Blogging lessons smack you upside your head all day long.
Tune into successful tips by observing life around you.
Today I landed in Bangkok Thailand. My wife flew from NYC to BKK via an 18 hour flight. Our arms were tired.
Anyway, I snapped images as we cruised around the streets today.
One such image involved a dude selling sugary sweet drinks. You see it above. The artificial numbers taste good from what I’m told and are hella popular in Thailand.
My buddy and uber successful internet marketing mentor Alonzo Pichardo noted something about the above photo. The vendor made a big league mistake. I see similar mistakes made by street vendors all over Thailand.
The dude sells sweet drinks outside of a McDonald’s. Not good. McDonald’s sells sweet drinks. The billion dollar brand offers similar fare to his small brand. Even though drinks differ, why dream of competing against McD’s in any way? If you have not billions to spend on your business step away from billion dollar empires and sell in areas sans billion dollar business brands.
Of course when I walked by this street vendor he hard pitched me to visit his stall. Classic approach by folks who don’t think through their street stall marketing strategy. Meanwhile, other vendors attract a steady flow of customers if they think through their marketing approach.
Alonzo is a smart dude; successful entrepreneurs tune into this stuff immediately. The analytical mind never shuts off. Which is why I write posts like this when most humans would be sleeping off jet lag after traveling for 30 plus hours from NYC to Bangkok.
But his point is dead on and leads to the pressing question: have you thought through your blog marketing strategy?
Most Bloggers Do Not Think this Through
My wife Kelli and I joke about silly pitches we receive. A few days ago some woodworker filled my contact form with a business pitch. Like he/she would find blog readers and woodwork customers by filling contact forms attached to blogging tips blogs.
No thinking happening there. Or, fear-based thinking.
Few bloggers think through:
- how to market their blogs
- where to market their blogs
- why they are marketing their blogs
But the few thinkers out there have no issues marketing their blogs because they spent a few minutes in a quiet room to target their campaign effectively.
How to Market Your Blog
Market other bloggers in your niche.
Note how I mentioned Alonzo in this post. He is a dear friend and trusted online resource. He also has a following that seems to mirror One Direction’s rabid fan base in terms of size, scale and loyalty.
Since he helps you guys and is a good friend I happily mention his advice and link into his blog above. This is how friendships form; promoting other bloggers through blogs and social media.
As friendships form all types of juicy marketing opportunities arise for you and your blog. Joint partnerships. Interviews. Features. But you don’t market other bloggers to get. You market to give, and then, to keep giving and helping.
The Thinking Process
Most bloggers stop thinking the moment after they take care of themselves. The masses copy and paste their latest blog post to Facebook, Twitter and Google Plus. After that, they bail. This is why bloggers fail. No thinking.
A select few bloggers think beyond their own survival, serving other people instead. They think about the benefits of serving people and making friends with influential bloggers from their niche.
These thinkers become blogging leaders because they waste zero time marketing their blog to non targeted parties. Leading bloggers build bonds with other leading bloggers.
Leading bloggers also use hashtags and help folks in targeted communities on Facebook and Google Plus, serving without demanding anything in return, growing targeted tribes like that of Alonzo.
Are you thinking through your blog marketing campaign?
4 Ways to Respond to Blogging Critics
We all have ’em.
Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.
Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.
Follow these 4 tips to respond to blogging critics effectively.
1: Ignore Critics Completely
If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.
2: Listen for a Shred of Stinging Truth
OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?
Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.
3: Psyche Homework
Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.
4: Never Gang Up
Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.
Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.
Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.
How to Self-Publish eBooks for Increased Blogging Profits
Have you bought my blogging eBook?
Well; this is one of my 100 plus eBooks:
I thought 10 eBooks in 4 months was cooking in 2014, as a newbie author. Boy, was I off. I eventually went on a blitz including publishing 1 eBook daily for 3 months in a row during one of my trips to Bali, in 2015. Anyway, I want to help you self-publish eBooks to boost your blogging profits because every blogger loves registering sweet profits, right?
Follow these tips.
1: Solve Common Problems
Solve common problems in your blogging niche. Earn profits by solving problems through eBooks people need solving. If they need the solution they buy the solution. Does it get any simpler?
2: Keep It Short and Sweet
Gone are days of 50,000 word eBooks being the norm or a bit more normal. Kindle short reads and other short, sweet numbers seem resonant with our ever-increasing microwave culture. Note how folks love watching videos and getting the latest updates via phone. People enjoy getting what they want quickly so if you solve a pressing problem fast people buy the eBook-solution.
I span 6000 to 15000 words per eBook; find your sweet spot.
3: Be Prolific
I think too many bloggers eat into their eBook profits due to holding back. Do not be stingy. Self-publish freely to increase your exposure and to better increase your blogging profits. I shipped 100 plus eBooks and promote a fair chunk daily. Being prolific helps me to help more readers; smart way for boosting your profits.
4: Help People for Free….A Lot
Do you see how many guest posts I publish daily? Quite a few, folks. I publish guesties to help you and to increase both my presence and eBook sales. Profits flow to leveraging bloggers. If self-published authors guest post heaps, all the better for increasing your blogging and eBook sales. Keep helping people via blog posts, videos and podcasts too. Do not be shy. Increase your skills, exposure and eBook profits by generously helping people for free through content creation.
5: Show Off 5 Star Reviews
I recently began showing off my 5 star reviews for my eBooks, via my blog and social media. People sometimes buy based on word of mouth marketing. Observe the review below in response to the eBook above.
Seeing positive reviews makes it easier for a reader to buy your eBooks and pad your profits. Show off 5 star reviews. Go to where you get love to get more love and to increase your eBook profits.
6: Keep It Simple
Short and sweet eBooks sell.
Simple eBooks sell even more frequently.
I always simplified my eBooks as much as humanly possible to both reach maximum readers and to increase my eBook profits. Why do people buy solution-eBooks? Authors who offer simple, easy to follow reads find few issues selling a nice volume of eBooks. Keep eBooks simple. Imagine yourself writing for a small child. Be clear and simple. Resonate with readers. Sell more eBooks.
7: Persist in Promotion
I did not begin selling eBooks until I promoted the heck out of these reads. Often this involved mentioning 1 eBook per every blog post and guest post I published for months at a time. Such is the effort of a self-promoter who drives increasing eBook profits.
Tap into this prospering blogging income stream.
Being writing and selling helpful eBooks today.
How Did You Pick Your Blogging Niche?
Did you pick your blogging niche mainly to make money? Or do you blog mainly to follow your passion? Be straight with yourself. Being honest makes the difference between happiness and misery, and, the difference between success and failure.
10 years ago I chose my blogging niche mainly to make money. I had little interest enjoying the ride and helping people. I did have a wee bit fun, freeing driver, but that intent shifted fairly quickly. I figured it’d be easy to make money blogging because top pros showed it’d be easy. Pros I followed back then, at least.
But I quickly learned being a pro blogger was no joke.
I picked the wrong niche because profits mainly drove me. Big mistake.
In my eBook: How to Pick the Right Blogging Niche
I explain how to pick the proper niche for you. Most bloggers struggle because they do not pick a niche for themselves and for their enjoyment; these folks chase money, so the niche is for money, not self. Money never arrives fast because money arrives after you practice writing, improve your skills and build your network. Why do you keep blogging if you make no money and money is your prime driver? You don’t keep blogging. Or you fail terribly, until you blog your passion versus mainly blogging for profits.
Choose Passion Over Profits
Choose your blogging passion for your driver; make the work, the reward. Profits feel like extra, which needs to be the case because you will not make money for a while. Remember; you need to practice for a long time to develop the skills, content and connections to command money for your premium offerings. Nobody makes money right away because no new blogger has a complete blogging skill set. Perhaps you have industry knowledge but you have no clue how to create content and build connections. Practice, time and trust factor deeply into the blog monetizing equation.
Pick your niche based on what you love doing. Do you dislike covering your current niche? Trash the blog. Do yourself a favor. Avoid the nightmare of spending years struggling, doing something you do not enjoy doing. You may as well work a job. Quit blogging, get a 9-5 job offline and at least get a steady paycheck and some comfort, if you are going to be miserable.
How Did You Pick Your Niche?
Most bloggers lie to themselves on niche selection because most bloggers claim to follow their passion on some level but in the next breath, these bloggers struggle for years. Guess what? If you struggle for a long time, you are chasing profits, not following your passion. Passionate bloggers put in the time, practice writing, build meaningful connections and publish helpful content. Check all those marks for 6-12 hours daily and you will begin making some solid coin over years.
Do you genuinely love your niche? If not, trash it. Start quickly and intelligently from an abundant, generous, powerful energy. Blogging From Paradise took off fairly quickly because I trashed on old blog and my old niche and followed my passion. Nothing held me back. Nothing pulled me back. Nothing held me down like an anchor.
Trashing a losing venture and blogging money obsession beats holding onto a losing venture and wasting your blogging time for years. Nobody succeeds from a happy, abundant energy trying to squeeze cash out of a blog because you cannot get big bucks unless you render big time service. Bloggers who follow their fun and make profits feel like bonuses are the exact folks who render the greatest service online.
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