As a blogger, I never really thought about this subject until I was in a discussion with someone about traffic volumes and the need to be always looking for more traffic, and optimizing the available traffic.
I also write over at hubpages and I was looking through the work I have done there, wondering why a few of my recipes get so little traffic. This one in particular, Smoked Trout Creams,
gets almost no traffic compared to some of my others that get hundreds, even thousands of visits a day.
So, I was talking to my friend and mentioned to him that this page gets no views. He took a look and suggested I make a few changes.
Specifically, he said, You want to go with “trout recipes” in the title and several times in the body, and include rainbow and steelhead in the body at least once. And then get several dozens external links with anchors “Trout recipes…”, “Rainbow trout recipes…”, and “Steelhead trout recipes…”. to change the title of the page from “Smoked Trout Creams,” to something including the term, “Trout Recipes.”
It is now, “Smoked Trout Creams – Best Trout Recipes,” and I have added the terms he suggested. I am busy adding links to it as we speak:
Rainbow Trout Recipes
Now I am playing a waiting game as I continue to spread the links around. Only time will tell if this advice pays off, so you can bet I will be reporting back with the results.
What about you? Do you do keyword research or do you just write your blogs?