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Search Engine Optimisation

SE Ranking Review: Must Have SEO Tool for Bloggers and Marketers

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When I started my blogging career, I have realized that proper research is one of the most important things to rise to eminence in this profession. I’ve tried out a bunch of different tools that can help with tracking keyword positions and competitor analysis.

SE Ranking made my blogging life easier and made me look at the search engine and conversion rate optimization “upside down”.  Right now I am a strong follower of proper competitor analysis and the use of suitable SEO tools for internet marketing and blogging.

In this post, I would like to explain why you should use SE Ranking for blogging and marketing needs.

In a few words about SE Ranking

SE Ranking is an all-inclusive cloud-based marketing tool that helps marketers and bloggers to effectively analyze and adjust marketing strategies and development projects. The tool has a free limited and professional paid plans.

Why should you use SE Ranking right away?

For bloggers, the tool can be indispensable to find the best keywords that are driving enough traffic to your blog, and based on these keywords you can write quality content and rank higher for targeted keywords in your field. If you are a newbie, you can work best with a free trial in order to test out the best SE Ranking features. Anyway, you can always upgrade it to get a well-detailed analysis of your website.

For internet marketers, the service saves your time on generating reports, minimizes communication with your clients and gives an access to a suite of useful tools for managing marketing projects.

What features are offered within SE Ranking?

All the features that are offered by SE Ranking are gold. You can integrate two or more features to develop awesome marketing strategies for your success. In the post I would like to highlight the key features that can help your website dominate in search rankings.

  • Keyword research
  • Backlink analysis
  • Position tracking
  • Website Audit
  • Social Media Management

Are you ready to jump into details? Let’s do that.

  1. Keyword Research

Semantic keyword research is the way number one to increase traffic to your website. I know that most of us still use Google Keyword Planner to find target keywords,because it is free. But make sure that other bloggers are also using the same keywords what makes the overall process hard to rank.

SE Ranking helps you find the most profitable keywords in your niche. The tool relies on its own inner database and perfectly tuned to give you a great suite of short tail and long tail keywords.

Once you enter a keyword, the result page will show a list of relevant keywords and the query popularity: high, medium and low. You can export the file using the CSV and Excel formats.

keyword suggestion tool keyword suggestion tool1
When you add keywords to the project, you will get a well-detailed statistics such as the monthly search volume (based on Google Keyword Planner tool), Competition (data provided by the Google Keyword Planner), Suggestion Bid (average, as estimated by Google) and the number of Search Results and the Rankings.

  1. Backlink Analysis

Every internet marketer knows that backlink monitoring is of the essence on the way to online success. If you run a few marketing projects, you can do that manually. But for large SEO agencies and enterprises, it is time-consuming and no final solution.  

SE Ranking helps you to track the link building campaign, find broken and bad links, prevent from spam attacks and control your links expenditures. The tool relies on Google Webmaster Tools data and it is constantly updating their backlinks database.

In contrast to other competitors like Ahrefs and Majestic SEO, Google crawlers are not blocked by the websites for some reasons. All backlinks are analyzed for the following parameters: dofollow or nofollow, type of backlink, PR, Alexa Rank, DA, Ahrefs Rank, External links, Data added, index / noindex, cached / not cached, Anchor text and Social popularity. SE Ranking also shows the top pages of the domain  for which there is a majority of the backlinks.

backlink monitoring

backlink monitoring1

backlink monitoring2

SE Ranking helps you to disavow links much easier by choosing links with low-quality score and create a ready-to-go file in order to submit to Google Webmaster Tools.

backlink monitoring3

  1. Position Tracking

Apart from finding keywords and link monitoring, you can also track website positions of your and your competitor websites using SE Ranking as well. The tool automatically monitors keyword positions every single day, so you can instantly work on increasing your rankings for certain keywords.

position tracking1

position tracking

Add a list of keywords, select the desired country and region to monitor your rankings 100% accurately. You can access your site positions data through Android or iOS mobile device and create well-detailed reports on the fly with extra data: Search Volume, Competition, AdWords suggestion bid, Results returned by Google, KEI parameter.

You can add guest links and give an access to others to check out the mobile and local rankings. Adding extra users to your account will allow your workers or clients to access only the data you wish them to see.

position tracking2

keyword suggestion tool2

  1. Website Audit

Website audit is not only a way to check out website mistakes and broken links, but also provides a list of tasks to the content manager, developer and designer in order to avoid serious technical issues. Most of the requirements are focused on creating a user-friendly website rather than facing the Search Engine algorithms.

The site audit provides a well-detailed analysis and goes through the list of ranking factors that can highlight the key downfalls that restrain you. The site is analysed for over 70 parameter like Domain overview, Health Check, Pages Analysis, Meta Analysis, Content Analysis, Images Analysis, Links Analysis, Optimization, Usability and Technologies.

website audit

website audit1

What I really like is that all detected errors are combined and come with Tips sections what help SEO newbies to easily comprehend and save the audit file in the .pdf format.

  1. Social Media Management

Tracking your social accounts with SE Ranking becomes easier than ever. The auto posting feature allows you to save 2 hours of working time per a week while managing Twitter, Facebook pages and other communities.

social media management1

All statistics for accounts in Facebook and Twitter are collected in one SE Ranking account, so the user can access the data without any need to switch between different Social accounts. Analyzing the information about a website you can easily optimize the best type of content, the best time to post a new content, the type of attracted audience and etc.

social media management

Other Features

  • Online Marketing Plan
  • White Label
  • SEO reporting
  • Competitors monitoring
  • Backlinks explorer
  • Search volume checker
  • Check page index status
  • Snippets
  • SEO potential

SE Ranking Summary

SE Ranking is one of the best all-in-one marketing tools that is designed both for SEO newbies and professional internet marketers. It provides a great overview of traffic and spots the value of SEO in the marketing industry. I found out that keyword tracking, link analysis and website audit are the most useful aspects from SE Ranking.

If you are not sure about the tool, you can test it out within 14 days in search of the best features based on your SEO needs. If you are fully satisfied with SE Ranking, you can easily upgrade to different pricing plans depending on your requests.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Search Engine Optimisation

How to Create More Clickable Google Search Snippets

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Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.

With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.

How to get more people click your search listing in SERPs? Here are three really effective ways:

1. Monitor Your Click-Through

The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.

Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.

To monitor your click-through from organic search:

  • Register an account at Finteza
  • Add their tracking code to your site and give it some time to accumulate some data
  • Click “Sources” and there choose “Search”
  • Go to “Pages” to see how your top landing pages are performing in search:

Finteza

This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.

Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:

2. Use Semantic Analysis

Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.

Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.

All of those concepts relate to hiking in some way or another.

Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.

When it comes to search optimization, semantic SEO helps:

  • Create more indepth and richer content that meets Google’s expectations
  • Optimize for intent (what’s the end goal behind each search)
  • Give Google enough context for them to create a more clickable search snippet for your listing.

Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.

Semantic SEO

Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:

Text Optimizer

[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]

Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.

3. Optimize for Rich Snippets

Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.

“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:

Here are the supported types of rich snippets:

Reviews

If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!

Reviews

Recipes

Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.

recipes

Events

Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.

Event schema

Business

There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).

These include: Official social media accounts, logo, and the corporate contact:

Corporate Contact

Movies and Books

Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.

HowTo

HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:

HowTo

HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.

One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!

Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.

The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!

Do you have a tip for optimizing search snippets? Let us know in the comments!

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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