Few weeks ago, I had written comprehensively about podcasting, how to podcast and podcasting tools, the next couple of articles from me will be devoted to video blogging or video marketing.
Getting the Terminology Right
Every niche has few terminologies which define its presence. If you want to venture out into using videos for marketing, you need to have some basic understanding of terminologies. Here are some of them:
(1) Video Blogging or Vlog – The term ‘Vlog’ is the amalgamation of ‘Video’ and ‘Blogging’. A Vlog is a platform where bloggers make use of videos to build authority blogs. BloggingTips.com is a ‘textual’ blog; a Vlog will only have videos, accompanied by minimum text.
(2) Video Marketing – Sometime we confuse video blogging and video marketing. Video marketing is the act of promoting the products or services of a company, with the intention to enhance user engagement and gather actionable data. Video marketing is done through webinars and email newsletters as well, apart from uploading videos into sites like YouTube.
(3) Marketing a Video – This is a term usually used when a company wants to build a brand. Here, the video is not directly about its products or services; rather delivered for entertainment purposes or social media brand engagement. Such videos are easily shared and made viral.
(4) Video Embedding – This implies taking a video resource from an online provider and using its HTML code to embed it into another platform such as a blog or social media platform. For instance, we share YouTube videos on Facebook, which is a form of embedding.
(5) Infomercials – An off-shoot of television broadcasting, infomercials are used to inform consumers about certain products with a distinct call-to-action directed at the consumers to purchase it. Infomercials are gaining firm foothold as a preferred mode of video marketing.
(6) Video Hosting Service – It is a service which allows individuals to upload videos on the servers of the video hosting service provider. Chase Norlin started the first video hosting service in 1997 called shareyourworld.com. These days, YouTube and Vimeo are the more popular video hosts.
(7) RSS Video Marketing – Like email marketing, advertisers use the RSS feed of authority bloggers to market videos and gain leads. Here, the video link is embedded with the RSS feed and sent out to a list of subscribers.
(8) Video Infographic – A video representation of data and information in very concise form is known as video infographic. Viewers experience high information retention when content is delivered through video infographic.
These were some of the terms important in video marketing. Keep coming back for the next part in this series.