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How to Reach a Wider Audience with Every Blog Post You Publish

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Are your blog posts reaching as many people as you would like? Building up a large number of blog readers and subscribers can be difficult and it’s a major problem for many blog owners, even those who publish regular content on their blogs. The good news is that there are many different ways to rectify this issue. No matter if you are looking to rank in the search results and send highly targeted and free organic traffic to your site, or if you are looking to invest a little time and money in the world of social media, there is definitely a traffic source out there waiting for you.

Today we are going to take a look at some of the best ways to publish content on the internet, while also making sure you have everything in place to see some ROI in the process. The most important thing to remember here is that content creation is great, but it’s the actual promotion and sharing of your content that is going to deliver the real results for you.

Set Up Your Blog Properly

First of all, you have to lay solid foundations and learn how to create a blog properly. You can make this task easier by reading resources like sitebeginner.com¬†where they actually walk you through the process step-by-step on how to build a website or blog, while also making sure it’s setup properly for Google rankings, SEO, optimization, responsiveness and also for your audiences to always have the best experience possible. Other key factors you need to consider at this early stage include adding sharing buttons, learning to write high quality blog posts and learning to optimize your blog. Once you have obtained these skills and knowledge, you can start your blog with much more confidence.

Quality over Quantity

Always Publish High-quality, Relevant Content

There are no over a billion different websites and blogs on the internet today that are all creating content of their own. This means you are going to be competing against a billion other sites at the same time. In most instances, people visit a blog to learn, to be entertained or to find high-quality content that is relevant to them and that can help them in some way. With that being said, all content created and released from your site should focus on providing the end user with as much value and purpose as possible. You should research every blog post thoroughly and ensure that your blog will be appreciated by the vast amount of people who read it. This will make it more likely that people will return to your blog again in the future and that they will also tell other people about it.

Social Media

Any blog owner who ignores social media is making a big mistake. Millions of people visit Facebook, Twitter, LinkedIn and other social media websites every day. If you have a social media page or profile, this could be the first interaction other social media users have with you. You can add links in your social media posts that link back to your blog and this can expose your blog to a larger audience. Something else to consider when focusing on social media, is to make sure you are using the right image sizes across all platforms. While Facebook and Twitter icons and profile pictures might seem easy enough to create, there are plenty of other social sharing image sizes you should be aware of. Most importantly, don’t just create one image then share it across all platforms at the same time. It won’t format correctly and will just make you look unprofessional.

Encourage Sharing

To get people to take the actions you want them to take, you have to tell them what you want them to do. Asking people to share your content with other online users is one of the most important actions you can ask your blog readers to take.
This type of call to action should be accompanied by share buttons and other features that make it easy for your blog visitors to share and distribute your content with other people who have a keen interest in the content that is featured on your blog. When you make it easy for your audience to start sharing your content, you will start to see a lot more social sharing and engagement happening on your site. If you are already using WordPress, be sure to use these top social sharing plugins.

Optimize Your Content

Search engines like Google can become a blog owner’s best friend. If every blog post you publish is optimized for important keywords and phrases that your intended audience use to find a blog like yours, it can eventually lead to a lot of visitors who find your blog through the search engines. Over time, this can become an extremely powerful way to send a lot of free, organic internet traffic to your blog. This also goes back to providing as much value for your audience as possible — use keywords and search phrases within your titles and content, but don’t just do this for the search results, instead do it for your audience and grab their attention with a great headline.

The goal of most blog owners is to build up a blog that attracts large numbers of people who are interested in the content that’s published. It may take time and effort, but it is possible by following the tips above.

Hi, my name is Kristel and I'm a contributing content creator at Marketing Infographics. My job is to find the best infographics from industry experts, while also make sure they get coverage through social media. Contact me with your favorite infographics!

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Blogging

Are You Trying to Rank or Help People?

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Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?

But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.

Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.

Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.

Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.

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Why Blogging Jealousy Is a Damaging Emotion

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I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.

Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.

Jealousy and Damage

Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.

If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.

Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.

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Blogging

How to Ride out Traffic Swings

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Traffic swings occur for every single blogger who ever blogged.

Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.

Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.

Check Stats Infrequently

Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?

Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.

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