How you will make your website work for you? Often this question strikes every blogger in the blogosphere.
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Many small business owners and entrepreneurs design and spend hundreds to thousands of dollars on their website a year, yet the website is not effective. It is not enough to have a nice-looking website. It is not enough to have a functional website. Your website needs to work for you.
Here are some ways to make your website work for you.
Your domain name matters
Keep it simple, sensible and not too long. If your domain name is too long who will remember it? Here are some tips to choose a domain name.
Make sure your website corresponds to your Brand
To properly brand your business, it’s not wise to have one look at your business card and another look on the website. When your visitors visit your website, how will they recognize and realize that it is the same company?
Add a Frequently Asked Questions Page
Website visitors love FAQ pages when they want to learn about your company. It’s one of the first places they will want to go. Give them one.
The benefit of creating your FAQ page allows you to answer the most common questions you are asked about your company. Another benefit is you get to answer the questions you wish people would ask you about your company.
Take Advantage of What Social Media has to Offer
A website is going to be extremely important to have. If you can add a blog to your site to create content on a daily or weekly basis, that’s even better. This will also help with the SEO and search ranking process.
However, it would be a mistake to neglect the opportunity that lies within the world of social media as well. For example, nearly a decade ago, MySpace and Facebook were the hot social networks to be on. Facebook is still great today, but Instagram and Snapchat are what new audiences and the younger generation are using most.
It’s one thing to make sure your website and blog are creating content, but it’s another to make sure it’s being seen by the right audiences. Uses social media to syndicate your content to different platforms and audiences whenever a new article goes live on your site.
Make your site Affable
A user-friendly and beautiful website can make you earn millions and more. You can make your website alluring by using insane themes provided by WordPress and other theme providers. A sizzling theme and a well-designed website can make you successful in just a few days.
The good news is that most WordPress themes will now be completely responsive and make your site viewable across all devices. Even if you are using an outdated or custom WordPress theme that doesn’t have these options in place, there are still plenty of WordPress themes that can help out with this process.
Make Your Website Responsive
Did you know that more audiences are accessing your site content through mobile and tablet devices than ever before? It’s true — and these numbers are just going to continue growing on a daily basis.
You can actually take a look at these latest numbers from SmartInsights and see how much time is being spent on individual device usages, such as desktop, tablet, and mobile phones.
Benefit — Since there is a 50% chance of someone looking at your site is on a mobile device vs. a desktop computer, this has become important. With that being said, you must have a responsive WordPress site design in place.
Understand your customer
When designing your website, it’s important to know that it’s not actually about you, but how you can help your customer.
Design your site to communicate how you can address their problem.
Until you understand your customers and their single biggest reason for visiting your site, you will very likely stumble through the rest of this piece.
When you pinpoint what drives visitors to seek out your site, you can create a homepage that will not only welcome your consumer but convert them into a sale.
Content is KING to make your website work for you
Content is vital to the success of your website working for you.
Remember you only have about 5 seconds to get & keep their attention or they are off to the next shiny object. One of the ways to get and keep their attention is to make sure you are speaking their language.
Make sure that you make it obvious why you’ve invited them to your website. Make sure that you include a call to action.
Content also helps you rank higher in Google organic search. If you are not familiar with search engine optimization, consider getting help. Websites like StartOfService can help you find a search engine optimization professional in your local area.
Walk according to keywords
Take the time to see what your keywords should be on your website. It is a basic function that every website should have and is needed to ensure that your website works for you.
You can use google keyword planner to find keywords that have low competition and high volume. Don’t forget to set-up Google analytics so that you can track your metrics.
These are just some of the ways to make your website work for you. Internet marketers also recommend getting a lead capture form on your website that captures leads. It’s one way to get the contact details of a visitor who visits your page.
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
Long Term Blogging Success: Co-Creation Not Manipulation
Every blogger who succeeds over the long haul did so through co-creation.
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Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.
I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:
- increase my blog traffic
- increase my blogging profits
- increase my DA
- increase my brand exposure
Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.
You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.
What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.
When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.
Co-Creating Benefits All over the Long Haul
If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.
You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.
How Can You Co-Create?
A few ideas:
- guest post on your blog
- guest post on other blogs
- create joint videos
- create joint podcasts
- create joint business ventures
Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.
Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.
Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.
Co-create to out last virtually everybody else in your blogging niche.
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