List building is one of the things you hear and read about everyday in blogging and content marketing. Email marketing in itself is a whole lot of work put together. Many successful bloggers have succeeded to build a large list for their businesses and that works with a lot of attraction.
Well, the size of your email list isn’t always a point. The quality and relevance are the most important factors. These go a long way to affect your bounce rate which is a corner stone in email marketing. We will be talking about this a bit below but let me quickly brush out a few reasons to start building a list for your blog if that’s not being done now.
Why you need an email list for your blog
Many bloggers blog for different reasons. However, there are things we all need to succeed. These include a growing and engaging community and targeted traffic that converts.
Once someone visits your blog for the first time, you have the chance to convert that first timer reader into a repeat visitor. One of the most effective ways to do this is to capture him into your list.
Your email list basically is an ever-green source of targeted traffic. You can always turn to it and be sure to increase your page views.
Many of my faithful customers are found on my list. This makes it an interesting source of passive income. Your email list is a huge part of your marketplace that can be tapped into any time of the day.
Whether you are blogging to make money or just for the fun of it, if you care about keeping your readers and reaching out to them at will, start building your list right this moment.
Email Bounces can really hurt your email marketing
An email bounce occurs when your message is returned to you the sender because it cannot be delivered. Note that messages being caught into SPAM is completely a different thing. This has to do with your Inbox Placement Rate. Though Email Deliverability rate is a big game that should be treated apart, we want to deal with messages that are rejected by the destination email server.
Now, this has an impact on your sending reputation. The higher the reputation score, the more likely ISPs (Internet Server Providers) will deliver your emails to the inboxes of recipients.
The more your email bounce rate, the lower your reputation and the more the chances of your sender ID getting blacklisted.
Recommended: 10 Email Marketing Do’s and Don’ts for Bloggers
But What causes Email Bounces
A bounce will take place for the single reason that the destination server rejects the message. What are some of the reasons for this rejection?
1 – The destination email address doesn’t exist
This is one of the most common reasons for high email bounce rates. You send a message to an address that either doesn’t exist on the server or the domain name is not found. This generally is referred to a Hard Bounce, when an email is permanently bounced back to the sender because the email address is invalid or not found.
Why does an email hard bounce happen?
- There is a spelling error in the address: firstname.lastname@example.org instead of email@example.com
- The email submitted to your list is completely never created – junk email
- The contact address was completely deleted by the administrator for some internal reasons.
- The domain name does not exist (maybe it’s expired, error in spelling, parked, etc)
2 – The destination email address is valid but something isn’t right
A Soft, temporal Bounce will take place in this case. The destination address is valid but the server returns the message to sender for a couple of reasons:
- User has reached the email quota limit. Simply put, the inbox is full
- Email too large for recipient’s inbox
- Server was temporally down when message hit
Given that soft bounces are temporal, you may not need to worry so much about this. Their impact on your marketing may not be as harsh.
However, Hard Bounces should be taken with a serious attention. Continuous bounces are a bad signal and the email marketing systems are smart enough to figure this out.
3 tips to Reduce your email bounce rate and boost conversion
Ok now you know what email bounce rate is and why you should start building your own list. These are some quick tips to reduce your bounce rate and improve your marketing experience:
1 – Make sure only on valid addresses are submitted to your list
In my opinion, this is something that’s quite easy to handle. First, allow your readers submit their contacts by themselves through a lead capture form.
Use the double opt-in facility provided by many email marketing tools. This will make sure that the contact submitted by the reader is valid. An invalid address will never find its way through the double opt-in validation wall.
The way this works is very simple…
When the reader submits the email to your list, your tool will place it in an inactive mode. At the same time, a validity tracking link is messaged to the address. If this link is clicked within the activation period, that will simply mean the address is able to receive mails, making it valid.
Not using the double opt-in checking method is simply allowing readers to submit junk emails to your list. Looking the negative effects of bounces, this isn’t something I think you’d be comfortable with.
2 – Constantly clean up your list
While the double opt-in validation method makes sure you only allow valid addresses on your list, there are chances that some of these addresses get dropped of with time. You must therefore be able to clean up and get rid of these invalid subscribers.
There are two ways to do it:
1 – Manually filter out and delete contacts that have not opened your campaign during a specific period. Generally, I do remove contacts that have been ideal for half a year.
3 – Avoid using Email Extractors
A quick way to hurt your blog’s email list is to use an email scraper. First, harvesting emails in this way is illegal in many countries. You don’t have the consent of the owners to mail them.
This will bring another set of problems:
- High unsubscription rate
- Your campaigns will be marked as spam by many of these illegally gotten subscribers.
These two actions will trigger red flags and place you at a permanently suspicious position with many marketing platforms.
I hope these three tips are helpful as you strive to build a profitable email list for your blog. Drop a comment and let me know what you think about.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
Why Blogging Jealousy Is a Damaging Emotion
I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.
Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.
Jealousy and Damage
Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.
If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.
Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.
Do you need to face deep fears on your blogging journey?
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How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
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