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Best Semrush Alternatives: 9 Options [Ranked & Reviewed]

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Marketing is a crucial component of success in business and content creation.

However, most people don’t start a business to expend their limited time and resources analyzing market trends, tracking SEO, and poring over data.

According to statistical research, many entrepreneurs opt to use the popular platform Semrush without considering other—often more appropriate—alternatives like our top choice, Ahrefs.

Use this guide to evaluate the Semrush Alternatives and make the best choice for your business or organization.

The Best Semrush Alternatives at a Glance

Here is a quick overview of the best overall alternative SEO and the best option for any budget.

What Is the Best Alternative to Semrush?

The best alternative to Semrush SEO is Ahrefs.

It is a marketing software program and SEO toolkit for businesses of all sizes.

It offers more affordable pricing packages than Semrush, with higher quality features and more diverse tools.

What Is the Best Free Alternative to Semrush?

The best free alternative to Semrush is Ubersuggest.

It is an SEO service and keyword research tool available at various pricing levels.

Their comprehensive Google chrome extension is completely free and performs most of the critical functions that entrepreneurs and marketing professionals need.

An Overview of Semrush

Before examining other options, consider deepening your understanding of Semrush and similar SEO-optimization platforms.

What Is Semrush?

Semrush is a SaaS platform that specializes in marketing and SEO optimization.

SaaS platforms allow users to access numerous applications and features otherwise unavailable to them.

Semrush boasts several features and SEO tools that enable teams to run analytics, update pages, identify essential keywords, and optimize sites.

Where Does Semrush Excel?

Semrush appeals to many business owners and marketing teams for its several noteworthy features.

Semrush runs competitor analyses that help businesses make informed marketing decisions and offers on-page SEO optimization.

Semrush also offers content creation, marketing, and distribution tools to optimize a brand’s marketing and communication efforts.

Where Does Semrush Fall Short?

Many emergent businesses and entrepreneurs cannot invest in the platform since prices range from $119.95 to $499.95 a month.

Additionally, according to our Semrush review, the platform’s organic traffic results aren’t always reliable, some features are inefficient, and frequent warnings and notifications are disruptive.

Thankfully, there are alternatives to Semrush.

Best Semrush Alternatives: Our Top 3 Options [Ranked & Reviewed]

Semrush may not be available to you or your business.

Prices can be prohibitive, and Semrush doesn’t always measure up to other companies regarding reliability and user-friendliness.

We have ranked and reviewed the best Semrush alternatives, so you can save time and choose the best SEO-optimizer for your particular needs.

1. Ahrefs: Our Pick

screenshot of the ahrefs homepage

Ahrefs offers the same quality SEO tools as Semrush—at a fraction of the cost.

If you are looking for a reliable, sophisticated, all-in-one marketing toolkit, Ahrefs is the way to go.

What Is Ahrefs?

Ahrefs is a marketing software company and keyword database that caters to businesses and marketing professionals.

The company is a self-described lean startup in Singapore that gained popularity after launching its backlinks index in 2010.

Ahrefs offers the best SEO toolkit, continuously optimizing according to updated data and market analysis.

Key Features of Ahrefs

Ahref’s SEO toolkit offers several key features that distinguish the company from its competitors.

  • Their site explorer tool allows users to examine organic search traffic and backlink any existing website or page.
    It combines the best of organic and paid traffic research with a sophisticated backlink checker.
  • A comprehensive keyword explorer tool enables keyword research and suggestions according to extensive and updated research.
  • The site audit tool lets you quickly search your website to uncover bugs, technical issues, and SEO inefficiencies.
  • The Rank Tracker monitors your website’s rankings and generates detailed reports.
  • The content explorer tool allows you to uncover the top performers in your market and identify link prospects.

Best For All Brands

For its affordability, ease of use, and comprehensive approach to SEO, Ahrefs is an excellent choice for all businesses and marketing teams.

Semrush vs. Ahrefs: How They Compare

The primary distinction between Semrush and Ahrefs is cost-efficiency.

Ahrefs simply offers more value at a lower cost.

Additionally, Ahrefs allows users to conduct keyword research over ten search engines.

Ahrefs also has several features that Semrush does not, including:

  • Total search traffic estimates and clicks data
  • Keyword click distributions
  • SERP history analysis
  • Keyword ranking alerts
  • Content gap identification

Why Is Ahrefs a Great Alternative to Semrush?

Ahrefs is an excellent alternative to Semrush because it offers more features at a lower cost.

While Semrush can be challenging to use, Ahrefs’ dashboard is user-friendly and offers extensive insights into various elements of your marketing strategy.

Ahrefs customer support is responsive, transparent, and friendly, and their support team will answer any question you may have.

Pros of Ahrefs

Marketing teams using Arefs can benefit in several ways.

  • Platform data and reporting: Ahref’s dashboard offers benchmark reporting services and enables access to informative marketing metrics.
  • Comprehensive SEO research and reporting: Ahrefs researches over ten search engines, assesses competitors, and offers various metrics and reports to inform marketing strategies.
  • SEO auditing and monitoring: Ahrefs offers SEO auditing and alerting services and optimizes your website to increase traffic.

Cons of Ahrefs

Users may experience several drawbacks to the platform, including:

  • Sharp learning curve: the user interface takes some getting used to, and reading sophisticated metrics and reports may be time-consuming.
  • No free trial: Ahrefs does not offer free trials; you must pay daily to try their service.
  • Pricing: though Ahrefs is more affordable than Semrush, price points remain high—especially for small businesses and entrepreneurs.

Ahrefs Pricing

Ahrefs offers four pricing packages:

  • Lite ($99/month): With this package, you can enjoy Ahrefs basic features.
  • Standard ($199/month): The Standard Package is excellent for SEO professionals and in-house marketing teams.
  • Advanced ($399/month): The Advanced Package is most appropriate for larger businesses or those seeking to scale.
  • Enterprise ($999/month): This package is best for enterprise-level users who do SEO, large businesses, and marketing agencies.

Conclusion: Should You Choose Ahrefs Over Semrush?

Ultimately, Ahrefs is the best option for most businesses, offering a database of free SEO tools.

Ahrefs is cheaper than Semrush, offers more quality features and SEO tools than competitors, and has excellent customer support and resources to help you get started.

Choose Ahrefs over Semrush if you want more in-depth insight into your marketing strategies.

2. SEO Powersuite: Runner-Up

screenshot of the SEO-Powersuite homepage

SEO Powersuite comes in at a close second.

SEO Powersuite is an excellent toolkit for marketing teams and professionals for affordability, breadth of services, and flexibility.

What Is SEO Powersuite?

SEO Powersuite is a computer-based software program that offers an extensive SEO and marketing toolkit.

With its four primary features, SEO Powersuite allows marketing managers to optimize every aspect of their brand’s online presence—from content to keyword management.

SEO Powersuite boasts a vital customer support service staffed with SEO experts.

Key Features of SEO Powersuite

SEO Powersuite is a powerful software tool that offers the following features:

  • Website Auditor: With this service, you can comb through your website for existing issues and SEO inefficiencies.
  • SEO Spyglass: This tool allows you to review your link campaigns, examine the strengths of individual links, and assess competitors’ campaigns.
  • Rank Tracker: With the Rank Tracker tool, you can assess your SERP rankings and examine key SEO metrics.
  • Link Assistant: This software allows you to identify prospective clients and strengthen link-building campaigns.

Best for Freelancers and Small Agencies

SEO Powersuite is best for individuals and marketing professionals.

Semrush vs. SEO Powersuite: How They Compare

While Semrush is a cloud-based SaaS service, SEO Powersuite is a downloadable software package.

SEO Powersuite is more affordable than Semrush and offers the same high-quality features and services.

However, Semrush offers Traffic Analysis and Keyword Research, whereas SEO Powersuite boasts more site audit capabilities.

Why Is SEO Powersuite a Great Alternative to Semrush?

SEO Powersuite is an excellent alternative to Semrush for entrepreneurs, small businesses, or agencies.

SEO Powersuite is more affordable and easy to use than Semrush, and its dashboard is more user-friendly.

Additionally, SEO Powersuite offers several services that Semrush does not, including expanded site assessment capacities.

Pros of SEO Powersuite

SEO Powersuite offers many benefits to its users, including:

  • Affordability and accessibility: SEO Powersuite is cheaper than Semrush, and its user-friendly interface makes it suitable for new marketers and experts.
  • Reliable tools and upgrades: SEO Powersuite’s four tools are reliable, efficient, and frequently updated.
  • Website assessment tools: SEO Powersuite offers high-quality, comprehensive site assessment capabilities.

Cons of SEO Powersuite

Some users may experience one or more of the following drawbacks:

  • Software download issues: SEO Powersuite may require specific licenses to download the software, and users may experience the occasional bug.
  • Less suitable for groups: SEO Powersuite is mostly for small businesses and entrepreneurs and is less adaptive to group work.
  • Small Backlink Database: Some users complain of a weak backlink database.

SEO Powersuite Pricing

SEO Powersuite offers a free service, which many competitors do not.

Additionally, SEO Powersuite offers the following pricing packages:

  • Professional ($299): The Professional Package is best for small agencies and marketing professionals
  • Enterprise ($499): The Enterprise Package is most suitable for larger businesses and teams.

Conclusion: Should You Choose SEO Powersuite over Semrush?

SEO Powersuite is an excellent resource for marketing professionals and novices alike.

The SEO Powersuite software download includes four valuable tools that will allow you to optimize your website, marketing strategies, and SEO.

Ultimately, SEO Powersuite is an excellent choice for small agencies and those who prefer software over SaaS services.

3. Ubersuggest: Budget Pick

screenshot of the ubersuggest homepage

SEO optimization tools can be expensive.

For entrepreneurs, small businesses, and those new to the marketing world, Ubersuggest offers excellent, affordable services.

Ubersuggest has a free Google chrome extension tool and offers low-cost pricing packages for businesses on a budget.

What Is Ubersuggest?

Ubersuggest is an SEO and keyword research tool that offers a variety of plans for every type of business and marketing agency.

You can opt for a free Google chrome extension or pay for a more comprehensive package that can optimize several websites.

The company allows you to conduct similar market research and SEO at a much lower price than competitors.

Key Features of Ubersuggest

Ubersuggest offers several key features that make it an excellent choice for anyone seeking SEO services on a budget.

  • Domain Overview: This service allows you to examine competitors’ strategies and adopt them.
  • SEO Page Reports: The SEO Page Report feature allows you to generate comprehensive SEO reports to optimize content and keywords.
  • Keyword Suggestions: Ubersuggest enables keyword suggestions to help you improve your brand’s visibility.
  • Content Ideas: With this feature, you can identify top-performing keywords, content, and pages.
  • Backlink Data: Ubersuggest allows you to quickly build backlinks by identifying your most popular content.

Best for a Budget

Ubersuggest is free, so it is best for entrepreneurs, businesses, and content creators on a budget.

Semrush vs. Ubsersuggest: How They Compare

While Semrush offers a suite of marketing tools and SEO services at a high price, Ubersuggest is a single, affordable application.

Ubersuggest focuses its services on keyword research and optimization, while Semrush examines everything from competitor performance to content marketing strategies.

Ultimately, Ubersuggest is a better choice for smaller enterprises and those new to SEO and marketing.

Why Is Ubersuggest a Great Alternative to Semrush?

Ubersuggest is an excellent alternative to Semrush for those who want SEO features but cannot afford the bells and whistles of a complete SaaS platform.

Ubersuggest’s SEO tools are affordable, efficient, and reliable and are sufficient for small businesses to optimize their brand’s web visibility.

Semrush is best for more extensive and more established marketing teams.

Pros of Ubersuggest

Ubersuggest provides all the essential services you need to generate and assess keywords.

The benefits of Ubersuggest include:

  • Keyword research and suggestions: This invaluable tool allows you to make better decisions when leveraging keywords.
  • Content Ideas: Ubersuggest offers content ideas, which many similar services do not.
  • Affordability: Ubersuggest’s affordability makes it much more accessible for many who cannot afford more comprehensive services.

Cons of Ubersuggest

Some users may experience the following drawbacks:

  • Fewer in-depth features: Ubersuggest does not offer local SEO, sophisticated site auditing services, and brand monitoring.
  • Less marketing features: Ubersuggest is primarily an SEO tool instead of a marketing tool.
  • No API function: Some businesses with extensive reporting needs may require API capabilities that Ubersuggest does not offer.

Ubersuggest Pricing

Ubersuggest offers several pricing packages for every business or marketing agency.

  • Free: The free tool is a Google Chrome extension that enables basic SEO tasks.
  • Individual ($29/month): This package is best for small businesses managing only one website at a time.
  • Business ($49/month): The Business Package is suitable for small and medium-sized businesses managing 4-7 websites.
  • Enterprise ($99/month): The Enterprise Package allows medium-sized businesses to manage over eight websites simultaneously.

Conclusion: Should You Choose Ubersuggest Over Semrush?

Choose Ubersuggest over Semrush if you want quality SEO services at an affordable price.

For most small businesses and entrepreneurs early in the game, Ubersuggest is the better option.

To optimize SEO without bearing the high cost of other services, use Ubersuggest.

Notable Mentions: Other Alternatives to Semrush

To find the best web optimization tool for your website, consider all of your options.

Several additional marketing and SEO tools offer quality services and variable features at flexible prices.

Moz Pro

screenshot of the moz pro homepage

Moz Pro offers an SEO toolkit with in-depth metrics and a diverse selection of marketing and SEO resources.


Moz Pro is an SEO tool suite offering crawling features, keyword management, website optimization, and competitor analysis.

It is more affordable than other options, with pricing packages starting at $79 a month.

It also produces many metrics other services use, including Domain Authority, MozRank, and MozTrust scores.

Why Is Moz Pro a Great Option?

Moz Pro offers a vast selection of SEO tools to allow users to improve their keyword management and marketing strategies.

It offers an array of free resources and excellent customer service, and its crawling capabilities set it apart from the crowd.

For its affordability, Moz Pro is also an excellent option for small businesses and those on a budget.

Drawbacks to Moz Pro

Moz Pro is not the cheapest option on the market, though it is relatively affordable.

It does not offer a free service or free trial period, so you have to invest in the platform before testing it out.

It also does not offer the same consulting and on-demand expertise as similar services.


screenshot of the serpstat homepage

Serpstat is an all-in-one SEO platform that promises to boost marketing growth and revenue.


Serpstat’s main appeal is that it combines several important marketing and SEO tools into one platform, contributing to ease of use and accessibility.

You can perform many functions as other services offer—using only one dashboard.

Serpstat caters to all levels of business and expertise, so the platform is appropriate for all wishing to optimize their web presence.

Why Is Serpstat a Great Option?

Serpstat offers keyword analyses and backlink opportunities, SEO assessments, competitor performance, keyword management metrics, and daily rankings among its available features.

The variety of tools makes Serpstat an excellent choice for business owners, digital marketers, and SEO professionals.

It also offers a free 7-day trial period for those wishing to try the service before investing in it.

Drawbacks to Serpstat

Serpstat has several drawbacks that may dissuade you from investing in the platform.

Although Serpstat pricing starts at $69, some users complain that the basic packages do not include sufficient features, such as white label reporting.

It also does not have the best customer support in the market, and its technicians are often slow to respond.

SE Ranking

screenshot of the SE Ranking homepage

SE Ranking is another all-in-one solution for any business’s SEO needs.


SE Ranking is a comprehensive toolkit for SEO and marketing optimization.

The company’s mid-range pricing packages start at $39.20/month.

You can conduct website audits, keyword monitoring, backlink checks, competitor research, SERP analysis, and more.

It also offers options for businesses at every stage of development.

Why Is SE Ranking a Great Option?

SE Ranking is an excellent option for businesses of all levels.

It allows users to build robust SEO and marketing strategies using in-depth and digestible reports.

It offers features that competitors do not, including white label analysis, API and scripts, and sophisticated reporting tools.

Drawbacks to SE Ranking

SE Ranking does not have 24/7 customer support.

Though the team is responsive and knowledgeable, limited accessibility can pose a problem for those in other countries or time zones.

As with many other companies, SE Ranking does not offer comprehensive local SEO ranking services, which can limit your research capability.

Lastly, pricing is mid-range, so the platform is not the best for those on a budget.

Even More Options to Check Out

Consider the following SEO services that offer specialized services and additional features that mainstream services do not.


screenshot of the growthbar homepage

GrowthBar is an SEO toolkit powered by the latest developments in artificial intelligence.

The company offers flexible pricing starting at $29 and is an excellent choice for those on a budget and novices in marketing and SEO.

You can generate keyword ideas, build backlinks, and write optimized posts and pages with the Google Chrome extension.

Their AI tool generates meta descriptions, paragraphs, blogs, and page topics.

It has excellent customer service and an instant chat feature that allows you to connect with an expert.


screenshot of the majestic homepage

Majestic SEO is an SEO software toolkit offering specialized links analysis, auditing, and building services.

Their pricing packages start at $49.99 monthly for essential services and culminate at $399.99 for large agencies.

Majestic SEO offers fresh index backlinks, a site explorer tool, a keyword generator and checker, link graphs and context, referring domains, and subnets.

It is best for those who primarily wish to conduct link analysis and backlink building but is adaptive to other SEO and marketing needs.


screenshot of the cognitiveSEO homepage

CognitiveSEO is an SEO tool that enables backlink analysis, content and SEO audits, and rank tracking for your business or personal site.

Site exploring allows you to identify link-building opportunities, investigate your site’s ranking, and view your competitors’ rankings.

Keyword tracking and suggestions help optimize your content to boost site traffic.

The Google Algorithm Change tool tracks Google fluctuations and lets you see real-time ranking volatility to optimize your SEO.

Other Alternative Roundups (Similar to Semrush Alternatives)

For more information on other service alternatives, check out our other roundups on select topics relevant to your business and personal needs.

  • Ahrefs Alternatives: You can use this guide to identify the best SEO-boosting services that offer variable features and flexible pricing.
  • Answer the Public Alternatives: Answer the Public is a keyword tool that allows users to visualize search questions and autocomplete searches.
  • Clearscope Alternatives: Clearscope is another SEO platform that enables search traffic optimization.

Frequently Asked Questions

The following are commonly asked questions regarding SEO and marketing platforms and software.

Is Ahrefs or Semrush better?

Ahrefs and Semrush offer keyword research features, competitor analysis, SEO and auditing tools, and rank tracking.

Ahrefs has a more user-friendly interface, while Semrush offers an in-depth look at data.

Ahrefs is more affordable and offers a broader selection of resources, and is the better option for businesses and marketing professionals.

What is the best keyword research tool?

The best keyword research tool depends on your needs.

Ahrefs Keyword Explorer boasts high reviews and is reliable and efficient.

Majestic concentrates its resources on being a keyword tool.

SEO Powersuite’s keyword research tool is comprehensive and accessible, so novices and professionals can use it with equal success.

Wrapping Up

Searching for the proper marketing and SEO resources can be difficult, with many options at variable prices.

As a result, many business owners resort to mainstream options for lack of alternative perspectives.

Use this guide to select the best Semrush alternative for your business or personal website.

Consider using Ahref, our pick for high-quality SEO and marketing tools, or SEO Powersuite, our affordable and accessible runner-up.

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