Imagine opening a web page on The Onion to find a serious, staid article?
Now imagine opening a web page of The New York Times to digest a humorous, irreverent article lampooning some political prey?
Bizarro world, right? Confusing too. Things would be in reverse. Because The Onion is all about the silly satire while The New York Times is a serious, reputable website trusted by discerning newshounds.
It’d be like seeing a fish sandwich on a Pizza Hut menu. Something’s off.
I mucked my old blog up. Big time. Twas only for 6 years. Phew! Thank the lucky stars.
My blog was like The Onion trying to be a trusted news source. Or Pizza Hut trying to serve a delectable, tartar sauce smothered, omega fat rich sandwich. Something was off because…….my blog lacked top down alignment.
When you go to Pizza Hut you expect all things to be aligned with Italian food, preferably pizza. From the menu to décor to the smell in the kitchen, if you smell pizza, all is good. They do 1 thing. They do it darn well. You trust ’em. So Pizza Hut reels in customers. But the split second the Pizza Hut brand deviates from their niche, they confuse their customers. You don’t go to *Pizza* Hut to buy a fish sandwich.
MOB – My Old Blog – was a mob, or a veritable jambalaya of niches: make money online one day, online business the next, personal development the following day. Even worse: my blog design reflected my chaotic mental state.
My mind felt like the Holland Tunnel at rush hour. Thoughts and feelings sprinted through my noggin’ at a breakneck pace. This mental pablum leaked into my blog. And it wasn’t pretty.
Top Down Mis-Alignment
My domain name aligned with 1 niche. My blog title, the same niche. Then I jumped the shark. From my tag line to my blog posts to my sidebar to my pages to my ads to my footer, my blog was The Variety Hour. My blog confused my readers. Because I tried to be everything to everybody. Posts related to 23 niches (I am not kidding), pages to another niche, ads to yet another niche, and so on and so on.
What could I offer readers? Everything under the sun, it seemed. Which didn’t make sense. Because Pizza Hut would not be Pizza Hut if Pizza Hut sold fish sandwiches, delivered mail, fixed cars and offered wedding cakes.
Based on my old blog design, and on my content, I could effectively cover 36 niches in great detail. Wow…..a specialist!
Imagine if Tony Robbins said, “Yeah, I’m the Why Guy. A self help coach. But I also shine shoes. I’m a part time garbage man too. Only part time, though. On the side, I remove slugs from gardens. Here, check out this slug removal ad on my blog……”
If that sounds absurd…..it is. But why did I make the dreaded mis-alignment mistake for years? Why do many bloggers fall victim to the same error?
I didn’t follow these tips.
Step 1: Blog About 1 Topic (You Feel Passionate about)
I go gaga over travel. I go bonkers over blogging.
So I hatched Blogging from Paradise.
I blog about how to retire to a life of island hopping through smart blogging.
I align my blog – top-down – around that 1 topic. No confusion. No mis-alignment.
Think about it; you can only align a blog around 1 specific topic. Once you deviate from 1 topic, you break alignment.
During the lean years I blogged about 32 different things. I am not kidding. My tag cloud (God I can’t believe I posted one on my sidebar) looked like a crime scene. Total chaos. I was a jerk of all trades. Now I’m a master of fun. And, a master of 1. 1 topic.
What can you talk about all day long? Blog about it. That’s it. That’s your topic. That’s where your passionate energy lies. That’s where your success lies.
Step 2: Align Your Blog Top Down
The easy part. Fish in a barrel.
Align your blog with your 1 topic. Top down.
Start at your domain name. Does it align with your topic? It does? Good.
Proceed down your blog. Analyze every element. Does every single THING on your blog align with that 1 topic? Or are you trying to sell fish sandwiches at Pizza Hut?
Analyze your blog title.
Analyze your blog header, scouring over this branded logo.
Assess your blog posts. Assess every element in your sidebar.
Assess your pages.
Check every single element on your blog, from your domain name to your footer. Leave no blogging stone unturned.
Get down and dirty. It’s OK to have dirt under your blogging fingernails as you carefully, thoughtfully mine each ad, banner, image, word and heck, every piece of content on your blog.
If every single item aligns 100% with your 1 topic, you’re golden.
Top Down Alignment Mistake
My beloved Thailand is the origin of intriguing shops. 12 in 1 shops. Shops that are: food stalls/motorbike rental spots/internet cafes/print spots/tour operators, and toss in 4 other functions to round out possibilities. Multi purpose. Many possibilities. But you remember the “jerk of all trades” line. Confusing, right?
If I want a bowl of delicious mixed vegetable curry I’m heading to the Buddhist vegetarian restaurant. And believe me, Kelli doesn’t need to hold a gun to my head to make this happen. The food is amazing. Cheap. Delightful.
Because the Buddhist veggie restaurants do 1 thing, and do it well.
I don’t even think about the 14 in 1, multi purpose shops if I want my veggie fix. Too confusing. You can’t do 14 things well. Even if you’re an affluent octopus who’s invested in a 6 arm transplant.
During my rookie/intermediate/veteran but idiot days I allowed greed, fear, and a lack of clarity to cloud my mind.
I added blog elements just to make a few pennies. Said elements were about as aligned with my blog as Kim Kardashian is aligned with wearing burkas.
Example; I posted Google Adsense ads to my old blog. Ads ranging from buying images for pennies, to real estate stuff to other crap totally not aligned with my 1 blog topic. I tried to sell logistics services out of a pharmacy.
People showed up for drugs. Legal drugs, of course. I tried to sell them on shipping pet food to their grandma in Dubuque, Iowa (Note; if this is you, understand there are cheaper ways to ship pet food to Iowa than through using a logistics service).
Put your peepers here:
Review my blog with a fine-toothed comb. Everything you see, from domain name to footer, aligns 100% with how to retire to a life of island hopping through smart blogging. No deviating. No confusion. Aha!
How the “Reeling in Readers” Part Works
Rewind a bit. Review the prior 2 sentences. Ignore the “aha!”. Dwell on “no confusion.”
Readers crave clarity. Readers crave aligned blogs. Blogs covering 1 specific, clear, focused topic.
Most well-meaning but unclear bloggers add non aligned stuff to their blogs. Irrelevant ads. Off topic posts. Non sequiters. Confusion. Exit blog.
BUT……the few bloggers – check out Blogging Tips (Zac knows what time it is) for a fabulous example – who demand that every single *thing* on their blog aligns with their 1 topic find that readers come a’biting every day.
Zac reels in readers by tossing an attractive, shiny, non-confusing lure in the form of a clear, aligned blog. People ain’t gonna see anything but “blogging tips” here. So they show up. They bite. They go for the lure. Again and again.
Readers solve their blogging tips themed problems with aligned, practical, beneficial content. More lives changed.
More readers. More fun. More business. Both parties prosper.
Toss an irresistible lure. Align your blog top down.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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