How you will make your website work for you? Often this question strikes every blogger in the blogosphere.
Many small business owners and entrepreneurs design and spend hundreds to thousands of dollars on their website a year, yet the website is not effective. It is not enough to have a nice-looking website. It is not enough to have a functional website. Your website needs to work for you.
Here are some ways to make your website work for you.
Your domain name matters
Keep it simple, sensible and not too long. If your domain name is too long who will remember it? Here are some tips to choose a domain name.
Make sure your website corresponds to your Brand
To properly brand your business, it’s not wise to have one look at your business card and another look on the website. When your visitors visit your website, how will they recognize and realize that it is the same company?
Add a Frequently Asked Questions Page
Website visitors love FAQ pages when they want to learn about your company. It’s one of the first places they will want to go. Give them one.
The benefit of creating your FAQ page allows you to answer the most common questions you are asked about your company. Another benefit is you get to answer the questions you wish people would ask you about your company.
Take Advantage of What Social Media has to Offer
A website is going to be extremely important to have. If you can add a blog to your site to create content on a daily or weekly basis, that’s even better. This will also help with the SEO and search ranking process.
However, it would be a mistake to neglect the opportunity that lies within the world of social media as well. For example, nearly a decade ago, MySpace and Facebook were the hot social networks to be on. Facebook is still great today, but Instagram and Snapchat are what new audiences and the younger generation are using most.
It’s one thing to make sure your website and blog are creating content, but it’s another to make sure it’s being seen by the right audiences. Uses social media to syndicate your content to different platforms and audiences whenever a new article goes live on your site.
Make your site Affable
A user-friendly and beautiful website can make you earn millions and more. You can make your website alluring by using insane themes provided by WordPress and other theme providers. A sizzling theme and a well-designed website can make you successful in just a few days.
The good news is that most WordPress themes will now be completely responsive and make your site viewable across all devices. Even if you are using an outdated or custom WordPress theme that doesn’t have these options in place, there are still plenty of WordPress themes that can help out with this process.
Make Your Website Responsive
Did you know that more audiences are accessing your site content through mobile and tablet devices than ever before? It’s true — and these numbers are just going to continue growing on a daily basis.
You can actually take a look at these latest numbers from SmartInsights and see how much time is being spent on individual device usages, such as desktop, tablet, and mobile phones.
Benefit — Since there is a 50% chance of someone looking at your site is on a mobile device vs. a desktop computer, this has become important. With that being said, you must have a responsive WordPress site design in place.
Understand your customer
When designing your website, it’s important to know that it’s not actually about you, but how you can help your customer.
Design your site to communicate how you can address their problem.
Until you understand your customers and their single biggest reason for visiting your site, you will very likely stumble through the rest of this piece.
When you pinpoint what drives visitors to seek out your site, you can create a homepage that will not only welcome your consumer but convert them into a sale.
Content is KING to make your website work for you
Content is vital to the success of your website working for you.
Remember you only have about 5 seconds to get & keep their attention or they are off to the next shiny object. One of the ways to get and keep their attention is to make sure you are speaking their language.
Make sure that you make it obvious why you’ve invited them to your website. Make sure that you include a call to action.
Content also helps you rank higher in Google organic search. If you are not familiar with search engine optimization, consider getting help. Websites like StartOfService can help you find a search engine optimization professional in your local area.
Walk according to keywords
Take the time to see what your keywords should be on your website. It is a basic function that every website should have and is needed to ensure that your website works for you.
You can use google keyword planner to find keywords that have low competition and high volume. Don’t forget to set-up Google analytics so that you can track your metrics.
These are just some of the ways to make your website work for you. Internet marketers also recommend getting a lead capture form on your website that captures leads. It’s one way to get the contact details of a visitor who visits your page.