A huge part of blogging is generating traffic. Otherwise, you don’t have any readers, and then it’s kind of like you’re writing emails to yourself, and that just makes you kind of creepy 🙂
One the interesting things about generating traffic as a blogger, though, is that blogs are very SEO friendly. This means that long after you publish a post, it’ll generate organic traffic. As an affiliate blogger, then, you have an opportunity to make commissions on sales that you refer long after you write about them. In fact, longtail traffic is probably the largest opportunity that affiliate bloggers have to make money.
Last week I posted about how categorizing your affiliate content is important to reap the benefits of longtail traffic. This way, when users search for product reviews months (or years) down the line, they have a better chance of finding your reviews, and you can make a commission on any sale that results from their interest and your content. Another way to enhance the search engine visibility of your content is through deep and internal linking.
Deep & Internal Linking
Now, every time you mention a product, you have two linking possibilities: (1) you can use an affiliate link and possibly make a commission on anyone that clicks on it, or (2) you can link back to a previous review and build the authority of that previous content.
Basically, you face a trade-off: do you stack up on affiliate links and hope to convert current readers, or do you link back to previous content and increase the search ranking of an older post?
Well, consider how you’re mentioning the product. If it’s one of the post’s main points or items, then use an affiliate link. However, it’s just a passing mention of the product, then link back to a post that features the product and contains an affiliate link itself. The anchor text you use to link back to an older post will help boost its search ranking, and that will give it traction over time. In turn, that older post has a better chance attracting organic traffic and then converting some of it into sales.
Similarly, if the newer post also features the product, you’ll probably have an opportunity to use the product’s name more than once. So the first time you do so, use an affiliate link, and the second time you mention the product, link back to a previous post. That way, you cover all you bases.
Six Links of Separation
Internal linking is like building a your net or web out of your blog. The more links you have tying your content together, the stronger your web is: with each post it grows larger, and with each link it gets stronger. Build it large enough, and you catch a lot of traffic. Build it strong enough, and you’ll be able to refer that traffic down just the right sales funnel, and make a commission in the process.