Are your blog posts reaching as many people as you would like? Building up a large number of blog readers and subscribers can be difficult and it’s a major problem for many blog owners, even those who publish regular content on their blogs. The good news is that there are many different ways to rectify this issue. No matter if you are looking to rank in the search results and send highly targeted and free organic traffic to your site, or if you are looking to invest a little time and money in the world of social media, there is definitely a traffic source out there waiting for you.
Today we are going to take a look at some of the best ways to publish content on the internet, while also making sure you have everything in place to see some ROI in the process. The most important thing to remember here is that content creation is great, but it’s the actual promotion and sharing of your content that is going to deliver the real results for you.
Set Up Your Blog Properly
First of all, you have to lay solid foundations and learn how to create a blog properly. You can make this task easier by reading resources like sitebeginner.com where they actually walk you through the process step-by-step on how to build a website or blog, while also making sure it’s setup properly for Google rankings, SEO, optimization, responsiveness and also for your audiences to always have the best experience possible. Other key factors you need to consider at this early stage include adding sharing buttons, learning to write high quality blog posts and learning to optimize your blog. Once you have obtained these skills and knowledge, you can start your blog with much more confidence.
Always Publish High-quality, Relevant Content
There are no over a billion different websites and blogs on the internet today that are all creating content of their own. This means you are going to be competing against a billion other sites at the same time. In most instances, people visit a blog to learn, to be entertained or to find high-quality content that is relevant to them and that can help them in some way. With that being said, all content created and released from your site should focus on providing the end user with as much value and purpose as possible. You should research every blog post thoroughly and ensure that your blog will be appreciated by the vast amount of people who read it. This will make it more likely that people will return to your blog again in the future and that they will also tell other people about it.
Any blog owner who ignores social media is making a big mistake. Millions of people visit Facebook, Twitter, LinkedIn and other social media websites every day. If you have a social media page or profile, this could be the first interaction other social media users have with you. You can add links in your social media posts that link back to your blog and this can expose your blog to a larger audience. Something else to consider when focusing on social media, is to make sure you are using the right image sizes across all platforms. While Facebook and Twitter icons and profile pictures might seem easy enough to create, there are plenty of other social sharing image sizes you should be aware of. Most importantly, don’t just create one image then share it across all platforms at the same time. It won’t format correctly and will just make you look unprofessional.
To get people to take the actions you want them to take, you have to tell them what you want them to do. Asking people to share your content with other online users is one of the most important actions you can ask your blog readers to take.
This type of call to action should be accompanied by share buttons and other features that make it easy for your blog visitors to share and distribute your content with other people who have a keen interest in the content that is featured on your blog. When you make it easy for your audience to start sharing your content, you will start to see a lot more social sharing and engagement happening on your site. If you are already using WordPress, be sure to use these top social sharing plugins.
Optimize Your Content
Search engines like Google can become a blog owner’s best friend. If every blog post you publish is optimized for important keywords and phrases that your intended audience use to find a blog like yours, it can eventually lead to a lot of visitors who find your blog through the search engines. Over time, this can become an extremely powerful way to send a lot of free, organic internet traffic to your blog. This also goes back to providing as much value for your audience as possible — use keywords and search phrases within your titles and content, but don’t just do this for the search results, instead do it for your audience and grab their attention with a great headline.
The goal of most blog owners is to build up a blog that attracts large numbers of people who are interested in the content that’s published. It may take time and effort, but it is possible by following the tips above.