One of the best ways of monetizing your blog is by developing exclusive premium content for your visitors and email subscribers, and selling it for a nominal price.
In most cases, this premium content is in the form of an eBook that your users can purchase either from your own website or from any of the major eBook selling platforms.
Freelancers, creative professionals, industry experts and bloggers are increasingly using this technique to attain multiple benefits from their content (including a steady income stream).
There are 5 major benefits of selling eBooks on your website, which should make you seriously consider writing an eBook yourself.
1) eBooks Establish You as a Niche Expert
As a blogger, one of your greatest challenges is to gain the trust of your readers and establish your credibility in their eyes. Without a credible image, your content and blog posts would make very little impact on your readers.
Writing a comprehensive eBook, on the most complex topics of your niche, is one of the best ways to establish yourself as a niche expert.
No matter how valuable your free content is, people will not take you seriously unless you develop premium content.
The moment you put your eBook on sale, people will start noticing you as someone who has command over his niche and knows what he’s talking about.
Your image would skyrocket in front of your audience and your content will start getting much more respect and attention. As a result, you are likely to notice an increase in the engagement levels of your blog, including a greater number of comments and social shares on every post.
2) eBooks Are Cheap and Easy to Read
With the smartphone and tablet revolution in full swing, more people now prefer the convenience of reading eBooks on their mobile devices instead of carrying hard copies.
Not only are people reading much more content online these days, they are also prepared to spend money if there is something valuable on offer.
As a result, self-publishing is also growing. Producing an eBook is much easier now since you can quickly convert a Word document into a PDF, or cheaply get it converted into a Kindle or Epub format.
3) eBooks Generate Regular Passive Income
In most cases, writing and compiling an eBook requires substantial time and effort. However, this initial investment can give you long term rewards in the form of a steady passive income.
Once you complete your eBook and start promoting it for sale, you can cover your investment very quickly. In fact, if your marketing strategy is effective enough, your eBook can become a major source of revenue for you every month.
As your blog traffic grows, your eBook will gain more visibility and your chances of making sales will increase.
And if you continue to provide value through your blog content, your loyal readers will become your biggest marketers online.
4) eBooks Help You Build Your Email List
Email subscriber list is one of the biggest assets of any online business as it is an effective way to regularly engage your readers.
eBooks are subscriber magnets. Nothing helps you get subscribers as easily as an eBook. Even if your eBook has a price tag on it, you can use it to get subscribers by offering the first few pages of your eBook for free.
This strategy works really well as it not only gets you email subscribers, but also generates interest in your visitors to know more about your premium eBook.
5) eBooks Can Bring More Business Opportunities for You
Perhaps the biggest benefit of writing and selling an eBook is the number of business opportunities that it can potentially open up for you.
A well-researched and attractively designed eBook shows that you can develop in-depth content on a consistent basis. This is what many small businesses and entrepreneurs are also looking for.
Even a partially successful eBook can help you land bigger eBook writing offers from other blogs. You can also attract joint authorship offers from bloggers who are looking to create their own eBooks.
And this is just the tip of the iceberg.
There are literally countless other ways you can capitalize on the success of your eBook and achieve greater business success.
Selling an eBook – What Are Your Options?
There are a number of ways through which you can market and sell your eBook. Many bloggers publish eBooks for Amazon Kindle because it has thousands of buyers actively looking for eBooks all the time.
However, one major drawback of selling eBooks on Amazon is that you do not know who purchases your eBook. Which means you cannot promote additional services or eBooks to them later. Amazon also takes a significant share of your revenue, which reduces your overall earnings.
The alternative approach is to utilize the strength of your website visitors, your email list and your followers on famous social media websites like Facebook, Google+, LinkedIn etc.
Selling digital downloads like eBooks from a blog or site for non technical owners used to be a real challenge. It required the expense and hassle of hiring a web developer or spending hours trying to integrate ecommerce tools with PayPal accounts.
Fortunately, you can now sell digital downloads from any blog or website using simple plugins and third party services. There are new innovative platforms like Gumroad or Selz that have been designed to make life simple for solopreneurs.
They can be integrated seamlessly into your blog and social media websites in minutes and with no programming. The best part of such services, apart from making it simple for a visitor to purchase an eBook, is that they do all the hard work for you. From handling the credit card payments and hosting of the eBook, to automating the delivery when some purchases your eBook, everything is handled by these platforms.
Another option to increase your eBook sales is to go for an affiliate model and offer other influential bloggers to promote your eBook for a share in the final sales amount.
Whichever selling mode you choose, make sure you give your eBook maximum exposure and make purchasing extremely easy for your buyers.
Cheapies Never Go Far in Blogging
Someone wrote me a few moments ago. I quoted my sponsored post price. He replied asking for my best price. I told him all prices are final. Literally, I told him kindly but clearly to take it or leave it. He replied, asking me to accept his offer for $10, which is absurdly lower than my $11 sponsored post rate. I am joking; just seeing if you pay attention LOL 🙂 Anyway, his $10 offer is MUCH lower than my sponsored post fixed price. PLUS I already told him twice my fixed price, and to take the price or to leave the price. I *also* mentioned how all prices are final. Of course, I immediately labeled his email “spam” so all future emails, barterings and silly cheap-ness flow directly to my spam folder. I will never see him or his emails again. Nothing personal. But I have no time or energy for cheapies because if you are so filled with the fear of poverty that you completely ignore my emails, I cannot respect you as a blogging business partner.
This is why cheapies never go far in blogging. Imagine this lost blogging soul. He ignores my emails to ask for a ridiculous price on a sponsored post. I label his email “spam”. After 10 or 20 more pro bloggers label his email as “spam”, every single email he sends to bloggers winds up in the blogger’s spam folder. Almost all bloggers never check their spam. Most delete all spam emails without checking the emails. Imagine sending 500 emails to spam folders daily? That marks 499 to 500 emails no blogger will ever see, only to be deleted immediately.
Pay Up to Play Up
Moving up in blogging circles requires you to invest more money into your blog. From paying for your domain and hosting, to paying for your theme, to paying for your blogging education, to investing in sponsored posts advertising your business, the bigger money and greater traffic awaits in higher blogging circles, where money flows freely. Prospering people who buy your products and services without hesitating meet you through friends in higher blogging circles. Same thing happens offline. Jeff Bezos does not do business with someone who cannot afford my $7 eBooks. He does business with serious entrepreneurs who freely invest money in mutually beneficial ventures. Life works that way. Birds of a blogging feather flock together. Imagine if the $10 sponsored post cheapie paid my full price instead? I place the post, his business gets greater exposure in front of prospering eyes and he nets more sales and profits. He makes $100, or $1000 or more, earning more money to boost his sponsored post budget and to move him out of poverty. But the mental illness of poverty prevents him from seeing beyond “I HAVE NO MONEY! I NEED TO ***ONLY*** PAY $10 FOR EVERY SPONSORED POST I PLACE!!!”
He may place a few $10 sponsored post on terrible quality blogs with broke readerships. Truthfully, he should just donate the $10 to bloggers who place his sponsored post for $10 because said bloggers have either 5 daily readers or readers who cannot afford to spend $1, let alone, $100 or $1,000…or perhaps, both. Yikes. Pay up. Play up.
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How Much Confidence Do You REALLY Have in Your Blog?
Watch this video I recorded in Brooklyn Heights today:
Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.
I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.
The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.
One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
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