign around your site, be sure to check out step #6 article in our how to start a blog series.